Market Research Methodologies Quiz
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Questions and Answers

What is the primary objective of market research?

  • To maximize profits
  • To study the history of a company
  • To create advertising campaigns
  • To measure, understand, and know a market, an audience, or an offer (correct)

    • According to Jean-Marc Lehu, what does market research involve?

  • Studying a product offer based on analyses of consumer expectations and considering company capabilities and environmental constraints (correct)
  • Ignoring environmental constraints
  • Focusing solely on competitive analysis
  • Conducting surveys on consumer preferences

    • What does market research aim to improve?

  • The number of employees
  • The speed of product delivery
  • The size of the company's office space
  • The ability to anticipate (correct)

    • What is a key aspect of market research profession?

    <p>Adherence to standards and rules</p> Signup and view all the answers

    What does market research rely on to derive conclusions and propose a relevant business plan?

    <p>Objective analysis of a market</p> Signup and view all the answers

    What is the primary purpose of market research?

    <p>To measure, better understand, and know a market, an audience, or an offer</p> Signup and view all the answers

    What does market research involve according to Jean-Marc Lehu?

    <p>Studying a product offer based on analyses of consumer expectations and considering company capabilities and environmental constraints</p> Signup and view all the answers

    What does market research rely on to derive conclusions and propose a relevant business plan?

    <p>Objective analysis of a market</p> Signup and view all the answers

    What are the key components of market research profession according to the text?

    <p>Rules, procedures, standards, requirements, methods, values, and constraints</p> Signup and view all the answers

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