9 Questions
What is the primary objective of market research?
To measure, understand, and know a market, an audience, or an offer
According to Jean-Marc Lehu, what does market research involve?
Studying a product offer based on analyses of consumer expectations and considering company capabilities and environmental constraints
What does market research aim to improve?
The ability to anticipate
What is a key aspect of market research profession?
Adherence to standards and rules
What does market research rely on to derive conclusions and propose a relevant business plan?
Objective analysis of a market
What is the primary purpose of market research?
To measure, better understand, and know a market, an audience, or an offer
What does market research involve according to Jean-Marc Lehu?
Studying a product offer based on analyses of consumer expectations and considering company capabilities and environmental constraints
What does market research rely on to derive conclusions and propose a relevant business plan?
Objective analysis of a market
What are the key components of market research profession according to the text?
Rules, procedures, standards, requirements, methods, values, and constraints
Test your knowledge of market research methodologies and concepts with this quiz on market studies. Explore the work of collecting and analyzing information to better understand a market, audience, or offer, and make informed marketing decisions. Delve into the definition of market research according to Jean-Marc Lehu and gain insights into consumer expectations.
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