Market Research Methodologies Quiz

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the primary objective of market research?

  • To maximize profits
  • To study the history of a company
  • To create advertising campaigns
  • To measure, understand, and know a market, an audience, or an offer (correct)

According to Jean-Marc Lehu, what does market research involve?

  • Studying a product offer based on analyses of consumer expectations and considering company capabilities and environmental constraints (correct)
  • Ignoring environmental constraints
  • Focusing solely on competitive analysis
  • Conducting surveys on consumer preferences

What does market research aim to improve?

  • The number of employees
  • The speed of product delivery
  • The size of the company's office space
  • The ability to anticipate (correct)

What is a key aspect of market research profession?

<p>Adherence to standards and rules (D)</p> Signup and view all the answers

What does market research rely on to derive conclusions and propose a relevant business plan?

<p>Objective analysis of a market (C)</p> Signup and view all the answers

What is the primary purpose of market research?

<p>To measure, better understand, and know a market, an audience, or an offer (C)</p> Signup and view all the answers

What does market research involve according to Jean-Marc Lehu?

<p>Studying a product offer based on analyses of consumer expectations and considering company capabilities and environmental constraints (A)</p> Signup and view all the answers

What does market research rely on to derive conclusions and propose a relevant business plan?

<p>Objective analysis of a market (B)</p> Signup and view all the answers

What are the key components of market research profession according to the text?

<p>Rules, procedures, standards, requirements, methods, values, and constraints (A)</p> Signup and view all the answers

Flashcards are hidden until you start studying

More Like This

Use Quizgecko on...
Browser
Open
Browser
Browser