Market Offering in Marketing Mix
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Market Offering in Marketing Mix

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Questions and Answers

What is the main focus of a pull strategy?

  • Directing marketing activities towards retailers
  • Inducing retailers to buy the product
  • Directing marketing activities towards final consumers (correct)
  • Encouraging word-of-mouth marketing

    • Which company promotes its Axe grooming products directly to its young male target market?

  • Unilever (correct)
  • Johnson & Johnson
  • Procter & Gamble
  • L'Oréal

    • What happens if the pull strategy is effective?

  • Manufacturers will directly sell to consumers
  • Retailers will demand the product from manufacturers
  • Manufacturers will stop production
  • Consumers will demand the brand from retailers (correct)

    • What does 'Place' refer to in the marketing mix?

    <p>Distribution</p> Signup and view all the answers

    What role do middlemen play in the 'Place' element of the marketing mix?

    <p>They facilitate efficient product supply to the target market</p> Signup and view all the answers

    How does a pull strategy differ from a push strategy?

    <p>Pull strategy aims to create consumer demand, push strategy aims to push products to retailers</p> Signup and view all the answers

    Why is it important for companies to make products easily available and accessible to target customers?

    <p>To increase consumer satisfaction</p> Signup and view all the answers

    Which of the following is NOT a component of a pull strategy according to the text?

    <p><strong>Wholesaler</strong> engagement</p> Signup and view all the answers

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