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Questions and Answers
What is the main focus of a pull strategy?
What is the main focus of a pull strategy?
- Directing marketing activities towards retailers
- Inducing retailers to buy the product
- Directing marketing activities towards final consumers (correct)
- Encouraging word-of-mouth marketing
Which company promotes its Axe grooming products directly to its young male target market?
Which company promotes its Axe grooming products directly to its young male target market?
- Unilever (correct)
- Johnson & Johnson
- Procter & Gamble
- L'Oréal
What happens if the pull strategy is effective?
What happens if the pull strategy is effective?
- Manufacturers will directly sell to consumers
- Retailers will demand the product from manufacturers
- Manufacturers will stop production
- Consumers will demand the brand from retailers (correct)
What does 'Place' refer to in the marketing mix?
What does 'Place' refer to in the marketing mix?
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What role do middlemen play in the 'Place' element of the marketing mix?
What role do middlemen play in the 'Place' element of the marketing mix?
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How does a pull strategy differ from a push strategy?
How does a pull strategy differ from a push strategy?
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Why is it important for companies to make products easily available and accessible to target customers?
Why is it important for companies to make products easily available and accessible to target customers?
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Which of the following is NOT a component of a pull strategy according to the text?
Which of the following is NOT a component of a pull strategy according to the text?
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