Market Offering in Marketing Mix
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Questions and Answers

What is the main focus of a pull strategy?

  • Directing marketing activities towards retailers
  • Inducing retailers to buy the product
  • Directing marketing activities towards final consumers (correct)
  • Encouraging word-of-mouth marketing

Which company promotes its Axe grooming products directly to its young male target market?

  • Unilever (correct)
  • Johnson & Johnson
  • Procter & Gamble
  • L'Oréal

What happens if the pull strategy is effective?

  • Manufacturers will directly sell to consumers
  • Retailers will demand the product from manufacturers
  • Manufacturers will stop production
  • Consumers will demand the brand from retailers (correct)

What does 'Place' refer to in the marketing mix?

<p>Distribution (B)</p> Signup and view all the answers

What role do middlemen play in the 'Place' element of the marketing mix?

<p>They facilitate efficient product supply to the target market (A)</p> Signup and view all the answers

How does a pull strategy differ from a push strategy?

<p>Pull strategy aims to create consumer demand, push strategy aims to push products to retailers (C)</p> Signup and view all the answers

Why is it important for companies to make products easily available and accessible to target customers?

<p>To increase consumer satisfaction (D)</p> Signup and view all the answers

Which of the following is NOT a component of a pull strategy according to the text?

<p><strong>Wholesaler</strong> engagement (B)</p> Signup and view all the answers

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