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Questions and Answers
Market integration refers to the process of firms expanding their marketing functions and activities under a single management.
False
Consolidation of additional marketing functions and activities under a single management is a definition of market integration.
False
Vertical integration is a process that connects market systems in different geographical areas.
False
Kohls and Uhl defined market integration as the connection of market systems in different geographical areas.
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Market integration refers to the connection of market systems in different geographical areas.
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Study Notes
Market Integration
- Refers to the connection and coordination of market systems in different geographical areas
- Involves the expansion of firms through consolidation of additional marketing functions and activities
- Consolidation is done under a single management, as per Kohls and Uhl
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Description
Explore the concept of market integration, where different geographical markets are connected. Learn about the process of expansion of firms through consolidation of marketing functions and activities under single management.
