Market and Customers
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Questions and Answers

What is the main benefit of providing a worthwhile shopping experience?

  • To attract new customers
  • To create loyal customers (correct)
  • To reduce competition
  • To increase sales
  • What is the primary reason why customers may be compelled to spend outside their limitations?

  • Because of the product's functionality
  • Because of the design of the product
  • Because of the exceptional product and/or service (correct)
  • Because of the convenience of the product and/or service
  • What is the most important aspect of a product's functionality?

  • Its availability in the market
  • Its design
  • Its ability to serve its purpose (correct)
  • Its compatibility with other products
  • Why is it essential to make a product and/or service readily available?

    <p>To prevent customers from looking for alternatives</p> Signup and view all the answers

    What is the main goal of a business in terms of customer retention?

    <p>To retain old customers and make new ones</p> Signup and view all the answers

    What is the primary characteristic of a Potential Pandoy customer?

    <p>They show interest in a product and/or service but need convincing</p> Signup and view all the answers

    What is a market?

    <p>A place where consumers buy and manufacturers, distributors, and retailers sell</p> Signup and view all the answers

    What determines the prices of products and/or services in a market?

    <p>Demands and competition</p> Signup and view all the answers

    What is essential for a company to understand about its customers?

    <p>Their needs, personality, attitudes, and budgets</p> Signup and view all the answers

    What is a major factor that influences changes in the marketplace?

    <p>Economic situations, innovations, lifestyles, and new fashions</p> Signup and view all the answers

    Why is it important for a company to understand the market?

    <p>To understand the customers, their needs, and how to reach them</p> Signup and view all the answers

    What do majority of customers consider when buying a product or availing of a service?

    <p>The price</p> Signup and view all the answers

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