MAPEH-ARTS 10: Philippine Film and Digital Photography

MAPEH-ARTS 10: Philippine Film Today

• Philippine cinema had a significant decrease in output, falling from fourth to 89th place globally.
• Contributing factors included a costly star system, high taxes, lack of film quotas, piracy, politics, decreased government support, and competition from cable TV and DVDs.
• The 1990s saw a preference for Hollywood films over local productions.
• Filipino filmmakers opted for teen-oriented, action, and soft-porn genres.

Processing Questions

• Questions for students, related to the topic of photography.

Digital Photography

• Digital photography has made it easier for Filipino photographers to capture and share memories.
• Easy sharing, printing, and editing of images are now commonplace.
• Photographers have expanded artistic expression and exploration.

Elements of Photography

• Self-expression: Photographers can now use creative techniques to express their identity.
• Documentation: Photographs act as proof of events, traditions, and values. They are crucial for documenting important moments
• Communication: Photographs can convey a variety of messages effectively. High image quality makes communication more impactful.

Types of Photography

• Food photography: Professionals enhance food's visual appeal to increase sales.
• Fashion photography: Models showcase clothing and accessories. Cameras capture strong visuals, even when looking away from the lens, and the photos are marketed for print or broadcast.
• Travel photography: A means of sharing life's exciting experiences and documenting cultures and sites of interest.
• Photojournalism: Captures significant events; these often include dramatic situations like death, destruction, chaos, or social conflicts.

Outstanding Filipino Photographers

• George Tapan: A travel photographer and National Geographic Photo Contest winner who creatively depicts reality and emotions.
• Jhoan K. Chua: An adventure and advertising photographer, known for excellent technical skills in challenging photo shoots.
• John K Chua: His works are in various genres, showcasing natural beauty and different Filipino scenes.

Photojournalism

• Photojournalism aims to capture significant moments and events in time.
• The medium is crucial for newspapers, magazines, television, and online news. They often display impactful situations.

Elements of Cinema

• Literary design: Focuses on storytelling (characters, dialogue, plot, setting).
• Visual design: Includes elements like performance, blocking, lighting, makeup, costumes, and set design.
• Cinematography: The choices made about the camera (placement, angles, lenses, movement).
• Editing: Arrangement of shots, transitions, and effects.
• Sound design: All audio components contribute, including dialogue, sound effects, and music.

Philippine Cinema

• The Philippines used to be a significant film producer, but its rank fell to 89th due to economic issues, taxation, piracy, competition, and less government support.
• The 1990s saw a shift towards Hollywood films.
• "Pito-pito" production method (7-19 days) was common to reduce costs.
• Independent films emerged in the 2000s due to digital media, providing less expensive alternatives, and contributing to the resurgence of local filmmaking.
• Digital media has helped the Philippine film industry in a significant way.

Filipino Film Directors and Producers

• Brillante Mendoza: Awarded for Best Director at Cannes for Kinatay.
• Maryo Delos Reyes: Director and writer, known for films such as Magnifico, A Love Story, and Laman.
• Laurice Guillen: Director and actress known for Change of Heart, I Love You Goodbye, and Sana Dalawa ang Puso Ko.

Contemporary Philippine Film

• Films often reflect current societal values and issues.
• Common themes in modern Filipino films are worth studying as they highlight Filipino culture.
• Technology has notably changed the production and consumption of Filipino films.

Group Activities

• Task 1: Capture creative photographs in four genres (food, fashion, travel, and photojournalism) using camera tricks.
• Task 2: Analyze the film Himala using cinema elements. Critically review the film in 150-200 words, giving examples.
• Task 3: Create a film script with an unpredictable plot, utilizing appropriate cinematic elements.