Managing Development of New Products and Innovation
21 Questions
5 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the key element that defines innovation according to the text?

  • Good idea
  • Invention
  • Market success (correct)
  • Market competition
  • Which company is highlighted as one of the most innovative companies in the text?

  • Amazon
  • Apple (correct)
  • Ford
  • Toyota
  • In the context of innovation strategies, what does the Red Ocean Strategy focus on?

  • Creating new markets
  • Capturing new demand
  • Increasing value-cost trade-off
  • Beating the competition in an existing market (correct)
  • What is the first step in the Innovation Funnel process mentioned in the text?

    <p>Foresight management</p> Signup and view all the answers

    Which sector of innovation is exemplified by Amazon and Google, according to the text?

    <p>Business Model</p> Signup and view all the answers

    What is the key difference between Red Ocean Strategy and Blue Ocean Strategy in the context of innovation?

    <p>Exploiting existing demand vs. creating new demand</p> Signup and view all the answers

    Which company's strategic innovation approach is highlighted as focusing on quality and a specific manufacturing system?

    <p>Toyota</p> Signup and view all the answers

    In the context of innovation, what does the term 'Innovation Funnel' refer to?

    <p>A structured process to generate ideas and gradually narrow them down to the best one</p> Signup and view all the answers

    What characterizes a Blue Ocean Strategy in innovation?

    <p>Creating a new market and capturing new demand</p> Signup and view all the answers

    Which company is specifically mentioned in the text as known for offering cars in all colors possible as part of its innovative approach?

    <p>Ford</p> Signup and view all the answers

    'Foresight Management' is highlighted as the initial step in which innovation-related process mentioned in the text?

    <p>Innovation Funnel</p> Signup and view all the answers

    What is a key consideration for companies after conducting a foresight analysis?

    <p>Deciding on the innovation fields to focus on</p> Signup and view all the answers

    Why is a continuous evaluation process important in the innovation stage mentioned in the text?

    <p>To help in the collection and assessment of ideas</p> Signup and view all the answers

    How do social and technology trends influence the fields of action in innovation?

    <p>By providing opportunities for new ideas</p> Signup and view all the answers

    Why is a gap analysis important for companies following the approval of innovation fields?

    <p>To evaluate if the company has the resources to innovate in chosen fields</p> Signup and view all the answers

    What role do technologies and competencies play in the success of an innovation strategy?

    <p>They are crucial for succeeding with an innovation strategy</p> Signup and view all the answers

    Which method emphasizes reducing waste and maximizing value through simple rules, as described in the text?

    <p>Scrum method</p> Signup and view all the answers

    What is the main focus of the Ideation & Incubation phase described in the text?

    <p>Treating ideas separately to encourage innovation</p> Signup and view all the answers

    In the context of innovation, which approach involves unstable conditions, iterative development, and planned rework or refactoring?

    <p>Scrum method</p> Signup and view all the answers

    What type of market conditions and technologies are best suited for the Stage gate process according to the text?

    <p>Foreseeable conditions</p> Signup and view all the answers

    Which process focuses on interdisciplinary project teams, working in parallel, and is best suited for known technologies and stable market conditions?

    <p>Stage gate process</p> Signup and view all the answers

    Study Notes

    Innovation Key Elements

    • The key element that defines innovation is the ability to provide value to customers.

    Innovative Companies

    • One of the most innovative companies is Amazon.
    • Toyota is highlighted as a company focusing on quality and a specific manufacturing system.
    • Ford is known for offering cars in all colors possible as part of its innovative approach.

    Innovation Strategies

    • The Red Ocean Strategy focuses on beating the competition in an existing market.
    • The Blue Ocean Strategy focuses on creating a new market space or uncontested market.
    • The key difference between Red Ocean Strategy and Blue Ocean Strategy is that Red Ocean focuses on competition, while Blue Ocean focuses on creating a new market.

    Innovation Funnel

    • The Innovation Funnel is a process that involves generating, developing, and commercializing ideas.
    • The first step in the Innovation Funnel process is Foresight Management.

    Foresight Management

    • Foresight Management involves analyzing social and technology trends to identify fields of action.
    • A key consideration for companies after conducting a foresight analysis is to identify gaps in the market.

    Gap Analysis

    • Gap analysis is important for companies to identify areas for innovation and opportunities in the market.

    Innovation Stage

    • A continuous evaluation process is important in the innovation stage to ensure that ideas are aligned with the company's goals.

    Innovation Fields

    • Social and technology trends influence the fields of action in innovation by identifying areas of opportunity.

    Technologies and Competencies

    • Technologies and competencies play a crucial role in the success of an innovation strategy by providing a competitive advantage.

    Innovation Methods

    • The Lean Method emphasizes reducing waste and maximizing value through simple rules.
    • The Agile Method involves unstable conditions, iterative development, and planned rework or refactoring.

    Ideation & Incubation Phase

    • The main focus of the Ideation & Incubation phase is to generate and develop ideas.

    Stage Gate Process

    • The Stage Gate Process is best suited for known technologies and stable market conditions.

    Innovation Process

    • The Concurrent Engineering process focuses on interdisciplinary project teams, working in parallel, and is best suited for known technologies and stable market conditions.

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Description

    This quiz focuses on managing the development of new products, with a specific emphasis on innovation. It discusses the concept of innovation according to economist Schumpeter, emphasizing the combination of invention and market success. Examples of innovation in different sectors such as product (Apple), service (iTunes, Uber), business model (Amazon, Google), and process (Ford) are provided.

    More Like This

    Use Quizgecko on...
    Browser
    Browser