Managing Demand and Capacity Strategies Quiz
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Questions and Answers

What is the process of allocating the right type of capacity to the right kind of customer at the right price to maximize capacity?

  • Supply chain optimization
  • Yield management (correct)
  • Demand management
  • Capacity planning
  • In the context of yield management, what does 'yield' refer to?

  • Actual capacity used
  • Revenue potential (correct)
  • Customer satisfaction
  • Total revenue
  • What happens when demand exceeds maximum capacity in yield management?

  • Capacity is underutilized
  • Supply exceeds demand
  • Prices decrease
  • Service quality declines (correct)
  • What is the key objective of yield management in a hotel setting?

    <p>Maximizing revenue</p> Signup and view all the answers

    Yield management involves allocating the right type of capacity to the right kind of customer at the right price to minimize capacity.

    <p>False</p> Signup and view all the answers

    Yield management aims to maximize revenue by adjusting the price of a product or service in response to fluctuations in demand.

    <p>True</p> Signup and view all the answers

    In yield management, when demand exceeds optimum capacity, service quality improves.

    <p>False</p> Signup and view all the answers

    Yield management in a hotel setting involves maximizing revenue by adjusting the price of rooms based on demand.

    <p>True</p> Signup and view all the answers

    The yield for the Friday to Sunday hotel scenario improved from 27.8% to 75% by increasing the maximum price per room.

    <p>False</p> Signup and view all the answers

    What is the purpose of the Foley and Lardner LLP 2020 Global Supply Chain Disruption and Future Strategies Report?

    <p>The purpose is to assess the impact of supply chain disruptions and develop future strategies to mitigate them.</p> Signup and view all the answers

    Explain the concept of yield management in the context of capacity and demand.

    <p>Yield management is the process of allocating the right type of capacity to the right kind of customer at the right price to maximize revenue.</p> Signup and view all the answers

    How does yield management contribute to maximizing revenue in a hotel setting?

    <p>Yield management in a hotel setting involves adjusting the price of rooms based on demand to optimize revenue potential.</p> Signup and view all the answers

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