Questions and Answers
What is the process of allocating the right type of capacity to the right kind of customer at the right price to maximize capacity?
Yield management
In the context of yield management, what does 'yield' refer to?
Revenue potential
What happens when demand exceeds maximum capacity in yield management?
Service quality declines
What is the key objective of yield management in a hotel setting?
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Yield management involves allocating the right type of capacity to the right kind of customer at the right price to minimize capacity.
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Yield management aims to maximize revenue by adjusting the price of a product or service in response to fluctuations in demand.
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In yield management, when demand exceeds optimum capacity, service quality improves.
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Yield management in a hotel setting involves maximizing revenue by adjusting the price of rooms based on demand.
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The yield for the Friday to Sunday hotel scenario improved from 27.8% to 75% by increasing the maximum price per room.
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What is the purpose of the Foley and Lardner LLP 2020 Global Supply Chain Disruption and Future Strategies Report?
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Explain the concept of yield management in the context of capacity and demand.
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How does yield management contribute to maximizing revenue in a hotel setting?
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