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Questions and Answers
Why is it important for brands to have a strong brand image?
Why is it important for brands to have a strong brand image?
- To attract customers (correct)
- To make customers more likely to purchase
- To foster closer relationships with customers
- To compete on the same channels
What is brand image?
What is brand image?
- The general impression customers have about a brand (correct)
- The same technologies and marketing tactics used by brands
- The ability to differentiate a brand from its competitors
- The higher brand equity of a brand
What does a strong brand image help to do?
What does a strong brand image help to do?
- Foster closer relationships with customers
- Compete on the same channels
- Attract customers
- Make customers more likely to purchase (correct)
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Study Notes
- Brand image is the general impression, perception, and associations any given customer has about a brand.
- A strong brand image is important for fostering closer relationships with a brand’s customers and driving higher brand equity.
- Building a strong, uniquely recognizable brand image helps to attract customers and make them more likely to purchase from a brand again.
- It is important for brands to compete on the same channels using the same technologies and marketing tactics, and a strong brand image can help to differentiate a brand from its competitors.
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