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Building Strong Brand Image Quiz

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Questions and Answers

Why is it important for brands to have a strong brand image?

To attract customers (correct)

To make customers more likely to purchase

To foster closer relationships with customers

To compete on the same channels

What is brand image?

The general impression customers have about a brand (correct)

The same technologies and marketing tactics used by brands

The ability to differentiate a brand from its competitors

The higher brand equity of a brand

What does a strong brand image help to do?

Foster closer relationships with customers

Compete on the same channels

Attract customers

Make customers more likely to purchase (correct)

Study Notes

Brand image is the general impression, perception, and associations any given customer has about a brand.
A strong brand image is important for fostering closer relationships with a brand’s customers and driving higher brand equity.
Building a strong, uniquely recognizable brand image helps to attract customers and make them more likely to purchase from a brand again.
It is important for brands to compete on the same channels using the same technologies and marketing tactics, and a strong brand image can help to differentiate a brand from its competitors.

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Description

Test your knowledge on building strong brand images and their importance in fostering customer relationships, driving brand equity, and attracting customers.