Questions and Answers
Why is it important for brands to have a strong brand image?
To attract customers
What is brand image?
The general impression customers have about a brand
What does a strong brand image help to do?
Make customers more likely to purchase
Study Notes
- Brand image is the general impression, perception, and associations any given customer has about a brand.
- A strong brand image is important for fostering closer relationships with a brand’s customers and driving higher brand equity.
- Building a strong, uniquely recognizable brand image helps to attract customers and make them more likely to purchase from a brand again.
- It is important for brands to compete on the same channels using the same technologies and marketing tactics, and a strong brand image can help to differentiate a brand from its competitors.
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