Managerial Economics Overview

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What industry does the micromarketing revolution primarily relate to?

Automotive

Agriculture

Energy

Marketing (correct)

What is the main focus of the Economics of US Farm Support Programs?

Increasing exports of crops

Subsidizing fuel costs for farmers

Providing financial assistance to farmers (correct)

Promoting sustainable farming practices

Trading traveling time for gasoline consumption primarily affects which aspect of driving?

Fuel efficiency of the vehicle

Overall travel expenses (correct)

Total driving distance

Vehicle maintenance costs

What does the least-cost combination of gasoline and driving time aim to achieve?

Minimizing overall travel costs Signup and view all the answers

What significant change did General Motors implement according to the content?

Reducing production size Signup and view all the answers

In which year was the micromarketing revolution introduced?

2014 Signup and view all the answers

What primary research area is addressed by the content related to trading traveling time?

Economic costs of travel Signup and view all the answers

What is a potential outcome of the least-cost combination analysis?

Enhanced travel planning efficiency Signup and view all the answers

What will the course on Managerial Economics primarily focus on?

Comprehensive understanding of microeconomic concepts Signup and view all the answers

Which of the following is NOT one of the course objectives?

Developing marketing strategies Signup and view all the answers

What is the weightage of continuous assessment in the evaluation scheme?

20% Signup and view all the answers

What pedagogical methods will be employed in this course?

A mix of lectures, discussions, and case analyses Signup and view all the answers

Which of the following statements best describes the structure of groups for presentations?

Groups will ideally consist of 4-5 students for diversity Signup and view all the answers

What percentage of the final assessment does the project work and presentation account for?

25% Signup and view all the answers

Which of the following topics is included in the curriculum of Managerial Economics?

Market structure and pricing strategies Signup and view all the answers

For the final exam, what is its contribution to the overall evaluation?

40% Signup and view all the answers

What concept does the output elasticity of labor and capital relate to in US and Canadian manufacturing?

Returns to scale Signup and view all the answers

Which of the following describes the focus of the per-unit cost curves in corn production?

Cost variations with scale Signup and view all the answers

In electricity generation, what does the long run average cost curve represent?

Cost-efficiency in the long run Signup and view all the answers

What does the minimum efficient scale indicate in various US food industries?

The smallest size for cost minimization Signup and view all the answers

What is the primary focus of marginal analysis in TV advertising?

Cost of audience reach Signup and view all the answers

Which aspect of production does output elasticity relate to?

Change in output relative to input change Signup and view all the answers

What factor influences the long run average cost curve in electricity generation?

Technological advancements Signup and view all the answers

How does marginal analysis influence decisions in TV advertising?

By assessing returns on each additional expenditure Signup and view all the answers

What issue is associated with competition in the New York stock market?

High trading volumes Signup and view all the answers

What is a primary concern mentioned regarding credit cards?

High interest rates Signup and view all the answers

Which factor contributes to monopoly in an industry?

Barriers to entry Signup and view all the answers

Which topic discusses the implications of new competition on the internet?

New markets and competition Signup and view all the answers

What estimation is discussed regarding monopolies in the US industry?

Social cost estimate Signup and view all the answers

Which aspect does Alcoa's case illustrate?

Monopoly and barriers to entry Signup and view all the answers

The discussion on new competition in the internet primarily emphasizes which of the following?

Evolving market dynamics Signup and view all the answers

What negative consequence may arise from high interest rates on credit cards?

Debt accumulation Signup and view all the answers

Which chapters focus on Consumer Utility Analysis and Theory of Demand?

Chapter 2, 5, 6 Signup and view all the answers

What topic is addressed in Chapter 11?

Markets: Perfect Competition Signup and view all the answers

Which chapters are associated with the Theory of Costs?

Chapter 8 and 9 Signup and view all the answers

Which concepts are explored in Chapters 12 and 13?

Imperfect Competitions: Monopoly and Monopolistic Competition Signup and view all the answers

What is the primary focus of Chapter 4?

Time Element in Price Theory and Elasticities Signup and view all the answers

Which chapters discuss Elasticity of Demand applications?

Chapter 3, 4, and 6 Signup and view all the answers

Which chapter includes the application of Economies and Diseconomies of Scale?

Chapter 8 Signup and view all the answers

What is included in Chapter 14?

Price Discrimination under Monopoly Signup and view all the answers

Which chapters cover the concept of Optimization in Theory of Production?

Chapter 3 and 8 Signup and view all the answers

Which cases are associated with the Theory of Production topics?

C12, C13, C14 Signup and view all the answers

Study Notes

Course Overview

This course focuses on applying basic economic concepts to managerial decision-making.
The course will cover various microeconomics principles, including demand and supply, production costs, market structures, pricing strategies, and the role of government in the marketplace.
Students will learn to analyze various economic situations and make informed choices in both professional and personal contexts.
The course utilizes a mixed pedagogy approach, including lectures, discussions, case studies, assignments, quizzes, and a term paper.

Evaluation of the Course

Evaluation will be based on a combination of continuous assessment (20%), project work and presentation (40%), and a final exam (40%).
Continuous assessment includes two quizzes worth 10% each.
The project work and presentation are worth 40% of the final grade, with 25% for the project itself and 15% for the presentation.
Groups for the project should be formed with 4-5 students, promoting academic and ethnic diversity.
Individual presentations are also encouraged.

Session Plan

Introduction of Economics and Principles

This session will introduce the fundamentals of economics and the core principles underlying economic decision-making.
Students will explore the relationship between consumer utility, demand, and supply.
They will learn about elasticity of demand and its applications.
Case studies C1 and C2 will be used to illustrate these concepts.

Consumer Utility Analysis and Theory of Demand

This session will delve into the theory of consumer utility and the factors influencing demand.
Students will analyze the demand curve and its determinants.
Case studies C3, C4, and C5 will be used as examples.

Elasticity of Demand

This session will cover elasticity of demand in depth, including different types of elasticity and their applications.
Students will learn about numerical estimations of consumer behavior and the role of time in price elasticity.
Cases C6, C7, and C8 will be used to illustrate these concepts.

Theory of Production

This session will cover the theory of production, including both short-run and long-run production functions.
Students will learn about managerial use of production functions and optimizing production decisions.
Case studies C12, C13, and C14 will provide real-world examples.

Theory of Costs

This session will focus on the theory of costs, including concepts like economies and diseconomies of scale.
Students will analyze the various cost curves and their implications for managerial decisions.
Case studies C15, C16, C17, C18, and C19 will be used to illustrate the theory of costs.

Market Structures

This section introduces students to different market structures, specifically perfect competition.
Students will learn about pricing and output decisions in perfectly competitive markets.
Case studies C20 and C21 will be used to illustrate these concepts.

Imperfect Competition

This session covers two types of imperfect competition: monopoly and monopolistic competition.
Students will learn about pricing strategies and market behavior in these market structures.
Case Studies C22, C23, and C24 will be used as examples.

Price Discrimination and Dumping

This session will cover price discrimination and dumping, specifically under monopoly conditions.
Case studies C25, C26, C27, and C28 will illustrate real-world examples of price discrimination.

Student Presentations

Students will present their project work during this session.

Case Studies

The course will use a variety of real-world case studies to illustrate the concepts discussed in each session.

Additional Reading and Cases

"Microeconomics" by Salvatore, 2014, will be used as the primary textbook for the course.
Students will be required to read chapters from the textbook and analyze additional cases.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

This quiz evaluates your understanding of basic economic concepts relevant to managerial decision-making. It covers key microeconomic principles such as demand and supply, production costs, and market structures. Test your knowledge and apply these concepts to real-world situations.