Podcast
Questions and Answers
What is the key concept in international marketing according to the text?
What is the key concept in international marketing according to the text?
Which of the following is NOT a category in Business Custom Grouping as per the text?
Which of the following is NOT a category in Business Custom Grouping as per the text?
What is a typical decision-making pattern at the top level management?
What is a typical decision-making pattern at the top level management?
What poses a significant challenge in cross-cultural negotiations as mentioned in the text?
What poses a significant challenge in cross-cultural negotiations as mentioned in the text?
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In management style, what viewpoint does American culture hold according to the text?
In management style, what viewpoint does American culture hold according to the text?
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Which aspect is NOT listed as one of the Management Objectives and Aspirations in the text?
Which aspect is NOT listed as one of the Management Objectives and Aspirations in the text?
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What is the purpose of the Foreign Corrupt Practices Act?
What is the purpose of the Foreign Corrupt Practices Act?
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Which term refers to small sums of money not prohibited by law for certain purposes?
Which term refers to small sums of money not prohibited by law for certain purposes?
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What ethical principle focuses on whether an action optimizes the 'common good' or benefits of all constituencies?
What ethical principle focuses on whether an action optimizes the 'common good' or benefits of all constituencies?
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Which type of payment involves large sums given for an illegal act?
Which type of payment involves large sums given for an illegal act?
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What does the Foreign Corrupt Practices Act prohibit American firms from doing?
What does the Foreign Corrupt Practices Act prohibit American firms from doing?
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Which type of charitable activity aims to bring benefits back to the organization itself?
Which type of charitable activity aims to bring benefits back to the organization itself?
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Study Notes
Management Style
- Management style is influenced by business culture, values, methods, and behavior in a country, requiring adaptation to accommodate differences.
- Adaptation is a key concept in international marketing and involves a willingness to adapt.
Business Custom Grouping Imperatives
- Imperatives: business customs and expectations that must be met and conformed to or avoided.
- Electives: behavior or customs that cultural aliens may wish to conform to or participate in, but not required.
- Exclusives: customs or behaviors that foreigners are barred from and must not participate in.
Impacts of American Culture on Management Style
- American culture views managers as "masters of destiny".
- Independent enterprise is seen as an instrument of social action.
- Personnel selection and reward are based on merit.
- Decisions are based on objective analysis.
- There is a never-ending quest for improvement.
- Competition produces efficiency.
- Decision-making is characterized by wide sharing.
Typical Decision-Making Patterns
- Top-level management decisions are common.
- Decentralized decisions are also typical.
- Committee or group decisions are used.
Gender Bias
- Bias against female managers poses significant challenges in cross-cultural negotiations.
Management Objectives and Aspirations
- Personal security and job mobility are important.
- Personal life and affiliation are valued.
- Social acceptance and power are sought.
- Achievement is a key objective.
Communication
- Face-to-face communication is preferred over internet communication.
- Management style mistakes include formality, tempo, and high or low context.
Business Ethics
- Corruption is viewed differently around the world.
- The Foreign Corrupt Practices Act prohibits American firms from bribing foreign government officials.
- Bribery is a legal issue with cultural context.
- Extortion, lubrication, and subornation are distinct forms of corruption.
- Ethical decisions involve employment practices, consumer protection, environmental protection, political payments, and basic human rights.
Ethical Principles
- Utilitarianism: actions that optimize the "common good" or benefits of all constituencies.
- Rights of the Parties: actions that respect the rights of individuals involved.
- Justice or Fairness: actions that respect justice or fairness to all parties involved.
Strategic Philanthropy
- A charitable activity that supports a business strategy and brings benefits back to the organization.
- Providing expertise or products to sponsorship projects.
- Targeted at local communities or specific segments of the population.
- Impacts managers' thinking about business strategy.
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Description
Learn about management style in different countries, business customs, and the concept of adaptation in international marketing. Explore the importance of willingness to adapt and conform to cultural expectations.
