Podcast
Questions and Answers
What is the recommended time frame for magazine redesigns?
What is the recommended time frame for magazine redesigns?
- Every 10-12 years
- Every 15-20 years
- Every 2-3 years
- Every 5-6 years (correct)
Why are magazine redesigns recommended every 5-6 years?
Why are magazine redesigns recommended every 5-6 years?
- To attract new advertisers (correct)
- To celebrate an anniversary
- To show off a new design team
- To save money on printing costs
What can a redesign include?
What can a redesign include?
- Both minor changes and a full facelift/major body overhaul (correct)
- Only a full facelift
- Only a major body overhaul
- Only minor changes
What can a redesign include?
What can a redesign include?
What should editors be careful of when redesigning a magazine?
What should editors be careful of when redesigning a magazine?
What should editors be careful of when redesigning a magazine?
What should editors be careful of when redesigning a magazine?
What can a redesign do for a magazine's advertising?
What can a redesign do for a magazine's advertising?
What is a potential benefit of a redesign for a magazine?
What is a potential benefit of a redesign for a magazine?
Can a redesign help an ailing or unfocused magazine?
Can a redesign help an ailing or unfocused magazine?
Will a redesign always help an ailing or unfocused magazine?
Will a redesign always help an ailing or unfocused magazine?
How often do consumer magazines do in-house tweaks to their designs?
How often do consumer magazines do in-house tweaks to their designs?
How often do consumer magazines do in-house tweaks to their designs?
How often do consumer magazines do in-house tweaks to their designs?
What is key for a significant redesign?
What is key for a significant redesign?
What is key for a significant redesign?
What is key for a significant redesign?
What are good reasons for a redesign?
What are good reasons for a redesign?
What are good reasons for a redesign?
What are good reasons for a redesign?
What are bad reasons for a redesign?
What are bad reasons for a redesign?
What are bad reasons for a redesign?
What are bad reasons for a redesign?
What do the best magazines create?
What do the best magazines create?
What creates a complete experience for readers in the best magazines?
What creates a complete experience for readers in the best magazines?
How long should it be before a magazine redesigns to stay current and attract new readers?
How long should it be before a magazine redesigns to stay current and attract new readers?
What should a redesign aim to do?
What should a redesign aim to do?
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Study Notes
- Magazine redesigns are recommended every 5-6 years to stay current and attract new readers.
- Redesigns can include minor changes or a full facelift and major body overhaul.
- Editors must be careful not to alienate loyal readers with redesigns.
- Redesigns can attract new advertisers.
- A redesign will not help an ailing or unfocused magazine.
- Consumer magazines do in-house tweaks to their designs every few years.
- Involving readers is key for a significant redesign.
- Good reasons for a redesign include reflecting changing editorial content, boosting readership, and updating design for special advertising sections.
- Bad reasons for a redesign include marking territory, being trendy, or celebrating an anniversary.
- The best magazines create a complete experience with a consistent voice and imagery.
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