Magazine Design Quiz

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Questions and Answers

Who won awards for their innovative approach as art director of Ray Gun from 1992 to 1995?

  • Mehemed Fehmy Agha
  • T.M. Cleland
  • Carson (correct)
  • Alexey Brodovitch

Who was the art director of Ray Gun from 1992 to 1995?

  • Alexey Brodovitch
  • Carson (correct)
  • T.M. Cleland
  • Mehemed Fehmy Agha

What was the design philosophy behind Fortune magazine's design?

  • Chaotic and disorganized
  • Less is more (correct)
  • Bold and colorful
  • More is more

What was the design philosophy of Fortune magazine?

<p>&quot;Less is more&quot; (D)</p> Signup and view all the answers

What drove the evolution of magazine design?

<p>The changing patterns of reader interest (D)</p> Signup and view all the answers

Which period is considered the golden age of magazine design?

<p>1945 to 1968 (A)</p> Signup and view all the answers

Who is considered the dean of art directors by many magazine designers?

<p>Alexey Brodovitch (B)</p> Signup and view all the answers

Which period is considered the golden age of magazine design?

<p>1945-1968 (D)</p> Signup and view all the answers

What were some of the design elements used by Alexey Brodovitch in his designs?

<p>Handheld cameras, overexposed photographs, and image repetition (D)</p> Signup and view all the answers

Who were influential designers who preceded the golden age of magazine design?

<p>T.M. Cleland, Mehemed Fehmy Agha, and Alexey Brodovitch (C)</p> Signup and view all the answers

Which magazine was the most popular choice for American adults if their picture could appear on the cover?

<p>Time (A)</p> Signup and view all the answers

What drove the evolution of magazine design?

<p>Changing patterns of reader interest (C)</p> Signup and view all the answers

Which magazine was the most popular choice for American adults if their picture could appear on the cover of any magazine?

<p>Time (B)</p> Signup and view all the answers

Who is considered the dean of art directors by many magazine designers?

<p>Alexey Brodovitch (B)</p> Signup and view all the answers

What design techniques did Brodovitch use in his designs?

<p>Handheld cameras and image repetition (D)</p> Signup and view all the answers

What was the design approach of Fortune magazine?

<p>Economically planned with clear text and ample illustrations (D)</p> Signup and view all the answers

What challenges have magazine designers had to respond to?

<p>The need to appeal to a new generation of readers (C)</p> Signup and view all the answers

Which designer's approach as art director of Ray Gun was considered contortionist?

<p>Carson (A)</p> Signup and view all the answers

What design philosophy was followed by Fortune magazine?

<p>Less is more (A)</p> Signup and view all the answers

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Study Notes

  • Carson's contortionist approach as art director of Ray Gun from 1992 to 1995 won awards and was innovative.
  • Fortune's design was based on presenting clear text with ample illustrations and was economically planned.
  • The evolution of magazine design was driven by changing patterns of reader interest.
  • Fortune's design matched the serious business topics being covered and followed a "less is more" philosophy.
  • The period from 1945 to 1968 was considered the golden age of magazine design.
  • T.M. Cleland, Mehemed Fehmy Agha, and Alexey Brodovitch were influential designers who preceded the golden age.
  • Time was the most popular choice for American adults if their picture could appear on the cover of any magazine.
  • Alexey Brodovitch is considered the dean of art directors by many magazine designers.
  • Brodovitch used handheld cameras, overexposed photographs, and image repetition in his designs.
  • Magazine designers have had to respond to the specific challenges that arise with a new generation of readers.

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