Macroenvironmental Analysis Multiple Choice Test
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Questions and Answers

Which of the following is not a factor in macroenvironmental analysis?

  • Economic factors
  • Competitor analysis (correct)
  • Political factors
  • Social factors

In macroenvironmental analysis, which factor refers to the laws, governmental policies, and potential impacts of political changes?

  • Legal factors (correct)
  • Cultural factors
  • Technological factors
  • Environmental factors

Which of the following is an example of a macroenvironmental factor that may impact business decisions?

  • Global economic conditions (correct)
  • Customer preferences
  • Employee training programs
  • Supplier relationships

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