MAC 101: Introduction To Mass Communication

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Questions and Answers

What is the root of the word 'communication' according to Lunenberg (2010)?

Latin word communis (correct)

Spanish word comunicación

French word communication

Greek word kommuinikációs

In its simplest terms, how is communication defined?

Exchanging verbal or graphic signals

Creating signals using any medium

Sharing of knowledge, ideas, or information between people (correct)

Reading and writing messages

What does communication usually involve?

Sender and receiver in a social context (correct)

One-way interaction without a receiver

Verbal communication only

Various media but no sender or receiver

What is the actionable transfer of information from one person, group, or place to another by?

Writing, speaking, or using a medium that provides understanding Signup and view all the answers

What was the first form of communication?

Conversation between multiple entities Signup and view all the answers

What is the general view of communication?

An interaction within a social context Signup and view all the answers

What is communication?

The process of creating and ascribing meaning Signup and view all the answers

Which activity or process does the Oxford Advanced Learner’s Dictionary of Current English define communication as?

Expressing ideas, feelings, or giving people information Signup and view all the answers

According to Daniel (2016), when does the communication process become complete?

When feedback has been sent to the sender Signup and view all the answers

Why is communication regarded as an important key function of management?

Because an organization cannot operate without communication between levels, departments, and employees Signup and view all the answers

What does communication involve according to the Online Business Dictionary?

Reaching a mutual understanding beyond merely encoding and decoding information, news, ideas, and feelings Signup and view all the answers

What can be defined as a field of study concerned with the transmission of information and broadcasting?

Communication Signup and view all the answers

What are some methods through which modern man communicates?

Using telephones, blogging, television, art, hand and body gestures, facial expressions, and through the internet Signup and view all the answers

What are some skills drawn upon during acts of communication?

Speaking, questioning, analyzing, and assimilating Signup and view all the answers

What is the basic level of communication between one human being and another?

Language Signup and view all the answers

What does Giffin & Patten (1976) state about communication?

It is the process of creating meaning as well as ascribing it. Signup and view all the answers

Study Notes

The Origin of Communication

The root of the word "communication" is according to Lunenberg (2010).

Definition of Communication

Communication is defined in its simplest terms as the actionable transfer of information from one person, group, or place to another.
It involves the transmission of information and broadcasting.

Communication Process

The communication process becomes complete when the receiver responds, according to Daniel (2016).

Importance of Communication

Communication is regarded as an important key function of management.

Communication Involvement

Communication involves the exchange of information, ideas, or messages between individuals or groups, according to the Online Business Dictionary.

Field of Study

Communication can be defined as a field of study concerned with the transmission of information and broadcasting.

Modern Communication Methods

Modern man communicates through various methods, including verbal and non-verbal communication.

Communication Skills

Communication involves skills such as speaking, listening, writing, and reading.

Basic Level of Communication

The basic level of communication is between one human being and another.

Giffin & Patten's View

Giffin & Patten (1976) state that communication is a process that involves the exchange of information, ideas, or messages between individuals or groups.

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Description

Explore the fundamental concept of communication in this introductory note. Delve into the origins and scholarly interpretations of communication, from its early instances to modern understandings.