Luxury Brand Line Extension Quiz

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What is the focus of the study mentioned in the text?

The impact of luxury brand status signaling, extension authenticity, and fit on luxury line extension evaluation in two international luxury markets.

Which two international luxury markets are included in the study?

France and United Arab Emirates.

Who are the authors of the study?

Jean Boisvert and Nicholas J. Ashill.

What theory is the study grounded in?

Categorization theory. Signup and view all the answers

What is the affiliation of Jean Boisvert?

Department of Marketing and Information Systems, School of Business Administration, American University of Sharjah, Sharjah, United Arab Emirates. Signup and view all the answers

What is the impact of luxury parent brand status signaling on brand extension authenticity and consumer attitudes?

The impact of luxury parent brand status signaling on brand extension authenticity and consumer attitudes is examined in two international luxury markets. Signup and view all the answers

What is the focus of the study mentioned in the text?

The focus of the study is the impact of luxury brand status signaling, extension authenticity, and fit on luxury line extension evaluation in two international luxury markets. Signup and view all the answers

What theory is the study grounded in?

The study is grounded in categorization theory. Signup and view all the answers

What is the affiliation of Nicholas J. Ashill?

Nicholas J. Ashill is affiliated with the School of Marketing and International Business, Victoria University of Wellington, Wellington, New Zealand. Signup and view all the answers

What are the two international luxury markets included in the study?

The two international luxury markets included in the study are France and [unspecified second market]. Signup and view all the answers

Who are the authors of the study?

Jean Boisvert and Nicholas J. Ashill Signup and view all the answers

Which university is Jean Boisvert affiliated with?

American University of Sharjah Signup and view all the answers

What is the focus of the study's examination?

The impact of luxury parent brand status signaling on brand extension authenticity and consumer attitudes in two international luxury markets Signup and view all the answers

From which countries were the samples of luxury consumers collected?

France and New Zealand Signup and view all the answers

What theory is the study grounded in?

Categorization theory Signup and view all the answers

What is the impact examined in the study?

The impact of luxury parent brand status signaling on brand extension authenticity and consumer attitudes in two international luxury markets. Signup and view all the answers

What theory is the study grounded in?

Categorization theory. Signup and view all the answers

What are the two international luxury markets included in the study?

France and New Zealand. Signup and view all the answers

What are the affiliations of the authors Jean Boisvert and Nicholas J. Ashill?

Jean Boisvert is from the Department of Marketing and Information Systems, School of Business Administration, American University of Sharjah, Sharjah, United Arab Emirates, and Nicholas J. Ashill is from the School of Marketing and International Business, Victoria University of Wellington, Wellington, New Zealand. Signup and view all the answers

What is the focus of the study mentioned in the text?

The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation in two international luxury markets. Signup and view all the answers