Podcast
Questions and Answers
What is the key function of a questionnaire?
What is the key function of a questionnaire?
- Providing inaccurate information
- Translating research objectives into specific questions (correct)
- Ensuring every participant responds differently
- Speeding up the process of data analysis
What is the difference between reliability and validity in measurement?
What is the difference between reliability and validity in measurement?
- Reliability ensures every question is standardized, while validity assesses the enduring record of research.
- Reliability refers to the accuracy, while validity refers to respondent responses.
- Reliability focuses on identical stimuli, while validity focuses on the accuracy of the measurement.
- Reliability is about respondent responses, while validity is about the accuracy of the measurement. (correct)
Why should a researcher strive to minimize question bias in a questionnaire?
Why should a researcher strive to minimize question bias in a questionnaire?
- To avoid leading respondents to certain answers (correct)
- To speed up the process of data analysis
- To ensure respondents answer all questions accurately
- To encourage participants to respond similarly
What does a loaded question in a questionnaire refer to?
What does a loaded question in a questionnaire refer to?
How does a questionnaire help in reliability and validity assessments?
How does a questionnaire help in reliability and validity assessments?
What is a systematic process in questionnaire design?
What is a systematic process in questionnaire design?
What is an advantage of using computer-assisted questionnaire design?
What is an advantage of using computer-assisted questionnaire design?
How does skip logic benefit online surveys?
How does skip logic benefit online surveys?
What are 'codes' in the context of coding the questionnaire?
What are 'codes' in the context of coding the questionnaire?
Why is pretesting a questionnaire important?
Why is pretesting a questionnaire important?
Which feature of computer-assisted questionnaire design helps in better question presentation?
Which feature of computer-assisted questionnaire design helps in better question presentation?
What distinguishes display logic from skip logic in online surveys?
What distinguishes display logic from skip logic in online surveys?
Which aspect of question development is crucial to ensure that respondents can understand and respond to questions with ease?
Which aspect of question development is crucial to ensure that respondents can understand and respond to questions with ease?
What is a common guideline to improve problematic questions?
What is a common guideline to improve problematic questions?
Why should question wording be scrutinized in question evaluation?
Why should question wording be scrutinized in question evaluation?
Which type of questions should marketing researchers be cautious about when developing research questions?
Which type of questions should marketing researchers be cautious about when developing research questions?
What is a key practice in question development to minimize bias and ensure understandability?
What is a key practice in question development to minimize bias and ensure understandability?
Which of the following is NOT a characteristic of well-worded questions?
Which of the following is NOT a characteristic of well-worded questions?
When should complicated and difficult-to-answer questions be placed in a survey questionnaire?
When should complicated and difficult-to-answer questions be placed in a survey questionnaire?
Which section of a survey questionnaire is reserved for 'personal' and possibly offensive questions according to best practices?
Which section of a survey questionnaire is reserved for 'personal' and possibly offensive questions according to best practices?
What is the purpose of asking 'Have you shopped at Kohl’s in the past month?' as one of the initial questions in a survey?
What is the purpose of asking 'Have you shopped at Kohl’s in the past month?' as one of the initial questions in a survey?
At what point in a survey should questions about TV viewing habits or other changes in subject or format be asked?
At what point in a survey should questions about TV viewing habits or other changes in subject or format be asked?
Which type of question is used immediately after screen questions in a survey questionnaire?
Which type of question is used immediately after screen questions in a survey questionnaire?
Where should questions about the friendliness of salespeople or likelihood of future purchases be placed in a survey questionnaire?
Where should questions about the friendliness of salespeople or likelihood of future purchases be placed in a survey questionnaire?
Which of the following is an example of a double-barreled question?
Which of the following is an example of a double-barreled question?
What is a common issue with a loaded question?
What is a common issue with a loaded question?
Which of the following questions is an example of overstated language?
Which of the following questions is an example of overstated language?
In questionnaire organization, what effect do poorly organized questionnaires have on respondents?
In questionnaire organization, what effect do poorly organized questionnaires have on respondents?
Which of the following best describes a well-organized questionnaire?
Which of the following best describes a well-organized questionnaire?
What is a potential consequence of using leading questions in a survey?
What is a potential consequence of using leading questions in a survey?
