Limitations of Traditional Advertising
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Questions and Answers

What is a key advantage of online marketing over traditional marketing?

  • It is more personal and interactive
  • It is more visually appealing
  • It reaches a wider audience
  • It is more measurable and cost-effective (correct)

    • Which of the following is a benefit of web marketing?

  • It is easy to adapt and edit (correct)
  • It increases production costs
  • It is limited to local markets
  • It requires a large sales team

    • What is a disadvantage of traditional marketing?

  • It interrupts regular activities (correct)
  • It is too time-consuming
  • It is too complex
  • It is too expensive

    • What is the primary focus of the Marketing Mix?

    <p>Customer Value</p> Signup and view all the answers

    Which of the following is an e-action in web marketing?

    <p>Search Engine Optimization</p> Signup and view all the answers

    What is a key difference between traditional and online marketing?

    <p>Online marketing is more measurable</p> Signup and view all the answers

    What is a major challenge in traditional marketing?

    <p>Measuring its effectiveness</p> Signup and view all the answers

    What is the primary objective of web marketing?

    <p>To persuade customers to purchase products or services</p> Signup and view all the answers

    What is driving more revenue than traditional marketing in the hospitality industry?

    <p>Digital marketing</p> Signup and view all the answers

    What is a key factor to consider when selecting an organizational model for an e-commerce business?

    <p>Maturity of the e-commerce business</p> Signup and view all the answers

    What is the main difference between traditional and online marketing?

    <p>Their measurement techniques</p> Signup and view all the answers

    What is the term used to describe the process of reaching out to customers through the internet?

    <p>Web marketing</p> Signup and view all the answers

    What is a key aspect of designing an e-business model?

    <p>Creating a single set of digital assets to provide value across many markets</p> Signup and view all the answers

    What is the purpose of e-cash in e-commerce?

    <p>To replace traditional coins and paper notes</p> Signup and view all the answers

    What is a critical success factor in implementing an e-business model?

    <p>Adding value to customers</p> Signup and view all the answers

    What is the benefit of building trust relationships with customers through e-business communities?

    <p>Increasing the cost of switching vendors</p> Signup and view all the answers

    Why is it important to achieve a critical mass of installed customer base in an e-business model?

    <p>To take advantage of internet network effects and other disruptive attributes</p> Signup and view all the answers

    What is the result of transforming value propositions and organizational structures in an e-business model?

    <p>Enhanced value creation</p> Signup and view all the answers

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