18 Questions
What is a key advantage of online marketing over traditional marketing?
It is more measurable and cost-effective
Which of the following is a benefit of web marketing?
It is easy to adapt and edit
What is a disadvantage of traditional marketing?
It interrupts regular activities
What is the primary focus of the Marketing Mix?
Customer Value
Which of the following is an e-action in web marketing?
Search Engine Optimization
What is a key difference between traditional and online marketing?
Online marketing is more measurable
What is a major challenge in traditional marketing?
Measuring its effectiveness
What is the primary objective of web marketing?
To persuade customers to purchase products or services
What is driving more revenue than traditional marketing in the hospitality industry?
Digital marketing
What is a key factor to consider when selecting an organizational model for an e-commerce business?
Maturity of the e-commerce business
What is the main difference between traditional and online marketing?
Their measurement techniques
What is the term used to describe the process of reaching out to customers through the internet?
Web marketing
What is a key aspect of designing an e-business model?
Creating a single set of digital assets to provide value across many markets
What is the purpose of e-cash in e-commerce?
To replace traditional coins and paper notes
What is a critical success factor in implementing an e-business model?
Adding value to customers
What is the benefit of building trust relationships with customers through e-business communities?
Increasing the cost of switching vendors
Why is it important to achieve a critical mass of installed customer base in an e-business model?
To take advantage of internet network effects and other disruptive attributes
What is the result of transforming value propositions and organizational structures in an e-business model?
Enhanced value creation
This quiz assesses your understanding of the drawbacks of traditional advertising methods, including their cost-effectiveness, impact on brand building, and limitations in conveying information. Test your knowledge on the disadvantages of traditional advertising and how it compares to online marketing.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
