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Limitations of Traditional Advertising

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Questions and Answers

What is a key advantage of online marketing over traditional marketing?

It is more personal and interactive
It is more visually appealing
It reaches a wider audience
It is more measurable and cost-effective (correct)

Which of the following is a benefit of web marketing?

It is easy to adapt and edit (correct)
It increases production costs
It is limited to local markets
It requires a large sales team

What is a disadvantage of traditional marketing?

It interrupts regular activities (correct)
It is too time-consuming
It is too complex
It is too expensive

What is the primary focus of the Marketing Mix?

Customer Value (B) Signup and view all the answers

Which of the following is an e-action in web marketing?

Search Engine Optimization (A) Signup and view all the answers

What is a key difference between traditional and online marketing?

Online marketing is more measurable (B) Signup and view all the answers

What is a major challenge in traditional marketing?

Measuring its effectiveness (D) Signup and view all the answers

What is the primary objective of web marketing?

To persuade customers to purchase products or services (B) Signup and view all the answers

What is driving more revenue than traditional marketing in the hospitality industry?

Digital marketing (A) Signup and view all the answers

What is a key factor to consider when selecting an organizational model for an e-commerce business?

Maturity of the e-commerce business (C) Signup and view all the answers

What is the main difference between traditional and online marketing?

Their measurement techniques (C) Signup and view all the answers

What is the term used to describe the process of reaching out to customers through the internet?

Web marketing (B) Signup and view all the answers

What is a key aspect of designing an e-business model?

Creating a single set of digital assets to provide value across many markets (C) Signup and view all the answers

What is the purpose of e-cash in e-commerce?

To replace traditional coins and paper notes (D) Signup and view all the answers

What is a critical success factor in implementing an e-business model?

Adding value to customers (C) Signup and view all the answers

What is the benefit of building trust relationships with customers through e-business communities?

Increasing the cost of switching vendors (D) Signup and view all the answers

Why is it important to achieve a critical mass of installed customer base in an e-business model?

To take advantage of internet network effects and other disruptive attributes (D) Signup and view all the answers

What is the result of transforming value propositions and organizational structures in an e-business model?

Enhanced value creation (C) Signup and view all the answers

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