Lesson 5: Types of Media Quiz

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Questions and Answers

What does the term 'media' refer to?

  • Printed publications only
  • Means of communication (correct)
  • Television and radio broadcasts
  • Digital technologies

Which of the following is NOT a type of print media?

  • Television (correct)
  • Magazines
  • Banners
  • Newspapers

What advantage does broadcast media have over other types of media?

  • Ability to transmit information immediately to a wide audience (correct)
  • Longer shelf life for the content
  • More engaging for niche audiences
  • More cost-effective for advertising

Which statement about television is TRUE according to the text?

<p>It is one of the most creative forms of broadcast media (D)</p> Signup and view all the answers

What is an advantage of radio as a broadcast medium?

<p>It is less expensive for advertising and public relations (B)</p> Signup and view all the answers

Which of the following statements about print media is FALSE?

<p>Newspapers are the only form of print media (B)</p> Signup and view all the answers

What is media convergence?

<p>The combination of print, audio, and video into digital form (D)</p> Signup and view all the answers

Which of the following is NOT one of the 5 dimensions of media convergence?

<p>Social convergence (A)</p> Signup and view all the answers

What is the convergence of content with communication technologies and computer networks called?

<p>Media convergence (A)</p> Signup and view all the answers

Which of the following is NOT considered a type of digital media?

<p>Print media (C)</p> Signup and view all the answers

What is the purpose of understanding the different types of media?

<p>All of the above (D)</p> Signup and view all the answers

What is the main difference between traditional media and digital/new media?

<p>Traditional media is print-based, while digital media is technology-based (C)</p> Signup and view all the answers

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Study Notes

Definition of Media

  • Refers to various means of communication or channels used to transmit or communicate messages
  • Also referred to as communication tools

Types of Media

  • Means of mass communication in the form of printed publications
  • Helps businesses engage their target audiences
  • Examples: banners, newspapers, magazines

Broadcast Media

  • Most expedient means to transmit information immediately to a wide audience
  • Refers primarily to television and radio
  • Television:
    • One of the most creative forms of broadcast media
    • Ability to tell visually compelling stories infused with effective emotionality and humor
    • Almost everyone owns a television
  • Radio:
    • Tends to go local
    • Less expensive for advertising and public relations
    • Shows community engagement

Digital Media

  • Whole new set of media transmission methods and devices, with more developed every year
  • Examples: audio, video, social media, advertising, news, literature, e-books, blog posts, articles, video games, film/movies, virtual reality

Media Convergence

  • Process of combining print, audio, and video into digital form to operate in synergy
  • "Coming together of computing, telecommunications, and media in a digital environment." (Bucy, 2005)
  • 3Cs of Media Convergence: Content, Communication technologies, and Computer Networks

Dimensions of Media Convergence

5 Dimensions

  • Technological Convergence (Computing, Communication, Content)
  • Industrial Convergence
  • Social Media
  • Textual Convergence (Storytelling, Books to films)
  • Political Convergence (Regulating the use of information)

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