12 Questions
What does the term 'media' refer to?
Means of communication
Which of the following is NOT a type of print media?
Television
What advantage does broadcast media have over other types of media?
Ability to transmit information immediately to a wide audience
Which statement about television is TRUE according to the text?
It is one of the most creative forms of broadcast media
What is an advantage of radio as a broadcast medium?
It is less expensive for advertising and public relations
Which of the following statements about print media is FALSE?
Newspapers are the only form of print media
What is media convergence?
The combination of print, audio, and video into digital form
Which of the following is NOT one of the 5 dimensions of media convergence?
Social convergence
What is the convergence of content with communication technologies and computer networks called?
Media convergence
Which of the following is NOT considered a type of digital media?
Print media
What is the purpose of understanding the different types of media?
All of the above
What is the main difference between traditional media and digital/new media?
Traditional media is print-based, while digital media is technology-based
Study Notes
Definition of Media
- Refers to various means of communication or channels used to transmit or communicate messages
- Also referred to as communication tools
Types of Media
Print Media
- Means of mass communication in the form of printed publications
- Helps businesses engage their target audiences
- Examples: banners, newspapers, magazines
Broadcast Media
- Most expedient means to transmit information immediately to a wide audience
- Refers primarily to television and radio
- Television:
- One of the most creative forms of broadcast media
- Ability to tell visually compelling stories infused with effective emotionality and humor
- Almost everyone owns a television
- Radio:
- Tends to go local
- Less expensive for advertising and public relations
- Shows community engagement
Digital Media
- Whole new set of media transmission methods and devices, with more developed every year
- Examples: audio, video, social media, advertising, news, literature, e-books, blog posts, articles, video games, film/movies, virtual reality
Media Convergence
- Process of combining print, audio, and video into digital form to operate in synergy
- "Coming together of computing, telecommunications, and media in a digital environment." (Bucy, 2005)
- 3Cs of Media Convergence: Content, Communication technologies, and Computer Networks
Dimensions of Media Convergence
5 Dimensions
- Technological Convergence (Computing, Communication, Content)
- Industrial Convergence
- Social Media
- Textual Convergence (Storytelling, Books to films)
- Political Convergence (Regulating the use of information)
Test your knowledge on different types of media including Print Media, Broadcast Media, and Digital/New Media. Explore the channels and tools used for communication in the media industry.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
