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What are micro-trends considered to be in relation to megatrends and macro-trends?
What are micro-trends considered to be in relation to megatrends and macro-trends?
- Offshoots of macro-trends and unrelated to megatrends
- Siblings of megatrends and macro-trends
- Children of macro-trends and nephews of megatrends (correct)
- Children of megatrends and nephews of macro-trends
What is the primary reason for the diversity and rapid succession of micro-trends?
What is the primary reason for the diversity and rapid succession of micro-trends?
- They are based on governmental policies
- They are directly focused on addressing consumer needs (correct)
- They follow megatrend patterns
- They are related to macro-trends
Which of the following is NOT a category into which micro-trends can be segmented?
Which of the following is NOT a category into which micro-trends can be segmented?
- Health and wellness innovations (correct)
- International start-ups
- Service innovations
- Marketing & media innovations
What fundamental elements are mentioned as bringing about trends?
What fundamental elements are mentioned as bringing about trends?
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How do human needs contribute to the formation of trends?
How do human needs contribute to the formation of trends?
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What role do innovations play in leading to trends?
What role do innovations play in leading to trends?
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What is a key element of a trend related to the number of participants?
What is a key element of a trend related to the number of participants?
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Which of the following is a characteristic of Megatrends?
Which of the following is a characteristic of Megatrends?
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How do Macro-trends relate to Megatrends?
How do Macro-trends relate to Megatrends?
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What can be considered as the starting point for a trend?
What can be considered as the starting point for a trend?
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How does a trend differ from a fad?
How does a trend differ from a fad?
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What is the purpose of analyzing Macro-trends?
What is the purpose of analyzing Macro-trends?
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