Lesson 2: Elements of Trends and Types of Trend
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Questions and Answers

What are micro-trends considered to be in relation to megatrends and macro-trends?

  • Offshoots of macro-trends and unrelated to megatrends
  • Siblings of megatrends and macro-trends
  • Children of macro-trends and nephews of megatrends (correct)
  • Children of megatrends and nephews of macro-trends
  • What is the primary reason for the diversity and rapid succession of micro-trends?

  • They are based on governmental policies
  • They are directly focused on addressing consumer needs (correct)
  • They follow megatrend patterns
  • They are related to macro-trends
  • Which of the following is NOT a category into which micro-trends can be segmented?

  • Health and wellness innovations (correct)
  • International start-ups
  • Service innovations
  • Marketing & media innovations
  • What fundamental elements are mentioned as bringing about trends?

    <p>Human Needs, Drivers of Change, and Innovation</p> Signup and view all the answers

    How do human needs contribute to the formation of trends?

    <p>By motivating people to create positive human interactions</p> Signup and view all the answers

    What role do innovations play in leading to trends?

    <p>They fuel adaptation and convergence towards new ideas</p> Signup and view all the answers

    What is a key element of a trend related to the number of participants?

    <p>The number of participants starts with an individual and increases over time.</p> Signup and view all the answers

    Which of the following is a characteristic of Megatrends?

    <p>They have a long-lasting impact on various aspects of life.</p> Signup and view all the answers

    How do Macro-trends relate to Megatrends?

    <p>Macro-trends follow and are influenced by Megatrends.</p> Signup and view all the answers

    What can be considered as the starting point for a trend?

    <p>An idea, technology, event, or person.</p> Signup and view all the answers

    How does a trend differ from a fad?

    <p>Trends last for decades whereas fads disappear quickly.</p> Signup and view all the answers

    What is the purpose of analyzing Macro-trends?

    <p>To look at certain regions and specific target audiences.</p> Signup and view all the answers

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