Podcast
Questions and Answers
What system does LEGO use for services requiring parental consent?
What system does LEGO use for services requiring parental consent?
- Third-party accounts
- Social media profiles
- Email verification
- LEGO ID (correct)
Why did LEGO decide against using social media connect buttons?
Why did LEGO decide against using social media connect buttons?
- They could not get data assurances. (correct)
- It was too complex to implement.
- Users preferred LEGO ID.
- They found social media unnecessary.
What regulation does LEGO adhere to in order to protect children under 13?
What regulation does LEGO adhere to in order to protect children under 13?
- COPPA (correct)
- HIPAA
- GDPR
- FERPA
Where is most data stored by LEGO?
Where is most data stored by LEGO?
What does TomTom promise regarding location data?
What does TomTom promise regarding location data?
What additional method does LEGO encourage for children's protection?
What additional method does LEGO encourage for children's protection?
Which of the following best describes the approach of LEGO and TomTom towards personal data?
Which of the following best describes the approach of LEGO and TomTom towards personal data?
Which feature distinguishes TomTom from its competitors?
Which feature distinguishes TomTom from its competitors?
What attitude do companies like LEGO take towards data protection?
What attitude do companies like LEGO take towards data protection?
What incident prompted concerns about children's online privacy from companies like Viacom and Mattel?
What incident prompted concerns about children's online privacy from companies like Viacom and Mattel?
According to Neil Richards and Woodrow Hartzog, what is the relationship between trust and privacy?
According to Neil Richards and Woodrow Hartzog, what is the relationship between trust and privacy?
What concept describes the reduction of spatial and temporal distances due to technology, as referenced by David Harvey?
What concept describes the reduction of spatial and temporal distances due to technology, as referenced by David Harvey?
What perspective shift regarding privacy do the authors advocate for?
What perspective shift regarding privacy do the authors advocate for?
What is described as a key prerequisite for online interactions?
What is described as a key prerequisite for online interactions?
Which of these statements about personal data is accurate in the context?
Which of these statements about personal data is accurate in the context?
How do the authors view the traditional understanding of privacy?
How do the authors view the traditional understanding of privacy?
What strategy does COOP employ to maintain consumer trust?
What strategy does COOP employ to maintain consumer trust?
Which factor contributed significantly to distrust towards US-based companies in Europe?
Which factor contributed significantly to distrust towards US-based companies in Europe?
How many loyal customers does COOP have in relation to Denmark's population?
How many loyal customers does COOP have in relation to Denmark's population?
What does COOP's use of personal data primarily focus on?
What does COOP's use of personal data primarily focus on?
What is primarily mediated in the sharing economy between private individuals?
What is primarily mediated in the sharing economy between private individuals?
What was Neelie Kroos' main concern regarding cloud providers?
What was Neelie Kroos' main concern regarding cloud providers?
What type of deals does COOP refrain from offering its customers?
What type of deals does COOP refrain from offering its customers?
What term does Rachel Botsman use to describe the value of one's reputation in the sharing economy?
What term does Rachel Botsman use to describe the value of one's reputation in the sharing economy?
How do carpooling services establish trust between drivers and passengers?
How do carpooling services establish trust between drivers and passengers?
Which of the following statements best reflects the attitude of customers towards their data being shared?
Which of the following statements best reflects the attitude of customers towards their data being shared?
What has been the overall effect of distrust towards US cloud providers in Europe?
What has been the overall effect of distrust towards US cloud providers in Europe?
What example illustrates the importance of reputation in Airbnb’s model?
What example illustrates the importance of reputation in Airbnb’s model?
What is a key aspect of how expectations are formed for consumers in the digital space?
What is a key aspect of how expectations are formed for consumers in the digital space?
Which of the following is NOT a characteristic of the sharing economy?
Which of the following is NOT a characteristic of the sharing economy?
Why do users tend to rely on reviews and recommendations in the sharing economy?
Why do users tend to rely on reviews and recommendations in the sharing economy?
What role does website design play in the sharing economy?
What role does website design play in the sharing economy?
What is a key selling point for businesses outside of US jurisdiction?
What is a key selling point for businesses outside of US jurisdiction?
Which company partnered with T-Systems to provide a Europe-based cloud solution?
Which company partnered with T-Systems to provide a Europe-based cloud solution?
What is the purpose of Qwant Junior?
What is the purpose of Qwant Junior?
Why did Xapo move its headquarters to Switzerland?
Why did Xapo move its headquarters to Switzerland?
What significant action did Zettabox take in 2015 regarding its operations?
What significant action did Zettabox take in 2015 regarding its operations?
What is a benefit of being headquartered in Switzerland for privacy-focused companies?
What is a benefit of being headquartered in Switzerland for privacy-focused companies?
What major trend has been observed among companies regarding their place of operation?
What major trend has been observed among companies regarding their place of operation?
What does the term 'data trustee' imply in the context of cloud services?
What does the term 'data trustee' imply in the context of cloud services?
Study Notes
LEGO's Approach to Data Privacy
- LEGO ID used for services requiring parental consent, opting against social media logins due to data privacy concerns.
- No third-party cookies on LEGO websites targeted at children under 13, adhering to US COPPA and GDPR regulations.
- Data storage primarily in Taulov, Denmark, with specific exceptions for Russian data due to legal regulations.
- Emphasis on customer data control, promoting the use of pseudonyms by children to protect identities.
- LEGO's management supports restrictive personal data rules, valuing customer trust even with potential short-term financial impacts.
TomTom's Data Protection Practices
- TomTom differentiates products by incorporating privacy protection features, promising deletion of identifiable data within 24 hours after device shutdown.
- The company claims unawareness of user location data, reinforcing consumer privacy assurance.
Trust as Competitive Advantage
- Companies like LEGO and TomTom proactively cultivate customer trust through transparency in data handling.
- Data protection viewed as a competitive advantage rather than a hindrance.
Online Privacy and Trust
- Trust is foundational in digital relationships, relying on privacy management and processes rather than mere compliance.
- David Harvey's concept of "Time-Space Compression" illustrates how technology reduces distances, intensifying the need for trust in online interactions.
Sharing Economy and Trust Mediation
- Platforms like Airbnb and TaskRabbit facilitate trust between users through reviews and verification mechanisms.
- Reputation is central to consumer trust in collaborative consumption models, demonstrating its economic value.
Consumer Expectations and Trust
- Trust is based on exceeding consumer expectations, influenced by website design, experiences, and certifications from independent third parties.
- Companies like COOP prioritize ethical data usage, opting not to exploit geographic data while personalizing customer experiences.
Impact of Data Privacy Revelations in Europe
- Snowden's revelations led to increased distrust towards US-based companies among European consumers.
- European businesses emphasize trust, offering data protection assurances as a unique selling point, distinct from US providers.
European Initiatives for Trust in Cloud Services
- Microsoft collaborates with T-Systems to provide regionally based cloud services under German data protection laws.
- Some companies, like Xapo and Zettabox, relocate to Switzerland to enhance consumer trust by leveraging stringent privacy laws.
Alternative Digital Services
- Qwant, a French search engine, taps into European distrust of US services, offering a child-friendly search option in schools.
- Market positioning focused on providing a privacy-centric alternative to dominant tech giants like Google, aiming for regional trust.
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Description
This quiz explores LEGO's approach to data privacy and parental consent when children log onto their services. It highlights the company's decision to avoid social media integration due to data security concerns and its commitment to responsible data management with subcontractors and partners.
