Lego's Gender-Neutral Toy Initiative

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Questions and Answers

What percentage of boys surveyed expressed fear of being made fun of for playing with toys considered 'girls' toys'?

  • 50%
  • 85%
  • 60%
  • 71% (correct)

What activity were daughters more likely to be encouraged to participate in compared to sons?

  • Sports
  • Baking (correct)
  • STEM activities
  • Video games

Which term best describes the attitudes revealed by the Lego survey regarding play and career aspirations?

  • Inegalitarian (correct)
  • Progressive
  • Equitable
  • Universal

Which is a reason cited for the persistence of gender biases according to Madeline Di Nonno?

<p>Behaviors associated with men are valued more highly in society. (B)</p> Signup and view all the answers

Which of the following was indicated as a challenge in embracing activities traditionally associated with women?

<p>Fear of societal judgment from peers. (C)</p> Signup and view all the answers

What did Geena Davis say about how children are encouraged to play with toys associated with the opposite gender?

<p>Girls are encouraged more than boys to play with 'boys' stuff'. (C)</p> Signup and view all the answers

What type of activities were boys encouraged to engage in more than girls, according to the findings?

<p>Sports and STEM activities (B)</p> Signup and view all the answers

Who is the chief executive of the Geena Davis Institute on Gender in Media?

<p>Madeline Di Nonno (D)</p> Signup and view all the answers

What is the primary concern regarding girls not playing with construction toys such as Lego?

<p>They lack spatial skills necessary for future success. (C)</p> Signup and view all the answers

What initiative did the Geena Davis Institute undertake with Lego?

<p>To address gender bias and harmful stereotypes. (D)</p> Signup and view all the answers

Which product line was mentioned as specifically designed to appeal to both boys and girls?

<p>Lego Dots (B)</p> Signup and view all the answers

What was the outcome of the 2020 Fawcett Society report on children's toys?

<p>Gendered toy marketing was linked to limited perceived career choices. (B)</p> Signup and view all the answers

How has Lego changed its approach to labeling products?

<p>There are no longer any labels for gender on products. (A)</p> Signup and view all the answers

What ideology does the Let Toys Be Toys campaign represent?

<p>Expanding marketing to include both genders in toy advertisements. (C)</p> Signup and view all the answers

What misconception did the Geena Davis Institute find among parents regarding creativity?

<p>Parents perceive men as more creative than women. (D)</p> Signup and view all the answers

What effect is attributed to the segregation of toys by gender according to the report?

<p>It contributes to a mental health crisis among young people. (B)</p> Signup and view all the answers

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Study Notes

Lego's Commitment to Gender-Neutral Toys

  • Lego conducted a global survey of 7,000 parents and children aged 6-14 in seven countries, including China, the UK and the US.
  • The research, commissioned for the UN International Day of the Girl, revealed harmful gender stereotypes still exist.
  • Boys were more likely to fear being ridiculed for playing with toys considered "girls' toys" compared to girls. This fear was also shared by parents.
  • Additionally, parents are more likely to encourage sons in sports and STEM activities, while daughters are encouraged in dance, dressing up, and baking.
  • Lego is working to address these biases by removing gender labeling on its products, consulting with the Geena Davis Institute on Gender in Media, and designing products that appeal to both genders.
  • The company aims to promote nurturing, caring, spatial awareness, creative reasoning, and problem-solving skills for all children.
  • Lego is committed to fostering inclusivity and challenging gender stereotypes in the toy industry.

Impact of Gender Stereotypes

  • The research highlighted the pervasiveness of gender bias across the globe.
  • Parents often rate men as more creative and are more likely to associate scientific and athletic fields with men, reinforcing traditional gender roles.
  • This biased perception limits career choices and contributes to mental health issues for young people.
  • Toys play an important role in developing skills, and limiting children's access to different toys based on gender can hinder their development.

Key Findings

  • Lego's research indicates that despite progress, gender stereotypes are still prevalent in how children are socialized.
  • Boys are more likely to be discouraged from engaging in activities deemed “feminine”, leading to a missed opportunity for developing nurturing and emotional skills.
  • Girls are often limited to activities associated with "femininity," which can restrict their exploration of STEM fields.
  • Parents play a crucial role in promoting gender equality and challenging stereotypes.

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