Podcast
Questions and Answers
What percentage of boys surveyed expressed fear of being made fun of for playing with toys considered 'girls' toys'?
What percentage of boys surveyed expressed fear of being made fun of for playing with toys considered 'girls' toys'?
What activity were daughters more likely to be encouraged to participate in compared to sons?
What activity were daughters more likely to be encouraged to participate in compared to sons?
Which term best describes the attitudes revealed by the Lego survey regarding play and career aspirations?
Which term best describes the attitudes revealed by the Lego survey regarding play and career aspirations?
Which is a reason cited for the persistence of gender biases according to Madeline Di Nonno?
Which is a reason cited for the persistence of gender biases according to Madeline Di Nonno?
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Which of the following was indicated as a challenge in embracing activities traditionally associated with women?
Which of the following was indicated as a challenge in embracing activities traditionally associated with women?
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What did Geena Davis say about how children are encouraged to play with toys associated with the opposite gender?
What did Geena Davis say about how children are encouraged to play with toys associated with the opposite gender?
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What type of activities were boys encouraged to engage in more than girls, according to the findings?
What type of activities were boys encouraged to engage in more than girls, according to the findings?
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Who is the chief executive of the Geena Davis Institute on Gender in Media?
Who is the chief executive of the Geena Davis Institute on Gender in Media?
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What is the primary concern regarding girls not playing with construction toys such as Lego?
What is the primary concern regarding girls not playing with construction toys such as Lego?
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What initiative did the Geena Davis Institute undertake with Lego?
What initiative did the Geena Davis Institute undertake with Lego?
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Which product line was mentioned as specifically designed to appeal to both boys and girls?
Which product line was mentioned as specifically designed to appeal to both boys and girls?
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What was the outcome of the 2020 Fawcett Society report on children's toys?
What was the outcome of the 2020 Fawcett Society report on children's toys?
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How has Lego changed its approach to labeling products?
How has Lego changed its approach to labeling products?
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What ideology does the Let Toys Be Toys campaign represent?
What ideology does the Let Toys Be Toys campaign represent?
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What misconception did the Geena Davis Institute find among parents regarding creativity?
What misconception did the Geena Davis Institute find among parents regarding creativity?
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What effect is attributed to the segregation of toys by gender according to the report?
What effect is attributed to the segregation of toys by gender according to the report?
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Study Notes
Lego's Commitment to Gender-Neutral Toys
- Lego conducted a global survey of 7,000 parents and children aged 6-14 in seven countries, including China, the UK and the US.
- The research, commissioned for the UN International Day of the Girl, revealed harmful gender stereotypes still exist.
- Boys were more likely to fear being ridiculed for playing with toys considered "girls' toys" compared to girls. This fear was also shared by parents.
- Additionally, parents are more likely to encourage sons in sports and STEM activities, while daughters are encouraged in dance, dressing up, and baking.
- Lego is working to address these biases by removing gender labeling on its products, consulting with the Geena Davis Institute on Gender in Media, and designing products that appeal to both genders.
- The company aims to promote nurturing, caring, spatial awareness, creative reasoning, and problem-solving skills for all children.
- Lego is committed to fostering inclusivity and challenging gender stereotypes in the toy industry.
Impact of Gender Stereotypes
- The research highlighted the pervasiveness of gender bias across the globe.
- Parents often rate men as more creative and are more likely to associate scientific and athletic fields with men, reinforcing traditional gender roles.
- This biased perception limits career choices and contributes to mental health issues for young people.
- Toys play an important role in developing skills, and limiting children's access to different toys based on gender can hinder their development.
Key Findings
- Lego's research indicates that despite progress, gender stereotypes are still prevalent in how children are socialized.
- Boys are more likely to be discouraged from engaging in activities deemed “feminine”, leading to a missed opportunity for developing nurturing and emotional skills.
- Girls are often limited to activities associated with "femininity," which can restrict their exploration of STEM fields.
- Parents play a crucial role in promoting gender equality and challenging stereotypes.
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Description
Explore Lego's commitment to creating gender-neutral toys and the findings from their global survey of parents and children. Learn about the persistent gender stereotypes in play and how Lego is working to promote inclusivity in childhood development. Discover the implications of their approach for future toy design.
