38 Questions
What is the term for extending a brand to include other types of products?
Brand stretching
Which term refers to a set of characteristics that consumers connect with a particular brand?
Brand personality
What does the term 'interest' refer to?
Money charged by a bank for lending money
What is the term for buying the same brand regularly?
Loyalty
Which term refers to using Internet history to target customers?
Interactive marketing
What is the term for a recognizable design or official sign on a product?
Logo
What does the term 'overdraft' refer to?
An amount of money that a customer is temporarily allowed to owe to the bank
What does it mean to 'stretch the brand'?
To venture into ultra-luxury products
What is the term for advertising by placing an item in a television programme or film?
Product placement
What does 'waste money' refer to?
Lose money by gambling or bad investment
What does 'PAPERLESS STATEMENT' refer to?
A statement sent via email or accessed online
What is the definition of 'MORTGAGE'?
An agreement to borrow money from a bank to buy a house
What does '50% off.' mean?
Real bargain (something on sale at a lower price than its true value)
What is the definition of 'Gross profit'?
Profit before other things are taken away
What does 'ASSETS' refer to in the context of company finance?
What company owns, such as machinery and vehicles
What is the 'SALARY/WAGE' defined as?
A fixed amount of money agreed every year as pay for an employee
What is the meaning of 'Cost of goods sold' in company finance?
Direct cost of making the goods
What does 'Dividends' represent in company finance?
'Money paid to the shareholders of the company'
What does 'FOR SALE' mean?
Available for purchase at a cheaper price than normal
What does 'BUDGET WENT OVER' mean?
Spent more money than planned
What does 'brand ambassador' refer to?
A person who is paid by a company to wear or use its products and encourage others to do so
What is the definition of 'product placement'?
Advertising by placing an item in a television programme or film
What does 'loyalty' refer to?
Buying the same brand regularly
What does 'consumer engagement' mean?
Consumer interest
What does 'bank lends you money, you borrow money from the bank' explain?
Borrowing money from a bank
What is the meaning of 'overdraft'?
An amount of money that a customer with a bank account is temporarily allowed to owe to the bank
What is the term for extending a brand to include other types of products?
'Brand stretching'
What does 'interest' refer to in the context of banking?
'Money that is charged by a bank for lending money'
What does 'win money' refer to?
'Gaining money on the lottery'
What is the definition of 'Depreciation' in company finance?
Loss in value of machinery, vehicles
What does the term 'Net profit after tax' represent in company finance?
Final amount left after all costs and taxes
What does 'ASSETS' refer to in the context of company finance?
What company owns (long-term – machinery, vehicles...)
What is the meaning of 'Cost of goods sold' in company finance?
Direct cost of making the goods
What is the definition of 'Gross profit' in company finance?
Profit before other things are taken away
What is the term for a fixed payment made by a borrower to a lender on a specified date of each month?
Monthly instalment
What is the definition of 'MORTGAGE'?
An agreement that allows you to borrow money from a bank to buy a house
What does 'PAPERLESS STATEMENT' refer to?
"Statements provided electronically rather than in paper form"
What is the definition of 'SALARY/WAGE'?
"A fixed amount of money agreed every year as pay for an employee"
Test your knowledge of vocabulary related to language proficiency, language learning, and luxury brand management. This quiz covers terms such as 'fluent', 'put off', 'nuances', 'stretching the brand', 'devalue', and more.
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