Language Proficiency and Luxury Brand Management Vocabulary

Brand Extension

• Extending a brand to include other types of products.

Brand Identity

• A set of characteristics that consumers connect with a particular brand.

Interest (Banking)

• The fee charged by a bank for lending money.

Brand Loyalty

• Buying the same brand regularly.

Behavioral Targeting

• Using Internet history to target customers.

Trademark

• A recognizable design or official sign on a product.

Overdraft

• Withdrawing more money from a bank account than is available in the account.

Brand Stretching

• Extending a brand to include other types of products.

Product Placement

• Advertising by placing an item in a television programme or film.

Waste Money

• Spending money on something unnecessary or unwisely

Paperless Statement

• An electronic version of a bank statement.

Mortgage

• A loan that is used to buy a property.

50% Off

• A 50% reduction in the price of a product.

Gross Profit

• Revenue minus the cost of goods sold.

Assets

• Anything owned by a company that has a monetary value.

Salary/Wage

• A fixed amount of money paid to an employee for their work, typically paid monthly or weekly.

Cost of Goods Sold

• The direct costs associated with producing goods for sale.

Dividends

• A portion of a company's profits that are distributed to shareholders.

For Sale

• An item that is being offered for purchase.

Budget Went Over

• Spending more money than was planned.

Brand Ambassador

• A person who represents a brand and promotes it.

Product Placement

• Advertising by placing an item in a television programme or film.

Loyalty (Brand Loyalty)

• Buying the same brand regularly.

Consumer Engagement

• The level of interaction and connection that a consumer has with a brand.

Bank Lends Money, You Borrow Money from the Bank

• A customer borrows money from a bank, and the bank charges the customer interest for the use of the money.
• This is also known as a loan.

Overdraft

• Withdrawing more money from a bank account than is available in the account.

Brand Extension

• Extending a brand to include other types of products.

Interest (Banking)

• The fee charged by a bank for lending money.

Win Money

• To receive money from a lottery or other form of gambling.

Depreciation

• The loss of value of an asset over time.

Net Profit After Tax

• The profit that a company makes, after paying taxes.

Assets

• Anything owned by a company that has a monetary value.

Cost of Goods Sold

• The direct costs associated with producing goods for sale.

Gross Profit

• Revenue minus the cost of goods sold.

Monthly Payment

• A fixed payment made by a borrower to a lender on a specified date of each month.

Mortgage

• A loan that is used to buy a property.

Paperless statement

• An electronic version of a bank statement.

Salary/Wage

• A fixed amount of money paid to an employee for their work, typically paid monthly or weekly.

Test your knowledge of vocabulary related to language proficiency, language learning, and luxury brand management. This quiz covers terms such as 'fluent', 'put off', 'nuances', 'stretching the brand', 'devalue', and more.