Language Proficiency and Luxury Brand Management Vocabulary
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Questions and Answers

What is the term for extending a brand to include other types of products?

  • Brand placement
  • Interactive marketing
  • Brand stretching (correct)
  • Consumer engagement

    • Which term refers to a set of characteristics that consumers connect with a particular brand?

  • Brand personality (correct)
  • Brand image
  • Brand ambassador
  • Brand awareness

    • What does the term 'interest' refer to?

  • Money charged by a bank for lending money (correct)
  • An amount of money that a customer is temporarily allowed to owe to the bank
  • Money earned from a job
  • A set of features and ideas that customers connect with a particular product or brand

    • What is the term for buying the same brand regularly?

    <p>Loyalty</p> Signup and view all the answers

    Which term refers to using Internet history to target customers?

    <p>Interactive marketing</p> Signup and view all the answers

    What is the term for a recognizable design or official sign on a product?

    <p>Logo</p> Signup and view all the answers

    What does the term 'overdraft' refer to?

    <p>An amount of money that a customer is temporarily allowed to owe to the bank</p> Signup and view all the answers

    What does it mean to 'stretch the brand'?

    <p>To venture into ultra-luxury products</p> Signup and view all the answers

    What is the term for advertising by placing an item in a television programme or film?

    <p>Product placement</p> Signup and view all the answers

    What does 'waste money' refer to?

    <p>Lose money by gambling or bad investment</p> Signup and view all the answers

    What does 'PAPERLESS STATEMENT' refer to?

    <p>A statement sent via email or accessed online</p> Signup and view all the answers

    What is the definition of 'MORTGAGE'?

    <p>An agreement to borrow money from a bank to buy a house</p> Signup and view all the answers

    What does '50% off.' mean?

    <p>Real bargain (something on sale at a lower price than its true value)</p> Signup and view all the answers

    What is the definition of 'Gross profit'?

    <p>Profit before other things are taken away</p> Signup and view all the answers

    What does 'ASSETS' refer to in the context of company finance?

    <p>What company owns, such as machinery and vehicles</p> Signup and view all the answers

    What is the 'SALARY/WAGE' defined as?

    <p>A fixed amount of money agreed every year as pay for an employee</p> Signup and view all the answers

    What is the meaning of 'Cost of goods sold' in company finance?

    <p>Direct cost of making the goods</p> Signup and view all the answers

    What does 'Dividends' represent in company finance?

    <p>'Money paid to the shareholders of the company'</p> Signup and view all the answers

    What does 'FOR SALE' mean?

    <p>Available for purchase at a cheaper price than normal</p> Signup and view all the answers

    What does 'BUDGET WENT OVER' mean?

    <p>Spent more money than planned</p> Signup and view all the answers

    What does 'brand ambassador' refer to?

    <p>A person who is paid by a company to wear or use its products and encourage others to do so</p> Signup and view all the answers

    What is the definition of 'product placement'?

    <p>Advertising by placing an item in a television programme or film</p> Signup and view all the answers

    What does 'loyalty' refer to?

    <p>Buying the same brand regularly</p> Signup and view all the answers

    What does 'consumer engagement' mean?

    <p>Consumer interest</p> Signup and view all the answers

    What does 'bank lends you money, you borrow money from the bank' explain?

    <p>Borrowing money from a bank</p> Signup and view all the answers

    What is the meaning of 'overdraft'?

    <p>An amount of money that a customer with a bank account is temporarily allowed to owe to the bank</p> Signup and view all the answers

    What is the term for extending a brand to include other types of products?

    <p>'Brand stretching'</p> Signup and view all the answers

    What does 'interest' refer to in the context of banking?

    <p>'Money that is charged by a bank for lending money'</p> Signup and view all the answers

    What does 'win money' refer to?

    <p>'Gaining money on the lottery'</p> Signup and view all the answers

    What is the definition of 'Depreciation' in company finance?

    <p>Loss in value of machinery, vehicles</p> Signup and view all the answers

    What does the term 'Net profit after tax' represent in company finance?

    <p>Final amount left after all costs and taxes</p> Signup and view all the answers

    What does 'ASSETS' refer to in the context of company finance?

    <p>What company owns (long-term – machinery, vehicles...)</p> Signup and view all the answers

    What is the meaning of 'Cost of goods sold' in company finance?

    <p>Direct cost of making the goods</p> Signup and view all the answers

    What is the definition of 'Gross profit' in company finance?

    <p>Profit before other things are taken away</p> Signup and view all the answers

    What is the term for a fixed payment made by a borrower to a lender on a specified date of each month?

    <p>Monthly instalment</p> Signup and view all the answers

    What is the definition of 'MORTGAGE'?

    <p>An agreement that allows you to borrow money from a bank to buy a house</p> Signup and view all the answers

    What does 'PAPERLESS STATEMENT' refer to?

    <p>&quot;Statements provided electronically rather than in paper form&quot;</p> Signup and view all the answers

    What is the definition of 'SALARY/WAGE'?

    <p>&quot;A fixed amount of money agreed every year as pay for an employee&quot;</p> Signup and view all the answers

    Study Notes

    Brand Extension

    • Extending a brand to include other types of products.

    Brand Identity

    • A set of characteristics that consumers connect with a particular brand.

    Interest (Banking)

    • The fee charged by a bank for lending money.

    Brand Loyalty

    • Buying the same brand regularly.

    Behavioral Targeting

    • Using Internet history to target customers.

    Trademark

    • A recognizable design or official sign on a product.

    Overdraft

    • Withdrawing more money from a bank account than is available in the account.

    Brand Stretching

    • Extending a brand to include other types of products.

    Product Placement

    • Advertising by placing an item in a television programme or film.

    Waste Money

    • Spending money on something unnecessary or unwisely

    Paperless Statement

    • An electronic version of a bank statement.

    Mortgage

    • A loan that is used to buy a property.

    50% Off

    • A 50% reduction in the price of a product.

    Gross Profit

    • Revenue minus the cost of goods sold.

    Assets

    • Anything owned by a company that has a monetary value.

    Salary/Wage

    • A fixed amount of money paid to an employee for their work, typically paid monthly or weekly.

    Cost of Goods Sold

    • The direct costs associated with producing goods for sale.

    Dividends

    • A portion of a company's profits that are distributed to shareholders.

    For Sale

    • An item that is being offered for purchase.

    Budget Went Over

    • Spending more money than was planned.

    Brand Ambassador

    • A person who represents a brand and promotes it.

    Product Placement

    • Advertising by placing an item in a television programme or film.

    Loyalty (Brand Loyalty)

    • Buying the same brand regularly.

    Consumer Engagement

    • The level of interaction and connection that a consumer has with a brand.

    Bank Lends Money, You Borrow Money from the Bank

    • A customer borrows money from a bank, and the bank charges the customer interest for the use of the money.
    • This is also known as a loan.

    Overdraft

    • Withdrawing more money from a bank account than is available in the account.

    Brand Extension

    • Extending a brand to include other types of products.

    Interest (Banking)

    • The fee charged by a bank for lending money.

    Win Money

    • To receive money from a lottery or other form of gambling.

    Depreciation

    • The loss of value of an asset over time.

    Net Profit After Tax

    • The profit that a company makes, after paying taxes.

    Assets

    • Anything owned by a company that has a monetary value.

    Cost of Goods Sold

    • The direct costs associated with producing goods for sale.

    Gross Profit

    • Revenue minus the cost of goods sold.

    Monthly Payment

    • A fixed payment made by a borrower to a lender on a specified date of each month.

    Mortgage

    • A loan that is used to buy a property.

    Paperless statement

    • An electronic version of a bank statement.

    Salary/Wage

    • A fixed amount of money paid to an employee for their work, typically paid monthly or weekly.

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    Description

    Test your knowledge of vocabulary related to language proficiency, language learning, and luxury brand management. This quiz covers terms such as 'fluent', 'put off', 'nuances', 'stretching the brand', 'devalue', and more.

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