Podcast
Questions and Answers
What aspect does Module 1 primarily focus on regarding language and media?
What aspect does Module 1 primarily focus on regarding language and media?
- The evolution of grammar in social media
- The basic concepts related to language and media (correct)
- The historical development of communication tools
- The psychological impact of media on language use
Which of the following objectives is NOT part of what students are expected to achieve by the end of Module 1?
Which of the following objectives is NOT part of what students are expected to achieve by the end of Module 1?
- Understand the interplay between language and media
- Recognize the concepts surrounding language and media
- Discuss the economic impact of media (correct)
- Explain the misuse of language and media in modern contexts
How does understanding language and media require engagement with societal ideas?
How does understanding language and media require engagement with societal ideas?
- By isolating language from visual communication
- By combining personal knowledge with current societal ideas (correct)
- By adhering strictly to traditional definitions of language
- By using technology to enhance message delivery
In the context of Module 1, how is language described?
In the context of Module 1, how is language described?
Which of the following best describes the term 'mediated discourse' as discussed in the module?
Which of the following best describes the term 'mediated discourse' as discussed in the module?
What future aspect of language and media is mentioned in the module?
What future aspect of language and media is mentioned in the module?
Which type of media is explicitly referenced as a focus within Module 1?
Which type of media is explicitly referenced as a focus within Module 1?
What is suggested about preconceived notions of language and media?
What is suggested about preconceived notions of language and media?
What does semiotics primarily study?
What does semiotics primarily study?
Which of the following exemplifies multimodal texts?
Which of the following exemplifies multimodal texts?
How do the material features of media influence social interactions?
How do the material features of media influence social interactions?
What is the key difference in viewing photos between a physical album and Instagram?
What is the key difference in viewing photos between a physical album and Instagram?
Which sensory mode is NOT mentioned as a method of transmitting semiotic modes?
Which sensory mode is NOT mentioned as a method of transmitting semiotic modes?
What is a significant impact of the medium through which communication occurs?
What is a significant impact of the medium through which communication occurs?
In what ways can media materiality affect communication participation?
In what ways can media materiality affect communication participation?
Which of the following is NOT a semiotic mode?
Which of the following is NOT a semiotic mode?
What does remediation refer to in the context of media?
What does remediation refer to in the context of media?
Which of the following statements best defines immediacy in media?
Which of the following statements best defines immediacy in media?
What characterizes hypermediacy?
What characterizes hypermediacy?
How do photographs compare to paintings in terms of immediacy?
How do photographs compare to paintings in terms of immediacy?
What is an example of remediation in contemporary media?
What is an example of remediation in contemporary media?
Which media form is said to provide the highest level of immediacy?
Which media form is said to provide the highest level of immediacy?
What does the term 'space-biased' media refer to?
What does the term 'space-biased' media refer to?
In terms of the evolution of media, which of these statements is true?
In terms of the evolution of media, which of these statements is true?
What does decontextualization in global visual language imply about represented participants?
What does decontextualization in global visual language imply about represented participants?
Which characteristic of future modes relates to advances in mobile technology?
Which characteristic of future modes relates to advances in mobile technology?
How is the characteristic of 'meaning potential' defined in the context of global visual language?
How is the characteristic of 'meaning potential' defined in the context of global visual language?
What role does olfaction play according to recent attention in media and academia?
What role does olfaction play according to recent attention in media and academia?
Which of the following best describes the concept of timelessness in global visual language?
Which of the following best describes the concept of timelessness in global visual language?
What is the main function of tactile sensation in the context of future modes?
What is the main function of tactile sensation in the context of future modes?
Why are attributes described as unspecific in global visual language?
Why are attributes described as unspecific in global visual language?
What does the increase of haptic devices suggest about communication in future modes?
What does the increase of haptic devices suggest about communication in future modes?
What is the main distinction between how written language and images operate in terms of viewer engagement?
What is the main distinction between how written language and images operate in terms of viewer engagement?
Which of the following accurately describes the function of media based on the provided examples?
Which of the following accurately describes the function of media based on the provided examples?
What psychological effect does the entertainment function of media serve according to the discussion?
What psychological effect does the entertainment function of media serve according to the discussion?
How does the tailor’s apprentice scenario illustrate varying identities in social contexts?
How does the tailor’s apprentice scenario illustrate varying identities in social contexts?
What limitation does the medium of radio possess compared to other media forms?
What limitation does the medium of radio possess compared to other media forms?
Which of the following best represents the concept of mode in media?
Which of the following best represents the concept of mode in media?
What does the concept of intersemiotic relations reflect in the context of media?
What does the concept of intersemiotic relations reflect in the context of media?
Which characteristic of images is described in contrast to written texts?
Which characteristic of images is described in contrast to written texts?
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Study Notes
Module Overview
- Module 1 covers fundamental concepts of language and media, including communication forms like newspapers, films, television, and social media.
- Encourages reevaluation of preconceived notions regarding 'language' and 'media'.
- Highlights the interplay between language, visual communication, and societal expectations.
Objectives
- Understand the connection between language and media, and their mutual influence.
- Familiarize with concepts relevant to language and media.
- Explain current uses and misuses of language and media.
- Discuss pressing issues surrounding language and media.
Lesson 1 - Language and Mediation
- Language is a communal phenomenon that adapts to various media forms.
- Print and broadcast media (e.g., telegraph, radio) are space-biased for long-distance communication.
- Remediation refers to new media absorbing and transforming older media, not simply replacing them.
- Example of remediation: Portrait photography and selfie conventions derive from painting traditions.
Immediacy and Hypermediacy
- Immediacy leads to immersive media experiences where users may forget the mediation process.
- Hierarchy of immediacy:
- Paintings → Drawings
- Photos → Paintings
- Cinema → Photos
- Video games → Movies
- Hypermediacy highlights media self-awareness, often referencing older media forms.
- Example: Computer interfaces mimic physical office media layouts like files and folders.
Social Engagement and Media Functions
- Engagement with media varies, influencing personal perspectives.
- Some functions of media include information dissemination, education, persuasion, and entertainment, with entertainment often considered most significant for stress relief.
Lesson 3 - Media, Modes, and Materialities
- Mode indicates organized resources for communication, varying by media type.
- Example: Radio uses spoken language modes; photography utilizes visual modes.
- Texts operate linearly (writing/speech) while images allow free viewer engagement and spatial exploration.
Semiotics and Meaning
- Semiotics studies signs and how representation generates meaning.
- Multimodal texts blend language, images, sound, and more for richer communication.
- The materiality of media impacts social interactions and communication experiences.
Media Materialities
- The functionality of media determines how and when communications can be made.
- Physical characteristics shape audience participation (one-to-one, one-to-many).
- Different media afford varying message conveyance possibilities.
Lesson 4 - Global Modes and Future Modes
- Global visual language includes characteristics like decontextualization (generic representation) and timelessness (stable vocabulary).
- Future modes emphasize tactile sensations through haptic communication (touch) enabled by touchscreen technologies.
- The sense of smell is increasingly recognized in media, linking olfactory experiences with immersive interactions.
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