Kriya Finance Demand Generation Strategy

Objectives and Ideal Customer Profile (ICP)

• Objective: Implement a scalable, personalized demand generation strategy for Kriya Finance
• Goals: Maximize new prospects and improve lead quality
• Hook: "Transform financial challenges into streamlined solutions with Kriya's innovative BNPL options"
• Ideal Customer Profile (ICP):
  • Industry: Fintech, SaaS, E-commerce
  • Company size: $10M - $500M in revenue, 50-5000 employees
  • Geography: North America, Europe, Asia, Latin America
• Buying Personas:
  • CFOs: Cost savings, ROI
  • CTOs: Integration, innovation
  • Heads of Operations: Efficiency
  • Procurement Managers: Reliability, cost-effectiveness

Unique Selling Propositions (USPs) and Messaging

• USPs:
  • Cost Efficiency: Lower transaction fees by up to 30%
  • Integration: Quick, seamless integration
  • Scalability: Grows with your business
  • Security: Robust data protection
  • BNPL: Flexible payment options to enhance customer experience and increase sales
• ICP Messaging:
  • CFOs: "Cut costs and boost sales with Kriya’s BNPL"
  • CTOs: "Enhance your tech stack with seamless integration"
  • Heads of Operations: "Streamline processes and improve efficiency"
  • Procurement Managers: "Reliable, cost-effective financial solutions"

Prospecting Channels and Scalability

• Prospecting Channels:
  • Email Campaigns: Personalized, segmented emails with BNPL success stories
  • Cold Calls: Scripts focusing on immediate benefits and BNPL
  • LinkedIn Outreach: Personalized messages to decision-makers, sharing relevant content
  • Webinars and Events: Host webinars and sponsor industry conferences to showcase BNPL benefits
• Scalability:
  • Content Marketing: Develop blog posts, whitepapers, and case studies addressing specific pain points and highlighting BNPL benefits
  • Social Media Engagement: Leverage platforms to share customer testimonials, infographics on BNPL advantages, and engage with industry-related discussions
  • Referral Programs: Launch a referral program incentivizing current clients and partners to refer potential leads
  • Account-Based Marketing (ABM): Customize messaging and campaigns for high-value target accounts

Client Cold Pitch Example and Qualifying Questions

• Client Cold Pitch Example:
  • Introduction
  • Value Proposition
  • Context
  • Questions to Follow
• Qualifying Questions:
  • Current Management
  • Project Volume
  • Coordination
  • System Gaps
  • Integration Needs

Execution Strategy and Optimization

• Execution Strategy:
  • Planning Phase: Market Research, A/B Testing, Persona Development, and KPIs
  • Implementation Phase: Email Campaigns, Cold Calls, LinkedIn Outreach, and Webinars and Events
  • Optimization Phase: Weekly Review Meetings, Content Creation, and Feedback Loop
• Optimization:
  • Weekly Review Meetings
  • Content Creation
  • Feedback Loop

KPIs and Next Steps

• KPIs:
  • Lead Volume
  • Conversion Rate
  • Engagement Rate
  • Call Outcomes
• Next Steps:
  • Approve strategy
  • Initiate pilot campaigns
  • Call to Action: Approve the proposed strategy and kick-off the project

Learn how to implement a scalable, personalized demand generation strategy for Kriya Finance, with a focus on maximizing new prospects and improving lead quality.