Journalism in Society - Key Concepts
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Questions and Answers

How does print media create a deeper connection with consumers?

  • By being interactive and engaging.
  • Through frequent updates and modifications.
  • Through its tangible nature. (correct)
  • By incorporating dynamic visuals.
  • What negative impact has print media been accused of perpetuating?

  • Promoting hyper-realistic portrayals of life.
  • Stereotyping the perfect body image. (correct)
  • Supporting extreme political views.
  • Encouraging unhealthy lifestyles.
  • How does broadcast media differ from print media?

  • It focuses solely on news and advertisements.
  • It only provides audio content.
  • It is more accessible and timely. (correct)
  • It has a narrower audience reach.
  • What historical example illustrates the temporal bias of print media?

    <p>The 'We Want You' recruitment posters during the World Wars. (A)</p> Signup and view all the answers

    Which of the following is a common criticism related to environment sustainability in print media?

    <p>It contributes to deforestation and pollution. (C)</p> Signup and view all the answers

    What role do headlines play in print media?

    <p>They influence reader engagement and public opinion. (B)</p> Signup and view all the answers

    What does journalistic independence primarily require from journalists?

    <p>Separation of personal beliefs from their reporting (B)</p> Signup and view all the answers

    How is journalistic independence different from neutrality?

    <p>Independence always follows the facts regardless of assumptions (C)</p> Signup and view all the answers

    What is one major challenge print media faces in today's digital age?

    <p>Accessibility and timeliness compared to digital media. (A)</p> Signup and view all the answers

    What can be a consequence of the thin body image portrayal in print media on younger generations?

    <p>Severe health complications. (D)</p> Signup and view all the answers

    What is one role of journalism in society as mentioned in the content?

    <p>Serving as a watchdog over those in power (D)</p> Signup and view all the answers

    What is expected of journalism in terms of storytelling?

    <p>It should tell a compelling narrative while engaging the audience (D)</p> Signup and view all the answers

    Which statement reflects the purpose of journalism in public discourse?

    <p>It allows diverse opinions to be shared openly (A)</p> Signup and view all the answers

    What is a misconception about journalistic independence?

    <p>It equates to both-sidesism (B)</p> Signup and view all the answers

    Why do news providers receive special privileges in democratic societies?

    <p>To act as common carriers for public discussion (B)</p> Signup and view all the answers

    What is one aspect that journalists should deviate from while investigating?

    <p>Prior beliefs and biases (B)</p> Signup and view all the answers

    What aspect of broadcast media allows it to engage both hearing and sight?

    <p>Multi-sensory experience (A)</p> Signup and view all the answers

    Which characteristic of broadcast media creates a shared experience for viewers?

    <p>Live broadcasting (C)</p> Signup and view all the answers

    How does scheduled programming contribute to the success of broadcasting channels?

    <p>It establishes routine and viewer loyalty (B)</p> Signup and view all the answers

    What does mass accessibility in broadcast media refer to?

    <p>The capability of reaching different audiences simultaneously (B)</p> Signup and view all the answers

    Which of the following is an example of mass accessibility in broadcast media?

    <p>A live news broadcast accessible to anyone with a TV or internet (A)</p> Signup and view all the answers

    What effect does live broadcasting have on the audience?

    <p>It ignites spontaneity and excitement (A)</p> Signup and view all the answers

    Which characteristic of broadcast media allows it to provide a structured viewing experience for the audience?

    <p>Scheduled programming (D)</p> Signup and view all the answers

    What is a potential drawback of mass accessibility in broadcast media?

    <p>It may dilute the quality of content (B)</p> Signup and view all the answers

    What aspect of digital content creation is emphasized as crucial for reaching a diverse audience?

    <p>Accessibility across platforms (D)</p> Signup and view all the answers

    What is the significance of color palettes in digital content creation?

    <p>They hold cultural and symbolic meanings. (B)</p> Signup and view all the answers

    Which platform is NOT considered a form of Internet media?

    <p>Television (B)</p> Signup and view all the answers

    What interactive feature allows audiences to engage in real-time with digital content?

    <p>Commenting and sharing (D)</p> Signup and view all the answers

    Which of the following is an example of audio recording?

    <p>Podcasts (B)</p> Signup and view all the answers

    Which statement best reflects the role of streaming platforms in media promotion?

    <p>They help promote initiatives using popular content. (C)</p> Signup and view all the answers

    What type of media includes traditional broadcasting channels like CNN and ABS-CBN?

    <p>Television and radio (D)</p> Signup and view all the answers

    In creating content for a global audience, why is understanding cultural color connotations important?

    <p>Misinterpretation can lead to negative perceptions. (C)</p> Signup and view all the answers

    What characteristic of new media indicates that it can be accessed on a variety of devices and platforms?

    <p>Accessible (D)</p> Signup and view all the answers

    Which characteristic of new media emphasizes the interaction between users and content?

    <p>Interactive (C)</p> Signup and view all the answers

    How does new media facilitate a personalized experience for users?

    <p>By tailoring content to individual preferences (C)</p> Signup and view all the answers

    What does the characteristic 'Ubiquitous' suggest about new media?

    <p>It is integrated into everyday life and environments (C)</p> Signup and view all the answers

    What aspect of new media does the term 'Immersive' refer to?

    <p>The creation of enhanced and multi-sensory experiences (C)</p> Signup and view all the answers

    What does 'Cost Effective' in new media imply?

    <p>It allows for lower production and distribution costs (A)</p> Signup and view all the answers

    What does the characteristic 'Virtual' indicate about new media?

    <p>It provides users with a different rendition of reality (B)</p> Signup and view all the answers

    The 'Digital' characteristic of new media refers to what?

    <p>Data being converted and transmitted in binary code (B)</p> Signup and view all the answers

    What positive implication of broadcast media involves establishing an emotional interconnection with the audience?

    <p>Impactful storytelling (B)</p> Signup and view all the answers

    How does broadcast media enhance its credibility according to the mentioned characteristics?

    <p>Through its real-time updates (C)</p> Signup and view all the answers

    Which of the following is NOT a role of broadcast media in education?

    <p>Providing immediate access to formal education (D)</p> Signup and view all the answers

    What is a key advantage of broadcast media for businesses aiming to improve brand presence?

    <p>Increased brand recognition (A)</p> Signup and view all the answers

    What advantage does broadcast media provide to consumers regarding economic decisions?

    <p>Fostering informed public (B)</p> Signup and view all the answers

    Which characteristic of broadcast media helps create a sense of urgency and relevance for audiences?

    <p>Real-time updates (B)</p> Signup and view all the answers

    What is a common way brands leverage broadcast media for visibility?

    <p>Using targeted advertisements and commercials (A)</p> Signup and view all the answers

    What is an economical benefit of broadcast media for consumers?

    <p>Generating significant advertising revenue for companies (A)</p> Signup and view all the answers

    Flashcards

    Journalistic Independence

    Journalists separating their personal beliefs from topics, avoiding bias and prior beliefs to form objective stances.

    Independence vs Neutrality

    Journalistic independence is different from neutrality. It involves seeking the truth, even if it contradicts prior assumptions, while neutrality doesn't imply truth-seeking but rather presenting different sides.

    Journalism's Role as Monitor

    Journalism acts as a watchdog for those powerful people or institutions that impact citizens.

    Journalism's Role in Public Discourse

    News media provides a platform for public discussion, promoting freedoms, and allowing varied voices to be heard.

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    Journalism's Purpose

    Journalism is storytelling with a purpose. It needs to be compelling, engaging, and utilize a powerful headline and hook to attract and keep the interest of readers.

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    Maintaining Integrity

    Journalism should preserve its integrity while telling a story. It should not sacrifice truth for narrative engagement.

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    Storytelling in Journalism

    Informative journalism should tell a compelling narrative and include all relevant information, not just presenting facts.

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    Engaging Audience

    Journalistic storytelling should not only inform but also keep readers engaged to attract and maintain audience attention.

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    Broadcast Media

    A broad category of communication methods, including television, radio, and newspapers, using media and press.

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    Multi-sensory Experience

    Broadcast media uses both sounds and visuals to increase audience engagement.

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    Live Broadcasting

    Real-time broadcast of events, news, or shows, creating a shared experience.

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    Scheduled Programming

    Broadcast media follows a schedule to assign programs to specific time slots.

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    Mass Accessibility

    Broadcast media can reach large audiences simultaneously.

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    Audience Predictability

    Regular schedules that enable viewers to anticipate and follow their favorite shows.

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    Viewer Loyalty

    Regular schedules build audience habits, promoting consistent viewing of broadcast media.

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    Shared Experience

    Live broadcasts create a connected experience as the audience watches the event together.

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    Broadcast Media Definition

    Transmission of audio and video content (shows, news, ads) via TV, radio, and online platforms.

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    Print Media Engagement

    Tangible print media creates stronger connections and reading experiences for viewers.

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    Print Media Influence

    Headlines and content in print media can shape reader opinions and engagement, possibly affecting political/social views.

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    Negative Body Image (Print Media)

    Print media has been criticized for promoting unrealistic body image standards, leading to negative health consequences for some.

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    Print Media Accessibility

    Print media is less accessible and timely compared to digital media.

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    Print Media & Temporal Bias

    Print media can be manipulated to promote specific narratives, especially in historical context (e.g., wartime propaganda).

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    Environmental Impact (Print Media)

    Print media production uses significant resources, harming the environment through deforestation and pollution.

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    Print Media vs. Technology

    Print media lacks the instant accessibility of digital media. It typically focuses on vivid descriptions, as opposed to visual aids.

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    Digital Age Media Reach

    Digital platforms allow media to reach wider audiences (across demographics and locations) simultaneously.

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    Visual Impact in Media

    Media content use visuals (images and color) to attract its audience and add impact based on culture.

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    Media Interactivity

    Online media often gives audiences real-time interaction through commenting and sharing.

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    Television Media Examples

    Examples include networks like CNN, ABS-CBN, and GMA Network.

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    Newspaper Media Examples

    Examples include publications like The Manila Times, Inquirer, and Manila Bulletin.

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    Internet Media Examples

    Internet media includes websites, social media, and blogs.

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    Audio Recording Media Examples

    Audio recordings include podcasts, music, and audiobooks.

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    Video Recording Media Examples

    Video recordings include online streaming, movies, and TV shows.

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    Digital

    Information stored and transmitted using binary code (1s and 0s).

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    Interactive

    Users can actively engage with content, sharing comments, likes, and uploads.

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    Immersive

    Using technology to create engaging multi-sensory experiences, pulling users into the content.

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    Ubiquitous

    Present everywhere, interwoven into our daily lives and surroundings.

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    Virtual

    A different representation of reality, allowing users to create online personas.

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    Personalized

    Content tailored to individual preferences, needs, and interests.

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    Accessible

    Easily available on various devices and platforms.

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    Cost Effective

    Lower production and distribution costs compared to traditional media.

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    Personalized broadcast content

    Brands using AI to tailor broadcast media to specific audiences.

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    Emotional connection (broadcast)

    Broadcast media (visual and audio) can create an emotional relationship with the audience.

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    Real-time updates (broadcast)

    Broadcast media's ability to deliver immediate information.

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    Broadcast media's credibility

    The trustworthiness given, in part, by real-time information.

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    Educational value (broadcast)

    Broadcast media's role in providing educational shows and documentaries.

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    Brand visibility (broadcast)

    Broadcast media's strength in raising a company's profile.

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    Economic benefit (broadcast)

    Broadcast media can provide consumers with information and generate revenue for companies.

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    Accessibility (broadcast)

    Ease of access to broadcast content through devices like TVs and smartphones.

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    Study Notes

    Journalism in Society

    • Journalism is the activity of gathering, assessing, creating, and presenting news and information
    • Journalism is both the process and the product of gathering, assessing, creating, and presenting news and information
    • Key elements of journalism include its obligation to the truth, loyalty to citizens, and maintaining strict discipline of verification
    • Journalism strives to serve as an independent monitor of power

    Media Types

    • Print Media:
      • Definition: A means of communication using printed material
      • Key Characteristics: Tangible, informative, long shelf-life, and organized
      • Impact on Society: Reliable, democratization of knowledge, and social reorganization
    • Broadcast Media:
      • Definition: Transmission of audio-visual content via TV and radio
      • Key Characteristics: Multi-sensory, live broadcasting, mass accessibility, visual impact, and interactivity
      • Impact on Society: Impactful storytelling, real-time updates, and educational value
    • New Media:
      • Definition: Combination of visual and auditory elements using digital technologies
      • Key Characteristics: Digital, interactive, immersive, ubiquitous, virtual, personalized, accessible, and cost-effective
      • Impact on Society: Social media, websites and applications, virtual reality and augmented reality, and e-books

    Codes and Conventions in Media

    • Codes: Technical, symbolic, and written tools used to create meaning in media
    • Conventions: Generally accepted ways of constructing form and meaning in media

    The Role of Producers and Stakeholders

    • Producers: Individuals or organizations responsible for creating and developing media content, overseeing production, decisions, budget, and creative direction.
    • Stakeholders: Individuals/groups with an interest in the media; include advertisers, sponsors, audiences and regulatory bodies
    • Understanding Target Audiences:
      • Demographics: Identifying the audience based on age, gender, income, education
      • Psychographics: Understanding audience interests, values, attitudes and lifestyles

    Techniques for Tailoring Messages

    • Language & Tone: Choosing words and tone to effectively reach the intended audience.
    • Visual Elements: Using colors, images, and design (graphics) to appeal to audience preferences.
    • Cultural References: Incorporating elements that resonate with the audience's background for stronger connection.

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    Description

    Explore the fundamental principles of journalism, including the journalist's role in society and the various media types. This quiz will cover print and broadcast media, their characteristics, and their impact on society. Test your understanding of how journalism serves as a watchdog for democracy and information dissemination.

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