Journalism in Society - Key Concepts

Journalists separating their personal beliefs from topics, avoiding bias and prior beliefs to form objective stances.

Journalistic independence is different from neutrality. It involves seeking the truth, even if it contradicts prior assumptions, while neutrality doesn't imply truth-seeking but rather presenting different sides.

Journalism acts as a watchdog for those powerful people or institutions that impact citizens.

News media provides a platform for public discussion, promoting freedoms, and allowing varied voices to be heard.

Journalism is storytelling with a purpose. It needs to be compelling, engaging, and utilize a powerful headline and hook to attract and keep the interest of readers.

Journalism should preserve its integrity while telling a story. It should not sacrifice truth for narrative engagement.

Informative journalism should tell a compelling narrative and include all relevant information, not just presenting facts.

Journalistic storytelling should not only inform but also keep readers engaged to attract and maintain audience attention.

A broad category of communication methods, including television, radio, and newspapers, using media and press.

Broadcast media uses both sounds and visuals to increase audience engagement.

Real-time broadcast of events, news, or shows, creating a shared experience.

Broadcast media follows a schedule to assign programs to specific time slots.

Broadcast media can reach large audiences simultaneously.

Regular schedules that enable viewers to anticipate and follow their favorite shows.

Regular schedules build audience habits, promoting consistent viewing of broadcast media.

Live broadcasts create a connected experience as the audience watches the event together.

Transmission of audio and video content (shows, news, ads) via TV, radio, and online platforms.

Tangible print media creates stronger connections and reading experiences for viewers.

Headlines and content in print media can shape reader opinions and engagement, possibly affecting political/social views.

Print media has been criticized for promoting unrealistic body image standards, leading to negative health consequences for some.

Print media is less accessible and timely compared to digital media.

Print media can be manipulated to promote specific narratives, especially in historical context (e.g., wartime propaganda).

Print media production uses significant resources, harming the environment through deforestation and pollution.

Print media lacks the instant accessibility of digital media. It typically focuses on vivid descriptions, as opposed to visual aids.

Digital platforms allow media to reach wider audiences (across demographics and locations) simultaneously.

Media content use visuals (images and color) to attract its audience and add impact based on culture.

Online media often gives audiences real-time interaction through commenting and sharing.

Examples include networks like CNN, ABS-CBN, and GMA Network.

Examples include publications like The Manila Times, Inquirer, and Manila Bulletin.

Internet media includes websites, social media, and blogs.

Audio recordings include podcasts, music, and audiobooks.

Video recordings include online streaming, movies, and TV shows.

Information stored and transmitted using binary code (1s and 0s).

Users can actively engage with content, sharing comments, likes, and uploads.

Using technology to create engaging multi-sensory experiences, pulling users into the content.

Present everywhere, interwoven into our daily lives and surroundings.

A different representation of reality, allowing users to create online personas.

Content tailored to individual preferences, needs, and interests.

Easily available on various devices and platforms.

Lower production and distribution costs compared to traditional media.

Brands using AI to tailor broadcast media to specific audiences.

Broadcast media (visual and audio) can create an emotional relationship with the audience.

Broadcast media's ability to deliver immediate information.

The trustworthiness given, in part, by real-time information.

Broadcast media's role in providing educational shows and documentaries.

Broadcast media's strength in raising a company's profile.

Broadcast media can provide consumers with information and generate revenue for companies.

Ease of access to broadcast content through devices like TVs and smartphones.