Journalism and Social Media Quiz
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Questions and Answers

What is a major concern regarding the adoption of AI technology in workplace settings?

  • Training employees
  • Speed of access
  • Cost of implementation
  • Trustworthiness and privacy (correct)

People trained to use AI technology will automatically develop the habit of using it.

False (B)

What paradigm shift has occurred in communication due to AI?

From 'people communicating with one another' to 'people exchanging messages'.

AI is perceived as __________ partners that are different from humans in communication.

<p>communicative</p> Signup and view all the answers

Match the following aspects of AI and cloud computing with their characteristics:

<p>AI in content production = Automation of messages AI's impact on advertising = Data-driven communications Cloud computing = Hosted services on the internet Consumer trust in AI = Concerns about privacy and control</p> Signup and view all the answers

What percentage of cable systems had the highest adoption rate of AI technology among news media organizations?

<p>44% (B)</p> Signup and view all the answers

AI technology is considered to have the same capacity for ethical decision-making as humans.

<p>False (B)</p> Signup and view all the answers

What is one reason users prefer AI technology for content production?

<p>Cost-efficiency</p> Signup and view all the answers

The adoption rate of AI technology among __________ networks is 25%.

<p>broadcast</p> Signup and view all the answers

Match the following AI applications with their benefits:

<p>Content recommendations = 59% Workflow automation = 39% Commercial optimization targeting = 39% Dynamic pricing = 39%</p> Signup and view all the answers

What percentage of users in Europe believe that AI could improve decision-making?

<p>62% (D)</p> Signup and view all the answers

Social media users primarily use platforms for communicating with friends and family.

<p>False (B)</p> Signup and view all the answers

What is a significant challenge regarding AI's role in news reporting?

<p>Lack of accountability</p> Signup and view all the answers

What percentage of AI usage in media institutions is dedicated to content recommendations?

<p>59% (C)</p> Signup and view all the answers

AI technologies in media do not rely on human-generated data.

<p>False (B)</p> Signup and view all the answers

Name one benefit of AI in the news media.

<p>Enhances industry value</p> Signup and view all the answers

The rate of AI's acceptability and use largely depends on its ___, perceived ease, usefulness, performance, and internal support.

<p>compatibility</p> Signup and view all the answers

Match the following AI applications with their descriptions:

<p>Content recommendations = Personalizes user experience Workflow automation = Streamlines processes Commercial optimization = Targets advertisements effectively Intelligent agents = Assists reporters in finding stories</p> Signup and view all the answers

How do social media platforms use AI technologies?

<p>To enhance user engagement and personalize experiences (A)</p> Signup and view all the answers

AI has no impact on advertising within media institutions.

<p>False (B)</p> Signup and view all the answers

What must media companies do to meet consumer needs based on data?

<p>Acquire insights from large data sets</p> Signup and view all the answers

Flashcards

AI as a new media

AI is changing how people interact with digital media and how media organizations operate.

AI adoption in news media

News organizations are increasingly using AI for tasks like finding stories and recommending content, but adoption varies.

AI's commercial impact

AI is showing significant improvements in business areas like decision-making and productivity.

AI's data-processing role

AI excels in tasks that involve classifying data and extracting information, from speech to text analysis.

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AI's cost-effectiveness

AI is often more cost-effective for companies than traditional solutions due to reduced maintenance costs.

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AI's lack of verification

AI lacks the ability to critically evaluate or verify information, unlike humans.

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AI accountability

Determining responsibility for content produced by AI systems remains a challenge.

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AI decision-making limitations

AI systems lack human-like decision-making capabilities, including ethical considerations.

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AI's Trust Problem

People are hesitant about using AI technology, particularly due to concerns about reduced human control and the trustworthiness of insights generated by AI.

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Privacy Concerns with AI

Using AI involves collecting and analyzing personal data, raising concerns about potential misuse and breaches of sensitive information.

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AI's Impact on Communication

AI shifts communication from traditional human interaction to an automated exchange of messages, creating a new paradigm in how we communicate.

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Cloud Computing: A New Paradigm

Cloud computing allows access to shared, on-demand computing resources like processing, memory, and storage, transforming how we access information.

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Benefits of Cloud Computing

Cloud computing offers advantages like cost-effectiveness, ease of use, and increased collaboration opportunities.

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AI in news production

AI technologies are used by news organizations to automate tasks like content recommendation, workflow, and ad targeting.

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AI's role in news writing

Although AI can generate news stories, it still relies on existing human-created data. AI cannot independently verify information or make nuanced judgments.

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AI's impact on media consumption

AI-powered news platforms cater to individual user preferences and deliver personalized content, creating a more interactive media experience.

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AI's data-driven insights

Media companies use AI to analyze large datasets and understand audience behavior, allowing them to adapt strategies and deliver better experiences.

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AI's automation advantage

AI excels at automating tasks, making news production more efficient and streamlining processes compared to traditional methods.

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AI's limitations in news

AI lacks the ability to understand context, verify information, and make ethical judgments, unlike humans.

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AI's potential in news media

The future of news media involves AI-powered systems that enhance production, personalize content, and provide real-time insights to meet evolving audience needs.

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Adapting to AI in news?

Media companies need to adapt their strategies to accommodate the changing media landscape, embracing AI to stay relevant and meet evolving audience expectations.

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Study Notes

Week 13 (November 27): In-class Test and Concluding Remarks

  • Date: November 27, 2024

  • Quiz Format: 2-hour, close-book quiz with three parts:

    • Part 1 (20%): 10 multiple-choice questions
    • Part 2 (40%): Answer two out of five short answer questions
    • Part 3 (40%): Answer one of four long answer questions

  • Readings: Some readings will be included in the final quiz

  • MC Questions (Topic I): Be familiar with the following:

    • Journalism and verification
    • Monitoring elections
    • Fusion of social and political
    • Research on social media (early 21st century)
    • Control and regulation of social media
    • Intersectional functions and roles of social media
    • Limits of social media
    • Emergence of AI
    • Tabloid press and politics
    • Application of AI to news media

  • Short Answer Questions (Topic II): Be familiar with:

    • Importance of news reporting
    • Differences between journalism and social media
    • Applicability of press theories in the 21st century
    • Benefits and disadvantages of AI
    • Analysis of Trump's victory speech (selected passage)

  • Topic III: Be familiar with:

    • Bennett, W. Lance, Regina G. Lawrence, and Steven Livingston. 2007. When the Press Fails: Political Power and the News Media from Iraq to Katrina. (Read the Introduction)
    • Scheufele, Dietram A., and David Tewksbury. 2007. "Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models."

Week 8: The Importance of News Reporting

  • People crave news due to an "awareness instinct" and need for security.
  • News allows people to plan and negotiate their lives and creates a sense of community.
  • News keeps people informed of current events, issues, and characters in the world.
  • Journalism plays a democratic role in society, providing vital information.

Journalism: Elements and Rationale

  • Journalism builds community and helps control government.
  • Journalism creates a sense of citizenship and democracy.
  • Journalism is crucial for holding power accountable and promoting freedom of thought.
  • Journalism acts as an independent "public interest" monitor.

Theme: Monitoring Elections

  • Monitoring elections is important in transitioning countries, following the end of the Cold War.
  • Effective monitoring is associated with improved election quality.
  • The presence of monitors can deter cheating and improve overall democratic practices.

Why Monitor Elections?

  • Monitors can foster a positive relationship between government and the public.
  • Without monitoring, governments may withhold information in the public interest.
  • The presence of monitors is associated with improved election quality.

Importance of News Reporting

  • News is a fundamental need in society and a vital tool for effective governance.
  • News promotes transparency, accountability, and democracy, which are essential to a functioning democracy.

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Related Documents

2024 Media Final Exam (PDF)

Description

Prepare for the in-class test focusing on journalism, social media, and their intersection. This quiz includes multiple-choice, short answer, and long answer questions, covering topics like AI's impact on news and the regulation of social media. Familiarize yourself with the essential readings and concepts from the course to excel.

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