Journalism and Media in Society

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Questions and Answers

What is the activity of gathering, assessing, creating, and presenting news and information?

Journalism

What is the first obligation of journalism?

To promote a specific agenda
To make a profit
To entertain the audience
To be truthful (correct)

What is the difference between “journalistic truth” and mere accuracy?

Journalistic truth involves a process of sorting out information and understanding its context to ensure that the information presented is not only accurate but also relevant and meaningful for the audience.

Which entity should journalists ultimately be loyal to?

Citizens Signup and view all the answers

Why is journalistic independence a cornerstone of reliability?

It ensures that journalists are not influenced by external pressures or biases, allowing them to present information in a fair and unbiased manner. This is crucial for maintaining public trust and credibility. Signup and view all the answers

What is the role of journalism in acting as a watchdog?

To monitor power and hold those in authority accountable. It involves scrutinizing the actions and decisions of powerful individuals and institutions, ensuring transparency and accountability. Signup and view all the answers

Journalism should always present a neutral perspective on every issue.

False (B) Signup and view all the answers

Why is it important for news to be kept comprehensive and proportional?

To avoid bias and present a balanced view of different perspectives and perspectives. This is essential for informing the public effectively. Signup and view all the answers

What does it mean for journalists to exercise their personal conscience?

It means acting ethically and making responsible decisions, even when facing external pressure or conflicting priorities. Journalism demands moral integrity and a commitment to doing what is right. Signup and view all the answers

What is one of the key responsibilities of citizens in relation to news and information?

To engage critically with the news and information they consume. This includes evaluating sources, considering different perspectives, and remaining aware of potential biases or misinformation. Signup and view all the answers

Print media is a form of digital communication.

False (B) Signup and view all the answers

What is the key characteristic of print media that makes it tangible?

It exists in a physical form that can be interacted with using multiple senses - such as the feel of paper, the sound of turning pages, and the visual elements of the printed text. This physical aspect makes it more engaging and immersive than digital media for many users. Signup and view all the answers

What is one of the key ways print media contributes to the democratization of knowledge?

It makes information more accessible to a wider audience, particularly those who may not have access to formal education or expensive digital devices. This helps to level the playing field in terms of knowledge and information access. Signup and view all the answers

What is one example of how print media has helped to create a sense of permanence?

Unlike digital media, print media is not easily erased or edited. Printed information is preserved for a longer period of time and can be revisited, creating a sense of permanence and trustworthiness for users. Signup and view all the answers

Why is the organization and structural clarity of print media crucial for its effectiveness?

It ensures that information is presented in a well-structured and easily understandable way, making it more readable and comprehensible. Clear formatting, proper use of grammar and punctuation, and a logical flow of information all contribute to its overall effectiveness. Signup and view all the answers

How does print media contribute to the credibility of information?

It undergoes a process of editorial oversight, fact-checking, and verification, ensuring that the information presented is accurate and trustworthy. This helps to reduce the spread of misinformation and build confidence in the media source. Signup and view all the answers

What is one way print media can empower common people?

Through literacy programs and the dissemination of knowledge, print media can help individuals to develop critical thinking skills, empowering them to participate in the democratic process and to make informed decisions regarding their lives and their communities. Signup and view all the answers

How does print media contribute to targeted reach and audience engagement?

Through the use of cost-effective advertising options, print media can reach specific demographics and geographic areas, allowing for precise targeting of messages. This makes it a powerful tool for businesses seeking to engage particular groups. Signup and view all the answers

What is one of the major criticisms of print media regarding body image?

It has been accused of promoting unrealistic and often unhealthy beauty standards, leading to negative self-image and body dissatisfaction among individuals, especially younger generations. This can have detrimental effects on mental health and contribute to eating disorders and other unhealthy behaviors. Signup and view all the answers

Print media is always as timely and accessible as digital media.

False (B) Signup and view all the answers

Why does print media often rely on visual aids and imagery?

Because it is not as easy to transport the audience into the scene of the events as digital media. This makes it crucial to use visual aids to help the reader visualize the scene and imagine the story being presented. Signup and view all the answers

Why is it important to be cautious with the use of headlines and content in printed media?

Because they can shape reader engagement and influence political and social views. This means that it's crucial to present information responsibly and avoid misleading or manipulating the audience with sensationalized headlines or biased content. Signup and view all the answers

Print media is a highly sustainable form of communication.

False (B) Signup and view all the answers

What is one of the key characteristics of broadcast media?

The transmission of audio and video content through various platforms like television, radio, and online channels. This includes a wide range of content, from news and entertainment shows to advertisements and commercials. Signup and view all the answers

What is the main objective of using a multi-sensory experience in broadcast media?

To enhance audience impact by engaging both hearing and sight, leveraging auditory and visual elements to create a more impactful and memorable experience for viewers. Signup and view all the answers

Why is live broadcasting a crucial aspect of broadcast media?

Because it allows viewers to experience events as they unfold in real time, creating a shared experience and a sense of immediacy. It often fosters excitement and spontaneity, connecting the audience to the events in a more personal and engaging way. Signup and view all the answers

What is one of the key advantages of broadcast media in terms of accessibility?

Its ability to reach a wide and diverse audience across various platforms and devices. This includes television, radio, online streaming, and even social media platforms, making it a powerful tool for disseminating information and entertainment to a vast population. Signup and view all the answers

How does the visual impact of broadcast media contribute to audience engagement?

Through the use of images, colors, and visual elements, broadcast media can create a strong impression on viewers and communicate messages effectively. This can be particularly impactful when used to support stories or to evoke emotions from the audience. Signup and view all the answers

Why is interactivity an important factor in broadcast media, especially with digital media?

It allows viewers to connect with each other and with the media content in real time, fostering a more engaging and interactive experience. This includes commenting on social media platforms, sharing content, and participating in online discussions, creating a sense of community and shared experience. Signup and view all the answers

What is one of the key benefits of broadcast media in providing brand visibility?

The ability to reach a large audience and to create a memorable impression for brands through commercials, targeted advertisements, and sponsored content. This can be a powerful tool for building brand awareness and driving sales. Signup and view all the answers

What is the major benefit of broadcast media in terms of its economic impact?

Its accessibility and affordability. The use of simple and affordable devices, such as televisions and smartphones, allows for a widespread adoption of broadcast media, providing access to information and entertainment to a broad audience, particularly in developing countries. This also generates significant advertising revenue for media companies. Signup and view all the answers

Why is broadcast media essential for wide information dissemination?

It plays a crucial role in distributing critical news and information to a diverse range of audiences rapidly and efficiently. This is particularly important during emergencies, crises, or major events, as it helps to keep people informed and to ensure widespread awareness of critical issues. Signup and view all the answers

How does broadcast media contribute to cultural awareness?

By sharing content from various regions and cultures, it bridges cultural gaps and promotes understanding between diverse communities. This can include featuring programs from different countries, showcasing diverse cultures, and highlighting the stories and experiences of people from around the globe. Signup and view all the answers

What is one way broadcast media contributes to public education?

By providing a wide range of accessible and informative content, it plays a role in educating the public on a range of topics, from academic subjects to current events and social issues. This can include documentaries, educational programs, and even news reports that focus on important social issues. Signup and view all the answers

What is one of the major criticisms of broadcast media regarding consumerism?

The pervasive nature of advertising can encourage a culture of consumerism and materialism, promoting the acquisition of goods and services as a measure of success and happiness. This can have a detrimental impact on people's values and priorities, leading to overconsumption and environmental damage. Signup and view all the answers

What is the definition of new media?

A combination of visual and auditory elements with digital technologies, like the internet, to constitute a new form of mass communication. It includes software, websites, and social media, and anything that can be created, viewed, modified, and distributed using electronic devices. Signup and view all the answers

What does it mean for new media to be digital?

That information is converted, stored, and transmitted in a digital format, using binary code consisting of 1s and 0s. This ensures that information can be easily processed and transmitted electronically, allowing for efficient and rapid information exchange. Signup and view all the answers

Why is interactivity a defining characteristic of new media?

Because it enables a two-way communication, allowing users to interact with content in real time, providing feedback, sharing information, and actively participating in the creation and distribution of content. This includes features like comments, likes, shares, and uploading content. Signup and view all the answers

What is the concept of ‘prosumers’ in new media?

Individuals who both consume and produce content, participating in a two-way communication process. They play an active role in the creation and dissemination of information, often creating and sharing their own content online using social media platforms or personal websites. Signup and view all the answers

Why is immersion an important aspect of new media?

It uses advanced technology to create multi-sensory experiences that fully absorb users, often simulating the real world or creating entirely new and immersive environments, such as virtual reality games. Signup and view all the answers

Why is ubiquitous nature of new media a defining characteristic?

It is so deeply interwoven into our everyday lives, routines, and environments. It is found everywhere, from digital billboards to educational platforms and even in visual aids for presentations. Signup and view all the answers

How does new media create virtual experiences?

It presents a different rendition of reality, allowing users to adopt different personas and to create virtual representations of themselves. This can be challenging for some, but it can also offer opportunities for self-expression, social interaction, and connection with others. Signup and view all the answers

Why is personalization a key feature of new media?

It allows users to customize their content, tailoring it to their individual preferences, needs, and interests. This includes creating personalized feeds, recommending content based on interests, and curating content based on user preferences. Signup and view all the answers

What is one of the key reasons new media is so accessible?

Because it is widely available across a range of devices and platforms, making it easier for users to find and access the information they need. This includes smartphones, tablets, laptops, and even smart televisions, ensuring that information is accessible to a broad range of people. Signup and view all the answers

How does new media contribute to cost-effectiveness?

It generally has lower production and distribution costs than traditional media, making it a more affordable option for users. This is particularly true for online media, where digital advertisements can often reach a wider audience with a lower cost per click. Signup and view all the answers

Why is social media considered a form of new media?

It uses digital technology to facilitate interactions among people who share, create, or exchange information through virtual communities and networks. This includes platforms like Facebook, Twitter, Instagram, and TikTok, where users can share information, ideas, and experiences with a wider audience. Signup and view all the answers

What is a defining characteristic of a website?

It's a collection of files accessed through a web address, providing information or content about a specific topic or subject. Websites are often managed by individuals or organizations, allowing for content updates and information sharing. Signup and view all the answers

What is an app, and how does it differ from a website?

An app is a software application that bundles together specific features in a way that is accessible to a user. Unlike a website, which is accessed through a web browser, an app is downloaded and installed on a device, offering streamlined access to specific features and functions. Signup and view all the answers

What is one of the challenges facing the information reliability of new media?

The shift from a single source of truth to multiple sources, often making it difficult to discern credible information from misinformation and fake news. This has led to a distrust of the media and has made it more challenging for individuals to identify reliable sources of information. Signup and view all the answers

What is one of the major privacy concerns related to new media?

The potential for privacy invasions through the use of mobile devices, which contain personal data and can be tracked by companies and governments. This raises concerns about the security of personal information and the potential for misuse of that information. Signup and view all the answers

What is the difference between media codes and media conventions?

Media codes refer to the technical, written, and symbolic tools used to construct or suggest meaning in media forms and products. Media conventions, on the other hand, are generally accepted ways of constructing form and informing meaning in media products, based on established rules and principles in the industry. Signup and view all the answers

How do technical codes contribute to the meaning of media?

By using elements like camera angles, editing techniques, lighting, and sound, technical codes create a visual and auditory language that conveys meaning to the audience. They help to establish the mood, tone, and style of the media product, shaping the overall message. Signup and view all the answers

How do symbolic codes contribute to the meaning of media?

They use symbols, colors, and settings to represent ideas and themes, adding layers of meaning to the media product. For example, specific colors can evoke certain emotions or associations, or a particular setting can symbolize a certain idea or theme. Signup and view all the answers

How do written codes contribute to the meaning of media?

They use textual elements, including headlines, captions, and scripts, to communicate information clearly and concisely. Written codes are essential for conveying the narrative, providing context, and ensuring that the message is easily understood. Signup and view all the answers

What is one key aspect of media conventions?

They represent widely accepted rules and principles, establishing a framework for constructing form and informing meaning in media products. These conventions guide the process of creating media content, ensuring that the final product is understandable and engaging for the audience. Signup and view all the answers

What is the role of producers in the media industry?

To be responsible for creating and developing media content, overseeing the entire production process, and making critical decisions about the message, budget, and creative direction. They are often the driving force behind the creative vision of media products, and they play a crucial role in ensuring that the final product is high-quality and impactful. Signup and view all the answers

What is the role of stakeholders in the media industry?

To represent individuals or groups who have an interest in the media content being produced. This includes advertisers, sponsors, audience members, and even regulatory bodies. They influence the content through their expectations, financial support, and feedback, often shaping the direction of the media project. Signup and view all the answers

Why is it important to understand the demographics of a target audience?

To create content that is relevant and appealing to the target audience. By understanding key characteristics such as age, gender, income, education level, and cultural background, producers can tailor the message and the content to resonate more effectively with the intended audience. Signup and view all the answers

How does the choice of language and tone impact how a message is received?

It can significantly influence the audience's understanding and interpretation of the message. For example, using slang or informal language may appeal to younger audiences, while a more formal tone may be more appropriate for professional audiences. Signup and view all the answers

Why are visual elements important for tailoring a message?

They can be used to attract specific audiences, create visual interest, and evoke certain emotions. For example, vibrant colors might appeal to younger audiences, while sleek designs might appeal to a more sophisticated audience. Signup and view all the answers

Why is incorporating cultural references important when tailoring a message?

It helps to create a stronger connection with target audiences by acknowledging and respecting their cultural values, traditions, and experiences. This can help to make the message more relatable, engaging, and relevant for the audience. Signup and view all the answers

Flashcards

Journalism Definition

Gathering, assessing, creating, and presenting news and information.

Journalism Verification

Rigorous process of checking information for truthfulness and reliability.