Podcast
Questions and Answers
What is the activity of gathering, assessing, creating, and presenting news and information?
What is the activity of gathering, assessing, creating, and presenting news and information?
Journalism
What is the first obligation of journalism?
What is the first obligation of journalism?
What is the difference between “journalistic truth” and mere accuracy?
What is the difference between “journalistic truth” and mere accuracy?
Journalistic truth involves a process of sorting out information and understanding its context to ensure that the information presented is not only accurate but also relevant and meaningful for the audience.
Which entity should journalists ultimately be loyal to?
Which entity should journalists ultimately be loyal to?
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Why is journalistic independence a cornerstone of reliability?
Why is journalistic independence a cornerstone of reliability?
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What is the role of journalism in acting as a watchdog?
What is the role of journalism in acting as a watchdog?
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Journalism should always present a neutral perspective on every issue.
Journalism should always present a neutral perspective on every issue.
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Why is it important for news to be kept comprehensive and proportional?
Why is it important for news to be kept comprehensive and proportional?
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What does it mean for journalists to exercise their personal conscience?
What does it mean for journalists to exercise their personal conscience?
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What is one of the key responsibilities of citizens in relation to news and information?
What is one of the key responsibilities of citizens in relation to news and information?
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Print media is a form of digital communication.
Print media is a form of digital communication.
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What is the key characteristic of print media that makes it tangible?
What is the key characteristic of print media that makes it tangible?
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What is one of the key ways print media contributes to the democratization of knowledge?
What is one of the key ways print media contributes to the democratization of knowledge?
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What is one example of how print media has helped to create a sense of permanence?
What is one example of how print media has helped to create a sense of permanence?
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Why is the organization and structural clarity of print media crucial for its effectiveness?
Why is the organization and structural clarity of print media crucial for its effectiveness?
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How does print media contribute to the credibility of information?
How does print media contribute to the credibility of information?
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What is one way print media can empower common people?
What is one way print media can empower common people?
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How does print media contribute to targeted reach and audience engagement?
How does print media contribute to targeted reach and audience engagement?
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What is one of the major criticisms of print media regarding body image?
What is one of the major criticisms of print media regarding body image?
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Print media is always as timely and accessible as digital media.
Print media is always as timely and accessible as digital media.
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Why does print media often rely on visual aids and imagery?
Why does print media often rely on visual aids and imagery?
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Why is it important to be cautious with the use of headlines and content in printed media?
Why is it important to be cautious with the use of headlines and content in printed media?
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Print media is a highly sustainable form of communication.
Print media is a highly sustainable form of communication.
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What is one of the key characteristics of broadcast media?
What is one of the key characteristics of broadcast media?
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What is the main objective of using a multi-sensory experience in broadcast media?
What is the main objective of using a multi-sensory experience in broadcast media?
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Why is live broadcasting a crucial aspect of broadcast media?
Why is live broadcasting a crucial aspect of broadcast media?
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What is one of the key advantages of broadcast media in terms of accessibility?
What is one of the key advantages of broadcast media in terms of accessibility?
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How does the visual impact of broadcast media contribute to audience engagement?
How does the visual impact of broadcast media contribute to audience engagement?
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Why is interactivity an important factor in broadcast media, especially with digital media?
Why is interactivity an important factor in broadcast media, especially with digital media?
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What is one of the key benefits of broadcast media in providing brand visibility?
What is one of the key benefits of broadcast media in providing brand visibility?
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What is the major benefit of broadcast media in terms of its economic impact?
What is the major benefit of broadcast media in terms of its economic impact?
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Why is broadcast media essential for wide information dissemination?
Why is broadcast media essential for wide information dissemination?
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How does broadcast media contribute to cultural awareness?
How does broadcast media contribute to cultural awareness?
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What is one way broadcast media contributes to public education?
What is one way broadcast media contributes to public education?
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What is one of the major criticisms of broadcast media regarding consumerism?
What is one of the major criticisms of broadcast media regarding consumerism?
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What is the definition of new media?
What is the definition of new media?
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What does it mean for new media to be digital?
What does it mean for new media to be digital?
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Why is interactivity a defining characteristic of new media?
Why is interactivity a defining characteristic of new media?
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What is the concept of ‘prosumers’ in new media?
What is the concept of ‘prosumers’ in new media?
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Why is immersion an important aspect of new media?
Why is immersion an important aspect of new media?
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Why is ubiquitous nature of new media a defining characteristic?
Why is ubiquitous nature of new media a defining characteristic?
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How does new media create virtual experiences?
How does new media create virtual experiences?
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Why is personalization a key feature of new media?
Why is personalization a key feature of new media?
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What is one of the key reasons new media is so accessible?
What is one of the key reasons new media is so accessible?
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How does new media contribute to cost-effectiveness?
How does new media contribute to cost-effectiveness?
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Why is social media considered a form of new media?
Why is social media considered a form of new media?
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What is a defining characteristic of a website?
What is a defining characteristic of a website?
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What is an app, and how does it differ from a website?
What is an app, and how does it differ from a website?
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What is one of the challenges facing the information reliability of new media?
What is one of the challenges facing the information reliability of new media?
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What is one of the major privacy concerns related to new media?
What is one of the major privacy concerns related to new media?
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What is the difference between media codes and media conventions?
What is the difference between media codes and media conventions?
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How do technical codes contribute to the meaning of media?
How do technical codes contribute to the meaning of media?
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How do symbolic codes contribute to the meaning of media?
How do symbolic codes contribute to the meaning of media?
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How do written codes contribute to the meaning of media?
How do written codes contribute to the meaning of media?
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What is one key aspect of media conventions?
What is one key aspect of media conventions?
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What is the role of producers in the media industry?
What is the role of producers in the media industry?
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What is the role of stakeholders in the media industry?
What is the role of stakeholders in the media industry?
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Why is it important to understand the demographics of a target audience?
Why is it important to understand the demographics of a target audience?
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How does the choice of language and tone impact how a message is received?
How does the choice of language and tone impact how a message is received?
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Why are visual elements important for tailoring a message?
Why are visual elements important for tailoring a message?
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Why is incorporating cultural references important when tailoring a message?
Why is incorporating cultural references important when tailoring a message?
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Study Notes
Journalism in Society
- Journalism's core obligation is truthfulness
- Journalists' primary loyalty lies with citizens
- Verification is a key journalistic discipline
- Independence from those covered is crucial
- Monitoring power is an important role
- Providing space for criticism and compromise is essential
- News must be significant, interesting, and relevant
- News needs comprehensive and balanced coverage
- Personal conscience should guide practitioners
- Citizens have rights and responsibilities regarding news consumption
Media Types
Print Media
- Definition: Printed communication (newspapers, brochures, etc.)
- Key Characteristics: Tangible, informative, longer shelf-life, organized
- Impact on Society: Credibility, democratization of knowledge, social reorganization, targeted reach
Broadcast Media
- Definition: Transmission of audio and video (TV, radio, online platforms)
- Key Characteristics: Multi-sensory, live broadcasting, mass accessibility, visual impact, interactive
- Impact on Society: Impactful storytelling, real-time updates, educational value
New Media
- Definition: Combination of visual/audio elements and digital technologies
- Key Characteristics: Digital, interactive, immersive, ubiquitous, virtual, personalized, accessible, cost-effective.
- Impact on Society: Wide information dissemination, cultural awareness, public education
Codes and Conventions in Media
- Types of Codes: Technical (camera angles, lighting), symbolic (symbols, colour), written (text, typography)
- Media Conventions: Principles and rules for constructing media (story principles, form and structures, characters and story arcs, etc.)
- Differences between codes and conventions: Codes are tools, conventions are rules regarding how the tools work
The Role of Producers and Stakeholders
- Producers: Individuals/organizations responsible for media content creation
- Stakeholders: Individuals/groups with interest in media content (advertisers, sponsors, audiences, regulators)
Understanding Target Audience
- Demographics: Identifying audience based on age, gender etc.
- Psychographics: Understanding audience based on lifestyles, values and interests.
Techniques for Tailoring Messages
- Language & Tone: Choosing appropriate language to connect with the audience
- Visual Elements: Appealing visual content to attract target audience
- Cultural Referrences: Incorporating ideas and elements that resonate with audience's culture
Examples of Media Content
- Examples of commercials and content are provided (Always #LikeAGirl, Coca-Cola #OpenForBetter, etc.)
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Description
This quiz explores the fundamental principles of journalism and the various types of media. From the core obligations of journalists to the characteristics of print and broadcast media, test your understanding of how these elements shape society. Dive into the impact of media on citizens and their role in news consumption.