Podcast
Questions and Answers
What is the primary goal of the agreement mentioned in the content?
What is the primary goal of the agreement mentioned in the content?
How many participants were involved in the nationwide clean-up campaign?
How many participants were involved in the nationwide clean-up campaign?
Which organizations collaborated on the nationwide clean-up campaign?
Which organizations collaborated on the nationwide clean-up campaign?
What was the scale of the clean-up campaign in terms of sites involved?
What was the scale of the clean-up campaign in terms of sites involved?
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What is one intended outcome of the job opportunities created by the agreement?
What is one intended outcome of the job opportunities created by the agreement?
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Which of the following is NOT mentioned as a recognized tourism product in Jordan?
Which of the following is NOT mentioned as a recognized tourism product in Jordan?
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Which award-winning tourism product in Jordan is specifically related to eco-tourism?
Which award-winning tourism product in Jordan is specifically related to eco-tourism?
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What type of recognition did Jordan’s tourism products receive?
What type of recognition did Jordan’s tourism products receive?
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Which of the following tourism products shares a focus on trekking and natural scenery?
Which of the following tourism products shares a focus on trekking and natural scenery?
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What feature distinguishes Queen Alia International Airport from other tourism products mentioned?
What feature distinguishes Queen Alia International Airport from other tourism products mentioned?
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Which of the following factors can negatively impact the investment climate in the tourism sector?
Which of the following factors can negatively impact the investment climate in the tourism sector?
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Which factor is NOT mentioned as influencing the investment climate in Jordan's tourism sector?
Which factor is NOT mentioned as influencing the investment climate in Jordan's tourism sector?
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How do government regulations affect the investment climate in the tourism sector?
How do government regulations affect the investment climate in the tourism sector?
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Which of the following is a direct factor affecting the tourism sector's investment climate?
Which of the following is a direct factor affecting the tourism sector's investment climate?
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Which indirect factor can contribute to enhancing the competitiveness of the tourism sector?
Which indirect factor can contribute to enhancing the competitiveness of the tourism sector?
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What is the new destination for Easy Jet's reopened line?
What is the new destination for Easy Jet's reopened line?
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How often will Easy Jet operate flights to the new destination?
How often will Easy Jet operate flights to the new destination?
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What prompted Easy Jet to reopen its line to Jordan?
What prompted Easy Jet to reopen its line to Jordan?
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Which city is not mentioned as part of Easy Jet's operations following their success?
Which city is not mentioned as part of Easy Jet's operations following their success?
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What type of flights will Easy Jet offer to Aqaba?
What type of flights will Easy Jet offer to Aqaba?
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What is one of the key actions to enhance investment in the tourism sector?
What is one of the key actions to enhance investment in the tourism sector?
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Why is building local investors' confidence important?
Why is building local investors' confidence important?
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What does FDI stand for in the context of investment?
What does FDI stand for in the context of investment?
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What is a potential consequence of not addressing current investment facilitation in tourism?
What is a potential consequence of not addressing current investment facilitation in tourism?
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Which of the following best describes the purpose of enhancing investment facilitation?
Which of the following best describes the purpose of enhancing investment facilitation?
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What is one primary purpose of upgrading the capacity and standards of local tour guides?
What is one primary purpose of upgrading the capacity and standards of local tour guides?
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How can hiring local tour guides for school visits be beneficial?
How can hiring local tour guides for school visits be beneficial?
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In what way can tour guides contribute to children's learning during visits?
In what way can tour guides contribute to children's learning during visits?
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What is a potential outcome of encouraging the hiring of local tour guides?
What is a potential outcome of encouraging the hiring of local tour guides?
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What can be a strategic benefit of improving the quality of local tour guides?
What can be a strategic benefit of improving the quality of local tour guides?
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Study Notes
Introduction
- The Jordan Strategy Forum (JSF) is a non-profit organization representing Jordanian private sector companies.
- It promotes Jordan's economic growth and corporate social responsibility (CSR).
- The forum aims to facilitate dialogue on economic and social issues.
Background
- Jordan has experienced sluggish economic growth, fiscal deficits, and increased public debt in recent years.
- Tourism is one of the most promising sectors for economic growth and job creation in Jordan.
- The tourism sector has significant potential globally and in Jordan.
- Petra, Wadi Rum, and the Baptism site are recognized for attracting tourists.
Overview of Recent Achievements and Challenges
- Visa restrictions for some nationalities have been lifted.
- Petra visitors reached 1.42 million by early 2019.
- More visitors for sites such as Bethany, Wadi Rum, and Kerak Castle.
- New budget airlines will start flying in 2020.
- Increased tourist arrivals (by 6.5% in Q3 2019).
- Tourism sector is 12.5% of GDP in 2018 (estimated increase to 2019).
- Tourism revenues totaled JD 1,290.7 Million in Q3 2019 (7.7% increase).
- Tourism employment reached 53,389 in 2019's Q3.
- Challenges include restrictive/outdated tourism laws, lack of adequate transportation, inadequate research, and lack of awareness, poor presentation, among others.
Jordan's Competitive Position
- Jordan ranked 84th out of 140 economies in the 2019 Travel & Tourism Competitiveness Index (TTCI).
- There has been a decline in Jordan's ranking over the period 2009-2019.
- Jordan's scores for factors like Business Environment, ICT Readiness, and Human Resources & Labor Market were low.
- Poor Investment Climate.
Tourism Patterns & Accompanying Services
- Jordan is competing with 150+ international destinations.
- Niche tourism products and geographic locations are considered.
- Seasonality is a challenge.
- Average length of stay for tourists is approximately 4.7 nights (2018).
Tourism Stakeholders and Sector Governance
- The tourism sector is governed by Tourism Law 20 (1988).
- Tourism-related legislation and instructions shape industry rules and govern licensing processes.
- The Jordan Tourism Board (JTB) and its related institutions govern the sector.
- Problems exist with coordination amongst sector stakeholders.
Tourism Research and Academia
- A lack of quality tourism information in Jordan exists.
- There is a need for better data collection and analysis.
- Improved collaboration between academia and the tourism sector is needed.
Environmental and Heritage Conservation
- Jordan's heritage conservation is championed by several institutions like the Jordan Department of Antiquities and the Petra National Trust.
- Funding, staffing, and experience are noted as weaknesses.
- The tourism sector should promote sustainability and conservation.
- Reducing waste, and promoting energy savings will be crucial.
Tourism and Supporting Industries
- Tourism significantly influences transportation, IT, and healthcare.
- Opportunities for collaboration exist between sectors, but coordination and understanding needs to be facilitated.
Looking Ahead
- Tourism should be prioritized as an economic pillar in Jordan.
- The sector needs comprehensive reform of its legal and institutional structure.
- Stakeholder involvement is crucial to improve the sector.
- Environmental and heritage considerations should be fundamental to the sector's operations.
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Description
Test your knowledge on the recent agreements and collaboration efforts for eco-tourism in Jordan. This quiz covers the scale of clean-up campaigns, tourism products, and the recognition received by Jordan's tourism initiatives. Dive into the various factors impacting the investment climate in this sector.