Ass #2 Key Concepts
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Questions and Answers

What is the primary purpose of a setting in jewelry?

  • To enhance the visual appeal of the gem
  • To hold a gem securely (correct)
  • To create a unique design
  • To add weight to the jewelry piece

In modern three-stone jewelry, what does each stone typically represent?

  • Strength, wisdom, and courage
  • Past, present, and future of a relationship (correct)
  • Love, friendship, and loyalty
  • Heart, mind, and spirit

What is the best way to manage built-in sales resistance from customers?

  • Forcefully push the sale
  • Overcome it during the approach (correct)
  • Wait for the customer to ask questions
  • Provide discounts immediately

What should you do during a robbery in the store?

<p>Stay calm and obey the robber’s orders (A)</p> Signup and view all the answers

Why are gems and jewelry attractive to thieves?

<p>They are small and valuable (C)</p> Signup and view all the answers

Study Notes

Jewelry Settings

  • The primary purpose of a setting is to hold a gem securely.
  • Engagement and wedding rings often feature diamond settings.
  • Three-stone jewelry symbolizes the past, present, and future of a relationship.

Retail Sales

  • Appearance should align with the store and clientele.
  • Knowledge of merchandise is crucial for sales success.
  • The approach and information exchange are critical during the sales process.
  • The goal during the approach is to overcome customer resistance.
  • A customized approach is necessary for each customer and situation.
  • Customer trust leads to increased sales and positive word-of-mouth.

Security

  • Gems and jewelry are attractive to thieves due to their size and value.
  • In a robbery, remain calm and comply with the robber's instructions.
  • Robbery risk is highest during opening and closing hours.
  • Use a code word or phrase to alert colleagues about suspicious behavior.

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Related Documents

JE Ass #2: Key Concepts PDF

Description

Test your knowledge about jewelry settings, retail sales techniques, and security measures for gems. This quiz covers essential aspects of selling jewelry effectively while ensuring the safety of high-value items. Perfect for aspiring jewelers and sales professionals.

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