Introductory Digital Marketing Quiz
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Questions and Answers

What is digital marketing?

Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands. It leverages the internet and electronic devices to connect with potential customers.

How does digital marketing differ from traditional marketing?

Digital marketing allows for real-time analysis, targeted outreach, and personalized communication, unlike traditional marketing. It leverages digital channels and technologies to reach potential customers.

What are some examples of digital marketing channels and strategies?

Examples of digital marketing channels and strategies include search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising.

In what ways is digital marketing cost-effective compared to traditional marketing?

<p>Compared to traditional marketing, digital marketing often requires less investment, making it a cost-effective option for businesses.</p> Signup and view all the answers

What are the benefits of digital marketing in terms of global reach?

<p>Digital marketing allows businesses to reach a global audience, breaking geographical barriers. A well-executed digital marketing strategy can connect businesses with potential customers worldwide.</p> Signup and view all the answers

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