Introduction to Tourism Management

About Ms. Jokha Al Saqri

• Gutech alumni with an MSc in Tourism Management
• Internship coordinator at the department
• Flexible and experienced in tourism modules and entrepreneurship

Course Assessment

• Job shadowing: 20%
• Coursework: 10%
• Quiz: 10%
• Final examination: 60%

Contact Details

• Office location: 4th floor LTSM
• Email: [email protected]

Course Objectives

• Explain the meaning of the hospitality industry
• Differentiate the different stages of the history of the hospitality industry
• Understand the relationship between hospitality, travel, and tourism

Introduction to Hospitality

• The word hospitality comes from the old French word "hospice," meaning "to provide care/shelter for travelers"
• Defined as "the reception and entertainment of guests, visitors, or strangers with liberality and good will"
• The hospitality industry includes any organization that provides food, shelter, and other services to people away from home
• Examples: food and beverage, accommodation, travel, and tourism

Hospitality through the Ages

• Romans built inns (accommodation + food and drink) on all main roads throughout the country
• The first "business lunch" was the idea of a Roman tavern owner in 40 B.C.
• During the Middle Ages, charitable institutions and religious orders provided lodging facilities
• In the fifteenth century, innkeeping for profit began
• In the twenty-first century, the hospitality industry contributes $3.41 trillion to the global economy every year

Industry Statistics

• There are over 700,000 hotels and resorts worldwide
• The hotel industry is thriving and worth over $570 billion
• The global hotel market has over 4 million hotel rooms worldwide
• The travel industry is worth around $1.6 trillion globally and accounts for one-tenth of the world's GDP
• Over 173 million people are employed in the hotel and motel industry

Symbol of Hospitality

• The pineapple is globally recognized as a symbol of hospitality
• Pineapples were brought back from the West Indies by early European explorers during the seventeenth century
• From that time on, the pineapple became the favored fruit of royalty and the elite

Interrelated Nature of Hospitality and Tourism

• The hospitality industry is closely related to the tourism industry
• Core elements: travel, lodging, recreation, event management, and restaurants

Characteristics of the Tourism and Hospitality Industry

• Interrelated nature of hospitality and tourism
• Complex and multifaceted industry
• Includes various sectors: travel, lodging, recreation, event management, and restaurants

Types of Accommodations

• Taverns: establishments serving alcoholic beverages and sometimes meals, with limited or nonexistent accommodation options
• Inns: lodging establishments offering accommodation and meals, often with shared facilities
• Motels: accommodation primarily for motorists, with parking directly accessible from guestrooms and basic amenities
• Hotels: lodging establishments providing accommodation, meals, and various guest services, with a range of room types including standard, suites, and luxury accommodations

Historical Development of Hospitality

• The Romans built inns (accommodation + food and drink) on all main roads throughout the country
• The first 'business lunch' was the idea of a Roman tavern owner in 40 B.C.
• During the Middle Ages in Europe, religious pilgrimages were the primary reason for traveling, with charitable institutions and religious orders providing lodging facilities
• In the 15th century, many European cities became centers of commerce and culture, and innkeeping for profit began
• In the 20th century, the first roadside motel, Motel Inn, opened in San Luis Obispo, California, in 1925, with room rates of $2.50 a night
• After World War II, there was a rapid development of hotels, motels, fast food, and coffee shops to cater to the needs of business and leisure travelers, as well as city residents