Introduction to Social Media Network - ISM 313
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Questions and Answers

Which of the following is NOT a feature commonly found on social networking sites?

  • ‘Like’
  • ‘Bookmark’ (correct)
  • ‘Follow’
  • ‘Share’

    • Which social media form allows users to share short messages including text, links, audio, video, GIF, or any other multimedia format?

  • Social Discussion Sites
  • Media Sharing
  • Micro-blogging (correct)
  • Social Networking Sites

    • Which type of social media platform is best known for allowing users to create profiles and connect with others who share similar interests?

  • Social Networking Sites (correct)
  • Virtual Social Worlds
  • Social Discussion Sites
  • Wikis

    • Which of these is NOT considered a popular example of a blog platform?

    <p>LinkedIn (C)</p> Signup and view all the answers

    What concept does the six degrees of separation theory apply to?

    <p>Social Networking Sites (D)</p> Signup and view all the answers

    Which of these social media platforms is a convenient alternative to email newsletters and press releases?

    <p>Micro-blogging (C)</p> Signup and view all the answers

    Which of these social media platforms is designed specifically to spark conversations around various topics?

    <p>Social Discussion Sites (A)</p> Signup and view all the answers

    Which of the following is a characteristic of blogs that differentiates them from other types of social media?

    <p>Interactive comment sections (C)</p> Signup and view all the answers

    Which social media platform is specifically designed for professional networking?

    <p>LinkedIn (C)</p> Signup and view all the answers

    Which social media platform boasts the highest daily video watch time?

    <p>YouTube (C)</p> Signup and view all the answers

    Which social media platform is known for its emphasis on short-form video content?

    <p>TikTok (D)</p> Signup and view all the answers

    On which platform is content typically more formal and professional?

    <p>LinkedIn (D)</p> Signup and view all the answers

    Which platform is considered highly effective for driving viral content?

    <p>X (B)</p> Signup and view all the answers

    Which platform originally focused on connecting teenagers?

    <p>TikTok (B)</p> Signup and view all the answers

    Which platform utilizes filters and short videos as a key feature?

    <p>Instagram (A)</p> Signup and view all the answers

    Which platform is known for its ability to connect brands with relevant stakeholders?

    <p>X (C)</p> Signup and view all the answers

    Which platform would be best suited for showcasing video content?

    <p>YouTube (D)</p> Signup and view all the answers

    What is a defining characteristic of Wikis?

    <p>They rely on user contributions for content. (B)</p> Signup and view all the answers

    Which of these social media platforms is specifically designed for business reviews?

    <p>Yelp (A)</p> Signup and view all the answers

    What is the primary purpose of virtual social worlds?

    <p>To facilitate real-time social interactions in a virtual environment. (C)</p> Signup and view all the answers

    Which of these platforms is a popular example of a media-sharing platform?

    <p>YouTube (C)</p> Signup and view all the answers

    What makes social media platforms scalable?

    <p>Their potential to grow and adapt to new features and functionalities. (C)</p> Signup and view all the answers

    What is the primary advantage of using Facebook for business advertising?

    <p>It allows businesses to target a specific age group. (C)</p> Signup and view all the answers

    What differentiates 'social media best practices' from general online etiquette?

    <p>Best practices are tailored to the specific features and purposes of each platform. (B)</p> Signup and view all the answers

    Which social media category allows users to connect with individuals and society at large, building personal relationships?

    <p>Relationship (C)</p> Signup and view all the answers

    Which of the following platforms is an example of a Self-media platform?

    <p>Twitter (C)</p> Signup and view all the answers

    What is the primary characteristic that categorizes social media platforms as Creative Outlets?

    <p>Allowing users to create and share personal content (C)</p> Signup and view all the answers

    Which of these platforms is NOT considered a Creative Outlet?

    <p>LinkedIn (C)</p> Signup and view all the answers

    What is the primary function of Collaboration platforms?

    <p>Building a community to share ideas and information (D)</p> Signup and view all the answers

    Which of the following is a common feature of social media platforms, regardless of their specific category?

    <p>Enabling the creation and sharing of user-generated content (UGC). (C)</p> Signup and view all the answers

    Which statement accurately describes the difference between Relationship and Self-media platforms?

    <p>Relationship platforms are designed to facilitate connections between individuals and society at large, while Self-media platforms allow users to manage their own communication channels. (D)</p> Signup and view all the answers

    What is the significance of user-generated content (UGC) in the context of social media?

    <p>User-generated content is the primary source of information and entertainment on social media platforms. (C)</p> Signup and view all the answers

    Flashcards

    Social Media Definition

    Engages users through interactive platforms for sharing content.

    Nature of Connection

    A basis for categorizing social media based on how users connect.

    Level of Customizing Messages

    Second basis for categorizing social media regarding message personalization.

    Relationship Category

    Platforms like Facebook and LinkedIn that build interpersonal relationships.

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    Self-Media

    Profile-based platforms for managing one’s own communication, exemplified by Twitter.

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    Creative Outlets

    Platforms for showcasing personal interests and talents, e.g., TikTok and Instagram.

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    Collaboration Platforms

    Content-based platforms fostering community interaction, like Pinterest and WhatsApp groups.

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    User-Generated Content (UGC)

    Content created and shared by users themselves on social media platforms.

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    Wikis

    Collaborative websites where users create content together.

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    Examples of Wikis

    Popular wikis include Wikipedia, Familypedia, and Wikihow.

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    Virtual Social Worlds

    Digital environments for real-time social interactions.

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    Media Sharing Platforms

    Websites where users upload and share media content.

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    Social Media Best Practices

    Guidelines for effectively using various social media platforms.

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    User Statistics (2023)

    Over 3 billion active social media users, mainly outside the U.S.

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    Target Audience Example

    Facebook effectively targets Gen X and Y for mass marketing.

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    Open-Source Collaboration

    Wikis utilize open contributions for knowledge sharing.

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    Blog

    A platform for focused discussions around a theme, allowing self-expression and interaction via comments.

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    Micro-blogging

    A platform for posting short messages and media updates, limited to 280 characters.

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    Social Networking Sites

    Platforms allowing users to create profiles, connect with others, and interact via various media.

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    Social Discussion Sites

    Websites allowing collaborative sharing of content around specific topics to spark conversations.

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    Social Review Sites

    Platforms displaying user reviews of services, products, and experiences.

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    Media Sharing

    Platforms for sharing various types of media, including videos and images.

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    LinkedIn

    The largest professional networking site for B2B and B2C engagement.

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    Visual Engagement

    User interactions primarily through visual content sharing.

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    Instagram

    A highly visual social media platform for sharing images and videos.

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    YouTube

    A video-sharing platform where users can watch and create playlists.

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    TikTok

    A fast-growing platform for creating short, music-driven videos.

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    User Engagement

    The interaction and involvement of users with platform content.

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    Viral Content

    Content that spreads rapidly across social networks.

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    Study Notes

    Introduction to Social Media Network - ISM 313

    • Social media employs mobile and web-based technologies to create highly interactive platforms for individuals and communities to connect, share, co-create, discuss, and modify user-generated content (UGC). (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011)
    • Social media platforms are categorized by form and manner of usage. Some categories are not unique to any single platform, but may be more prominent on one than another.

    Class Objectives

    • Revisit the previous class
    • Define various categories of social media.
    • Examine the characteristics of specific platforms within categories.
    • Discuss best practices and common usage for each platform.
    • Introduce the course's group project.

    Categories of Social Media

    • Scholars categorize social media by nature of connection and level of customization.
    • Four categories of social media based on these two characteristics are:
      • Relationship
      • Self-media
      • Creative Outlet
      • Collaboration
    • Relationship platforms help build relationships with individuals and society. (Examples: Facebook, LinkedIn)
    • Self-media platforms are profile-based, allowing users to manage their own communication channels. (Example: Twitter)
    • Creative Outlet platforms allow users to showcase their talents and interests. (Examples: TikTok, YouTube, Instagram)
    • Collaboration platforms build communities around shared interests, allowing users to share advice, news, and content. (Examples: Pinterest, WhatsApp groups, Facebook groups)

    Social Media Forms and Characteristics

    • Social media platforms are categorized based on the form and manner of usage.
    • Some forms include:
      • Blogs
      • Micro-blogging
      • Social networking sites
      • Social discussion sites
      • Social review sites
      • Wikis
      • Virtual social worlds
      • Media sharing
      • Livecasting
      • Publishing
      • Gaming
      • Search
      • Audiovisual

    Specific Social Media Forms

    • Blogs are online journals with focused discussions around a particular theme; they include comment sections for interaction. Examples: Linda Ikeji, BellaNaija.

    • Micro-blogging platforms allow for short messages (e.g., formerly 140 characters, now 280 characters). Twitter is the most popular micro-blogging site.

    • Social Networking Sites (SNSs) allow users to create profiles and connect with others with similar interests, including personal networks. SNSs include features like "Like," "Follow," and "Share," offering an easy and affordable platform for communication (Examples: Facebook, Instagram, LinkedIn).

    • Social Discussion sites are platforms built around themes and topics for users to ask questions, comment and engage in conversations; their purpose is to spark conversations, (Examples: Quora, Reddit.)

    • Social review sites display user reviews for services, products, or locations. Examples include Yelp, TripAdvisor, Cars.com, and Google My Business.

    • Wikis are open-source, collaborative platforms for knowledge sharing. They are prone to inaccuracies due to their open nature. (Examples: Wikipedia, Familypedia.)

    • Virtual Social Worlds are 3D, real-time online environments created using digital technologies; they offer users the freedom to mimic real-life scenarios and interact. (examples: WorldsAway, Dreamscape, Cityspace.)

    Media Sharing

    • Media-sharing sites are used to share different types of media content.
    • Examples: YouTube, Vimeo, Pixabay

    Social Media Best Practices

    • Social media platforms are designed for scalability and different purposes.
    • Guidelines exist to help maximize the use of various social media platforms.
    • Key statistics and examples of specific platforms are provided, highlighting their use cases:
      • Facebook (mass market reach, Gen X and Y users)
      • X (formerly Twitter) (social and political engagement, news platform)
      • LinkedIn (professional networking, B2B and sometimes B2C)
      • Instagram (visual-based, strong appeal to visual brands)
      • YouTube (video-sharing, playlists)
      • TikTok (fast-growing, entertainment, short videos)

    Group Project

    • Each group will select a course to promote on a dedicated platform.
    • Promotion activities will run over three months.
    • There will be a group presentation at the end.
    • Grading criteria include idea quality, team composition, consistency, participation, content ideation and creation, follower engagement, reporting, and presentation.

    Suggested Readings

    • Safko and Brake (2009), The Social Media Bible, Tactics, Tools, and Strategies for Business Success
    • Priyanka Garg and Saloni Pahuja (more recent social media work)

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    Introduction to Social Media Network PDF

    Description

    This quiz explores the categories and characteristics of social media platforms as covered in ISM 313. It encourages you to revisit previous lessons while defining key terms and examining best practices. Prepare to engage in discussions about user-generated content and its impact on communities.

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