Introduction to Social Media and Society
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Questions and Answers

What is the distinction between explicit and implicit communication?

Explicit communication refers to what is directly said, while implicit communication is not stated directly but rather inferred or understood through context and shared knowledge.

According to the lecture, the medium of communication is less impactful than the message itself.

False (B)

What is the concept of 'enshittification' as discussed in the lecture?

  • The homogenization of culture and the decline in quality of media due to capitalist pressures. (correct)
  • The spread of misinformation and fake news through social media.
  • The rise of artificial intelligence and its impact on human society.
  • The process of social media platforms becoming increasingly addictive and harmful.

What are the two main pillars of media studies as discussed in the lecture?

<p>The two main pillars of media studies are cultural studies and critical political economy.</p> Signup and view all the answers

Which of the following is NOT a characteristic of an oligopoly?

<p>Government intervention and control over prices. (C)</p> Signup and view all the answers

According to Guy Debord's 'Society of the Spectacle', what is the main goal of the attention economy?

<p>The main goal of the attention economy is to capture our attention and sell it to advertisers. This is achieved through a cycle of advertisements that support each other and create a spectacle of consumption.</p> Signup and view all the answers

Debord's theory of the 'Society of the Spectacle', which is a neo-Marxist theory, argues that communism is the only solution to the problems created by capitalism.

<p>True (A)</p> Signup and view all the answers

What are the five main theses of Debord's 'Society of the Spectacle'?

<p>Reality has been replaced with expectations, consumerism inverts life, images unite people, a relationship between people is mediated by images, worldview becomes an objective force. (D)</p> Signup and view all the answers

What are the criteria for meme success according to Dawkins?

<p>Dawkins argues for a Darwinian framework of meme success based on longevity, fecundity (ability to produce other memes), and copying fidelity (remaining relatively unchanged as it spreads).</p> Signup and view all the answers

The 'bandwagon effect' in social media refers to the tendency for individuals to adopt ideas and trends based on their personal conviction.

<p>False (B)</p> Signup and view all the answers

What is the significance of the phrase 'Philosophy of poverty becomes the poverty of philosophy' in Debord's 'Society of the Spectacle'?

<p>'Philosophy of poverty becomes the poverty of philosophy' highlights the way economic concerns and a focus on material wealth undermine genuine thought and critical thinking within society.</p> Signup and view all the answers

What is the relationship between filter bubbles, feedback loops, and radicalization in social media?

<p>Filter bubbles tailor content to our pre-existing interests, creating feedback loops that amplify our views. This can lead to radicalization by exposing individuals to increasingly extreme and biased information within their personalized echo chambers.</p> Signup and view all the answers

What is Gamergate and how does it relate to the broader discussion of online radicalization?

<p>Gamergate was a harassment campaign targeting women in the gaming industry, often fueled by misogynistic and anti-feminist rhetoric. This incident demonstrates how online platforms can be used to amplify and spread hate speech, leading to real-world consequences.</p> Signup and view all the answers

What is affect, as defined by Sarah Ahmed, and how does it differ from emotion?

<p>Affect is described as a pre-linguistic and unconscious intensity that precedes emotion. It is an unformed feeling that can later become an emotion, but it exists prior to our conscious understanding.</p> Signup and view all the answers

How is 'The Politics of Cringe' related to the concept of affect?

<p>The Politics of Cringe explores how affect, or our bodily reactions to events and people, can be used to create social hierarchies and exclude marginalized groups. Cringe can be a powerful tool for maintaining social control and excluding those who deviate from established norms.</p> Signup and view all the answers

What is the difference between conformity and groupthink?

<p>Conformity is the tendency to change our views based on those around us, while groupthink describes a phenomenon where a group's desire for unity overrides individual critical thinking and rational assessment, leading to poor decisions.</p> Signup and view all the answers

What is the concept of 'biopower' as discussed by Michel Foucault?

<p>Biopower refers to a form of power that operates on populations, shaping their lives and behaviors through various mechanisms like social control, regulation, and surveillance.</p> Signup and view all the answers

The 'panopticon' model suggests that in a society heavily influenced by social media, many individuals are observing a select few individuals as role models or exemplars.

<p>False (B)</p> Signup and view all the answers

What is the key argument made by Bo Burnham's 'Inside' documentary?

<p>Burnham's 'Inside' explores the anxieties and alienation of contemporary life, particularly in the digital age. He uses his art to raise questions about our relationship with the internet, the role of technology in shaping our experiences, and the challenges of navigating our online identities.</p> Signup and view all the answers

According to Bo Burnham, the internet is a 'free market' where all voices have equal opportunities to be heard.

<p>False (B)</p> Signup and view all the answers

What is 'parasociality' and how does it influence our relationship with influencers?

<p>Parasociality refers to a one-sided relationship where an individual feels a connection to a media personality, often an influencer, without reciprocation. This can lead to unrealistic expectations and a sense of intimacy that is not genuine.</p> Signup and view all the answers

How does Bo Burnham relate the concept of 'transhumanism' to the internet and its influence on our lives?

<p>Burnham suggests that our constant connection to the internet and our reliance on technology are blurring the lines between our human selves and the digital world. We're becoming increasingly reliant on technology, potentially leading to a transhumanist future where our identity is intertwined with our online presence.</p> Signup and view all the answers

What is 'the birth of the prison' as explained by Michel Foucault?

<p>'The birth of the prison' refers to Foucault's analysis of the development of modern penal systems and their role in shaping social control and discipline. He argues that prisons are not just about punishment but also about regulating behavior and shaping the individual's mind and body.</p> Signup and view all the answers

Which of the following is the most accurate description of how the panopticon model applies to social media?

<p>Social media encourages users to present idealized versions of themselves, creating a performative dynamic of constant self-monitoring. (C)</p> Signup and view all the answers

What is the 'democratization of fame' and its implications for self-esteem and identity?

<p>'Democratization of fame' refers to the increased accessibility to fame and recognition through online platforms like YouTube and social media. This can lead to a sense of competition and comparison, as individuals measure their own worth against the success of others, impacting self-esteem and identity.</p> Signup and view all the answers

Bo Burnham argues that the clear division between performers and viewers on the internet is crucial for mental health and well-being.

<p>True (A)</p> Signup and view all the answers

How does Bo Burnham describe the homogenization of content on the internet?

<p>Burnham argues that the internet, particularly through platforms like YouTube, is homogenizing content, reducing diverse forms of art and communication to a single, often comedic, format.</p> Signup and view all the answers

What is the irony of social media's promotion of inclusivity and its potential for creating a culture of competition and hierarchy?

<p>Social media often promotes inclusivity and celebrates diversity, yet the very platform can contribute to a culture of competition and hierarchy based on popularity and 'virtue signaling.' This creates a situation where marginalized voices may be competing for attention, inadvertently reinforcing existing power dynamics.</p> Signup and view all the answers

What are the main points of the 'Society of the Spectacle', as summarized in the lecture?

<p>The Society of the Spectacle proposes that reality has been replaced with a spectacle of images and consumerism, creating an illusion of a better life through constant expectation and mediated experiences. Images shape relationships and the spectacle transforms worldview into an objective force, perpetuating a cycle of consumption and alienation.</p> Signup and view all the answers

What is the relationship between 'affect economy' and political manipulation?

<p>The affect economy refers to the circulation and manipulation of feelings in the public sphere. Politicians and others can exploit affect, the unconscious pre-emotion, to shape public opinion, bypassing rational thought and influencing behavior through emotional appeals and triggers.</p> Signup and view all the answers

The concept of 'groupthink' suggests that individuals are more likely to challenge a group's decision when there is a strong sense of unity and conformity.

<p>False (B)</p> Signup and view all the answers

What is 'existential dread' as discussed in the lecture?

<p>Existential dread refers to a feeling of insecurity and anxiety about our place in the world, particularly in the face of vast and uncontrollable forces. It is a sense of unease and responsibility for the state of affairs, a sense of being caught in a system that we do not fully understand.</p> Signup and view all the answers

How does Bo Burnham describe the internet's influence on children's perception of reality?

<p>Burnham points out that for children who have grown up with the internet, it has become seamlessly integrated into their lives, a natural extension of their reality. They experience emotions and forge connections online in a way that was not possible for previous generations.</p> Signup and view all the answers

Bo Burnham argues that the homogenization of content on the internet is a positive development because it promotes a sense of unity and shared understanding.

<p>False (B)</p> Signup and view all the answers

What is 'oppressive tolerance' as mentioned in the lecture?

<p>Oppressive tolerance refers to a seemingly tolerant stance that ultimately reinforces existing power structures and injustices by failing to challenge oppressive ideologies and practices.</p> Signup and view all the answers

What is the main takeaway from the lecture on social media's impact on the human soul?

<p>The lecture underscores the profound influence of social media on our perception of reality, our identities, and our mental well-being. Social media's constant demands for attention, its ability to shape our emotions, and its potential for creating unrealistic expectations raise questions about the price we are willing to pay for online connection and fame.</p> Signup and view all the answers

What is a major benefit of urban trees in relation to environmental management?

<p>They help filter air and soak up storm water. (C)</p> Signup and view all the answers

What is a common misconception about urban density?

<p>A denser urban layout is cheaper for essential services. (D)</p> Signup and view all the answers

What is the law of induced demand in relation to urban infrastructure?

<p>Increase in road capacity leads to more traffic in the long term. (C)</p> Signup and view all the answers

Which factor does NOT contribute to the urban-rural expanse in terms of development?

<p>Policies aimed at preserving farmland. (B)</p> Signup and view all the answers

What aspect of urban areas is NOT typically associated with climate impacts?

<p>Increased farming capacity in urban regions. (C)</p> Signup and view all the answers

What misconception might people have regarding the need for public transportation in urban areas?

<p>Public transportation is less efficient than personal vehicles. (D)</p> Signup and view all the answers

Which statement about the connection between personal values and travel methods is accurate?

<p>Travel preferences often reflect individual priorities and values. (D)</p> Signup and view all the answers

Which factor is NOT a part of campus environmental policies?

<p>Encouraging personal vehicle use over public transit. (A)</p> Signup and view all the answers

What is meant by ecosystem diversity?

<p>The number and variety of habitats in a region. (A)</p> Signup and view all the answers

What is one of the primary reasons we should care about biodiversity?

<p>It provides cultural and non-material benefits. (A)</p> Signup and view all the answers

Which statement best describes a biodiversity hotspot?

<p>A region with a high number of endemic species. (D)</p> Signup and view all the answers

What does 'overexploitation' refer to in the context of biodiversity?

<p>The excessive harvesting of wild species beyond sustainable levels. (B)</p> Signup and view all the answers

What is the significance of indicator species in an ecosystem?

<p>They provide insights into the health of their environment. (C)</p> Signup and view all the answers

What percentage of global freshwater is groundwater?

<p>30% (C)</p> Signup and view all the answers

Which method is a non-conventional solution to water resource management?

<p>Utilizing drip irrigation systems. (A)</p> Signup and view all the answers

What is one characteristic of persistent organic pollutants?

<p>They have a low solubility in water. (B)</p> Signup and view all the answers

What contributes to habitat destruction?

<p>Urbanization and agricultural expansion. (C)</p> Signup and view all the answers

Which of the following best describes generalist species?

<p>Species that have a broad niche and good tolerance to varying conditions. (A)</p> Signup and view all the answers

What process involves the accumulation of chemicals in an organism that is greater than the levels in their environment?

<p>Bioconcentration (B)</p> Signup and view all the answers

Which of the following characteristics is NOT associated with Persistent Organic Pollutants?

<p>High solubility in water (C)</p> Signup and view all the answers

What is the primary concern for health associated with Polycyclic Aromatic Hydrocarbons (PAHs)?

<p>Combustion derivation from various sources (C)</p> Signup and view all the answers

Which model is used to determine the concentration of pollutants in the air?

<p>Gaussian Plume Model (C)</p> Signup and view all the answers

What does the term 'forever chemicals' refer to in the context of PFAs?

<p>Chemicals that resist breakdown and persist indefinitely (D)</p> Signup and view all the answers

What is a method used for passive sampling of air pollutants?

<p>Filter papers (A)</p> Signup and view all the answers

Which of the following compounds is an example of polychlorinated biphenyls (PCBs)?

<p>Aroclor (A)</p> Signup and view all the answers

Which pollutant is characterized by strong C-F bonds and has properties that make it resistant to breakdown?

<p>PFAs (C)</p> Signup and view all the answers

What is the impact of air pollution on global health statistics?

<p>Causes 1 in 10 deaths globally (B)</p> Signup and view all the answers

Which of the following definitions best describes air pollution?

<p>Contamination of the atmosphere by gaseous, liquid, and solid waste (B)</p> Signup and view all the answers

Which of the following is NOT a recognized threat to biodiversity?

<p>Economic growth (B)</p> Signup and view all the answers

What are two main strategies to reverse habitat loss?

<p>Conserve viable habitats and restore degraded habitats (C)</p> Signup and view all the answers

What is a key component of ecological restoration regarding uncertainty?

<p>Planning for restoration failures (A)</p> Signup and view all the answers

Which of the following best defines 'succession' in an ecological context?

<p>The process of species composition changing over time (D)</p> Signup and view all the answers

Which law governs environmental protection in Canada?

<p>Canadian Environmental Protection Act, 1999 (B)</p> Signup and view all the answers

What is the main goal of restoring ecosystems like Grasslands National Park?

<p>To focus on nutrient cycling and carbon storage (B)</p> Signup and view all the answers

Which of the following factors is NOT typically considered during an Environmental Impact Assessment (EIA)?

<p>Weather patterns (D)</p> Signup and view all the answers

Which statement best describes 'sustainable development'?

<p>Ensures future generations can meet their own needs (A)</p> Signup and view all the answers

What significant document is known for emphasizing sustainability in development?

<p>The 1987 Brundtland Report (B)</p> Signup and view all the answers

What is a primary consideration when assessing species at risk (SAR)?

<p>Prevention of extinction and extirpation (D)</p> Signup and view all the answers

Flashcards

Social Media Denaturing Society

Social media's impact on society, changing how we interact and perceive the world.

Medium is the Message

The way information is presented (the medium) is more important than the message itself.

Memes

Short, easily spread ideas or images that grab attention, but lack long-term purpose.

Explicit Information

Information clearly and directly stated.

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Implicit Information

Information not directly stated but understood from context.

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Enshittification

The decline in quality of something, often due to commercialization or homogenization.

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Homogenization

Making things similar or the same to fit into a big picture.

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Cultural Studies

A method to describe and understand aspects of a society using cultural elements.

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Critical Political Economy

A way of examining critical aspects of the economy and how it affects society.

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Oligopoly

A market with a few large sellers.

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Monopoly

A market with only one seller.

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Monopsony

A market with only one buyer.

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Capitalism

An economic system where companies, not the government, are in control, deciding things like labour laws and production methods.

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Society of the Spectacle

A theory that society is presented to us as a spectacle, with images and advertisements shaping our views.

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Attention Economy

An economic model focused on capturing and maintaining people's attention through media.

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Filter Bubble

An online experience where search results and content are tailored to your existing views/interests, limiting exposure to different perspectives.

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Radicalization

The process of becoming more extreme in beliefs or actions.

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Parasocial Relationships

One-sided relationships where someone feels connected to a media figure/personality, but the relationship isn't reciprocal.

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Social Norms

Rules of behaviors that are considered acceptable within a group or society.

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Conformity

The tendency to adjust behavior or beliefs to match the group or the norms.

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Groupthink

A phenomenon where the desire for harmony in a group overrides realistic appraisal of options.

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Affect

A pre-conscious feeling, experience or emotional quality.

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Artificial Intelligence (AI)

Computer systems capable of performing tasks that typically require human intelligence.

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Transhumanism

Belief in the possibility of using technology to improve human capabilities and transform the human experience.

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Memes (in social science)

Ideas, practices, and beliefs that spread within a culture.

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Expropriation

The government taking or purchasing land for public use.

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Urban sprawl

The expansion of urban areas into surrounding rural areas, often characterized by low-density development and dependence on cars.

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Missing middle

Housing options between single-family homes and high-rise apartments, like townhouses or duplexes.

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Law of Induced Demand

The phenomenon where increasing road capacity leads to more traffic, rather than reducing congestion.

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Biodiversity

The variety of life on Earth, encompassing different species, ecosystems, and genetic variations.

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Urban trees: Benefits

Trees in urban areas provide benefits like storm water absorption, air filtration, and cooling shade.

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Urban trees: Negatives

Urban trees require management and maintenance, and sometimes conflict with infrastructure needs.

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Green spaces

Parks, gardens, and other natural areas in urban environments.

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Ecosystem Diversity

The number and variety of habitats within a region.

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Genetic Diversity

The variety of genes or nucleotides within a species.

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Biodiversity Hotspots

Regions with high concentrations of endemic species, meaning they are found nowhere else in the world.

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Endemic Species

Species that are found only in a specific geographic location.

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Natural Extinctions

The disappearance of species due to natural processes like climate change, predation, or competition.

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Habitat Destruction

The loss or degradation of natural habitats, often caused by human activities.

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Invasive Species

Non-native species that are introduced to a new environment and cause harm to native species.

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Overexploitation

Harvesting wild plants or animals at rates exceeding the ability of populations to recover.

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Pollution

The introduction of harmful substances into the environment, affecting living organisms.

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Habitat Loss

The destruction or degradation of natural habitats, leading to a decline in biodiversity and species extinction. This can be caused by factors such as deforestation, urbanization, and agriculture.

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Ecological Restoration

The process of assisting the recovery of a degraded, damaged, or destroyed ecosystem. It aims to re-establish the ecological structure, function, and biodiversity of the original habitat.

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Disturbance

Any event that alters the structure or function of an ecosystem, such as a wildfire, flood, or insect outbreak.

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Succession

The gradual process of change in the species composition of an ecosystem over time, following a disturbance. This can be primary succession (starting from bare rock) or secondary succession (occurring in a previously disturbed area).

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Species at Risk (SAR)

Species that are facing a high risk of extinction or extirpation (local extinction).

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COSEWIC

The Committee on the Status of Endangered Wildlife in Canada, responsible for assessing the conservation status of wildlife species in Canada, and making recommendations to the Government of Canada.

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Grasslands National Park Restoration Targets

Specific goals set for restoring degraded grasslands in the park. These may include restoring specific habitats, restoring ecosystem processes like nutrient cycling and carbon storage.

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Environmental Impact Assessment (EIA)

A process of identifying, predicting, evaluating, and mitigating the potential environmental impacts of a proposed project.

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Sustainable Development

Development that meets the needs of the present generation without compromising the ability of future generations to meet their own needs.

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SDGs

Sustainable Development Goals, a set of 17 goals adopted by the United Nations as a roadmap for achieving a sustainable future.

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Persistent Organic Pollutants (POPs)

Chemicals that resist breakdown in the environment, can travel long distances, accumulate in organisms, and pose health risks.

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Bioaccumulation

The process where a substance builds up in an organism's tissues over time, often through consuming contaminated food.

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Biomagnification

The increasing concentration of a substance as you move up the food chain, leading to higher levels in top predators.

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Octanol-Water Partition Coefficient (Kow)

A measure of how well a chemical dissolves in fatty tissues (octanol) compared to water.

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PFAs (Perfluoroalkyl and Polyfluoroalkyl Substances)

A group of chemicals with strong C-F bonds that make them very persistent in the environment, resisting breakdown.

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Air Pollution

The contamination of the atmosphere with harmful gases, liquids, or solids, affecting human health and the environment.

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Primary Pollutants

Pollutants directly emitted from a source, such as exhaust from cars or smoke from factories.

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Secondary Pollutants

Pollutants formed in the atmosphere through chemical reactions between primary pollutants and other atmospheric components.

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Study Notes

Introduction to Social Media and Society

  • Social media reshapes society, rewiring brains and constantly collecting data.
  • Memes capture attention fleetingly, lacking lasting impact.
  • Media's format impacts the message more significantly than the message itself.
  • Technology eliminates jobs but fosters progression.
  • The way we communicate changes (vocab and languages)
  • Written words lose context compared to spoken ones.
  • AI simplifies messages, removing personal touch.
  • Humans enrich message by adding examples and context, while AI presents messages in a black and white, final format.

Enshitttification

  • Media homogenization is a consequence of capitalism.
  • Media quality is diverse, making singular points unreliable.
  • Cultural studies describe, while critical political economy seeks improvement.
  • Larger corporations often acquire smaller ones, creating a few dominant entities.
  • Innovation is often sacrificed for acquisition in media markets.
  • Oligopoly, monopolies, and monopsonies dominate media industries.

Boredom and the Spectacle

  • Boredom drives some social movements and activities.
  • Online activities may feel unfulfilling.
  • Society of the Spectacle (Debord): Capitalism uses spectacle as reality.
  • Advertisements support each other in a cycle.
  • Images influence and distort views.
  • Attention economy: companies capture and monetize attention.
  • People often become the spectacle by branding themselves and participating.

Midterm and Critical Media Analysis

  • Midterm will cover YouTube videos, authors (like Debord, Walisk, Phillips), and related themes/concepts.
  • Plagiarism is a key concern for original thought and effort.
  • The midterm will be two hours in length, using pen and paper.

Memes and Their Impact

  • Memes spread ideas rapidly and are impacted by longevity, fecundity, and copying fidelity.
  • Memes' impact follows a Darwinian framework of survival.
  • Memes often have political motivation.
  • Groupthink and bandwagon effect impacts meme spreading.
  • Nano-stories blend sensationalism and commercialism with group dynamics, often manipulated for political ends.
  • Hoaxes and Memes differ regarding their intention. Hoaxes may or may not be obviously intentional, whereas memes are presented as jokes.

Radicalization & Filtering Bubbles

  • Filter bubbles: personalized online content without user awareness.
  • Feedback loops enhance engagement—AI, youtubers and their content.
  • Examples of political radicalization (Gamergate, The Wire).

Affect, Social Norms, and Conformity

  • Affect precedes emotion—an intensity, prelinguistic and unconscious.
  • Social norms dictate social behavior and are tested and revised.
  • Conformity, in turn, relies on groupthink.
  • Experiments show distortion of opinion/judgement, and action, under group influence.
  • (Allport, Sherief, Janis, Irvin).

Artificial Intelligence & Technology

  • AI is about desire/what people want; tailored to various people and needs.
  • AGI (Artificial General Intelligence) is not yet present; AI that thinks independently.
  • Examples include seasteading, libertarian ideas, and California ideology.
  • Criticism exists about the AI's impact and the implications of technology. (Kate Crawford)
  • Some predict climate change solutions through AI techniques and others argue against it

Parasociality and Alienation

  • Understanding the world through art is a method of analyzing it without direct experience.
  • Parasocial relationships are developed between people and social media or influencers
  • Online performances, in contrast to traditional performance/audience dynamics.
  • Technology blurs what is real.
  • Individuals perform for/as attention.

The Soul and Social Media

  • Media impacts human expression, thought, and actions.
  • Foucault's panopticon, synopticon, and biopower in relation to social media.
  • Synopticon and panopticon in relation to social interactions on social media
  • Children are the most impacted. They are deeply integrated into the digital age.
  • Loss of privacy concerns.
  • Exploitation by companies.

Review of Key Concepts

  • Memes, Society of the Spectacle, attention cycles, illusion of reality
  • Filter bubbles, radicalization, affect, groupthink
  • AI, transhumanism, social media, the human soul

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Description

This quiz explores the evolution of social media and its profound effects on society. It examines how media shapes communication, the impact of technology on jobs, and the trends of media homogenization driven by capitalism. Understand the intricacies of how social media rewires our brains and influences cultural dynamics.

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