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Questions and Answers
What element of communication involves the sender encoding a message in a form that can be understood and then transmitting it?
Which element of communication involves the receiver comprehending the information from the sender by decoding or interpreting it?
What is the term used to describe how a message is transmitted in the communication process?
Which factor of communication refers to any sort of interference that affects the message being sent, received, or understood?
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What does media literacy aim to empower citizens with?
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What does INFORMATION LITERACY involve according to the text?
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What is the main focus of Media and Information Literacy (MIL)?
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According to Article 19 of the Universal Declaration of Human Rights, what does the right to freedom of opinion and expression include?
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What is the role of media in communication?
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How is media different from information literacy?
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Which of the following best describes the process of communication?
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Why is understanding the basic communication process crucial in media?
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Study Notes
Shannon-Weaver's Model of Communication
- The communication process begins with the sender, who has information to share with others.
- The sender encodes the message and transmits it through a channel (medium).
- The receiver receives the message and decodes/interprets it.
Components of the Communication Process
- The sender (communicator or source) initiates the communication process.
- The receiver (interpreter) receives and decodes the message.
- The message or content is the information being relayed.
- The channel or medium is how the message is transmitted (e.g., cell phones, radio, television).
- Feedback occurs when the receiver responds to the sender, indicating comprehension.
Factors Affecting Communication
- Noise: any interference that affects the message being sent, received, or understood.
- Context: the setting and situation in which communication takes place, which can impact the successful exchange of information.
Media and Information Literacy
- Literacy is the ability to identify, understand, interpret, create, communicate, and compute using printed or written materials.
- Media Literacy is the ability to access, analyze, evaluate, create, reflect, and act using all forms of communication.
- It aims to empower citizens by providing competencies necessary to engage with traditional media and new technologies.
Definition of Media
- Media is the means of communication that reaches or influences people widely (e.g., radio, television, newspapers, magazines, cellphones, internet).
Definition of Communication
- Communication is the process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.
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Description
Explore the fundamentals of Media and Information Literacy (MIL) and its importance in accessing, analyzing, and creating media content. Understand the significance of human rights in relation to freedom of opinion, expression, and information sharing. Dive into Article 19 of the Universal Declaration of Human Rights for a comprehensive understanding.
