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Questions and Answers
What is the distinguishing characteristic of journalism that makes it indispensable to democratic societies?
Which of the following is considered a part of mass communication?
How does the changing media environment impact journalists' choice of communication channel?
What is the primary function of a journalist according to Rebecca Briscoe?
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Which form of mass media is considered part of traditional media?
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What is the main purpose of mass communication?
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Which of the following is NOT considered a form of mass communication?
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What does 'heterogeneous' mean in the context of mass communication?
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Which of the following is NOT typically understood as a form of mass communication?
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What distinguishes mass communication from other forms of communication?
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Study Notes
Characteristics of Journalism and Mass Communication
- Journalism is indispensable to democratic societies due to its ability to hold those in power accountable and provide a voice to the marginalized.
Mass Communication
- Mass communication includes forms such as newspapers, magazines, radio, television, and the internet.
- The primary function of a journalist is to provide accurate, unbiased, and timely information to the public, according to Rebecca Briscoe.
Changing Media Environment
- The changing media environment impacts journalists' choice of communication channel, with many turning to digital channels for their speed and reach.
Traditional Media
- Print media, such as newspapers and magazines, are considered part of traditional media.
Purpose of Mass Communication
- The main purpose of mass communication is to disseminate information to a large audience.
Forms of Mass Communication
- Face-to-face conversations are NOT considered a form of mass communication.
- Interpersonal communication is NOT typically understood as a form of mass communication.
Heterogeneous
- In the context of mass communication, 'heterogeneous' refers to a diverse audience with varying backgrounds, interests, and needs.
Distinguishing Characteristics of Mass Communication
- Mass communication is distinguished from other forms of communication by its ability to reach a large, scattered audience simultaneously.
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Description
Learn the fundamental concepts of mass communication and journalism, including the process of sending messages to a large audience through various channels. Explore the practice of providing entertainment and information to the general public.
