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Questions and Answers
What is the distinguishing characteristic of journalism that makes it indispensable to democratic societies?
What is the distinguishing characteristic of journalism that makes it indispensable to democratic societies?
Which of the following is considered a part of mass communication?
Which of the following is considered a part of mass communication?
How does the changing media environment impact journalists' choice of communication channel?
How does the changing media environment impact journalists' choice of communication channel?
What is the primary function of a journalist according to Rebecca Briscoe?
What is the primary function of a journalist according to Rebecca Briscoe?
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Which form of mass media is considered part of traditional media?
Which form of mass media is considered part of traditional media?
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What is the main purpose of mass communication?
What is the main purpose of mass communication?
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Which of the following is NOT considered a form of mass communication?
Which of the following is NOT considered a form of mass communication?
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What does 'heterogeneous' mean in the context of mass communication?
What does 'heterogeneous' mean in the context of mass communication?
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Which of the following is NOT typically understood as a form of mass communication?
Which of the following is NOT typically understood as a form of mass communication?
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What distinguishes mass communication from other forms of communication?
What distinguishes mass communication from other forms of communication?
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Study Notes
Characteristics of Journalism and Mass Communication
- Journalism is indispensable to democratic societies due to its ability to hold those in power accountable and provide a voice to the marginalized.
Mass Communication
- Mass communication includes forms such as newspapers, magazines, radio, television, and the internet.
- The primary function of a journalist is to provide accurate, unbiased, and timely information to the public, according to Rebecca Briscoe.
Changing Media Environment
- The changing media environment impacts journalists' choice of communication channel, with many turning to digital channels for their speed and reach.
Traditional Media
- Print media, such as newspapers and magazines, are considered part of traditional media.
Purpose of Mass Communication
- The main purpose of mass communication is to disseminate information to a large audience.
Forms of Mass Communication
- Face-to-face conversations are NOT considered a form of mass communication.
- Interpersonal communication is NOT typically understood as a form of mass communication.
Heterogeneous
- In the context of mass communication, 'heterogeneous' refers to a diverse audience with varying backgrounds, interests, and needs.
Distinguishing Characteristics of Mass Communication
- Mass communication is distinguished from other forms of communication by its ability to reach a large, scattered audience simultaneously.
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Description
Learn the fundamental concepts of mass communication and journalism, including the process of sending messages to a large audience through various channels. Explore the practice of providing entertainment and information to the general public.
