Introduction to Marketing

What is Marketing?

• Marketing refers to all strategies and options that help businesses achieve their objectives, increase sales, or improve brand perception.
• It is a crucial strategy that every business must implement in its global plan to grow.

Marketing vs. Advertising

• Marketing and advertising are different terms, although they have similar objectives.
• Advertising is a type of action or strategy that can be included within marketing.
• Advertising focuses on promoting a specific product or service offered by a company to its target audience.

Characteristics of Marketing

• Marketing stimulates exchanges, with the idea of "I give you this in exchange for that, and thus help you solve your problem."
• Modern marketing focuses on the needs and desires of the consumer.
• It is not about "impacting" or reaching the consumer indiscriminately, but rather about listening to and adapting to their demands.

Importance of Marketing and Sales

• Marketing and sales should not work separately, but rather as an interconnected whole.
• Without marketing, there are no sales, and without sales, it's impossible to know the true concerns and needs of the final consumer.

The 4Ps of Marketing

• Product or Service: The root of all marketing strategies, as it is the key to satisfying the desires of the target audience.
• Point of Sale or Distribution: The goal of distribution is to facilitate easy access to the product or service and provide a good brand experience during the purchase process.
• Price: Defining the price of the product or service is crucial, considering factors like company objectives, target audience, competition prices, trends, and profit margin.
• Promotion: The point where the product or service is made known to the target audience, and public awareness is created.

Types of Marketing Strategies

• Plan of Marketing: A document that collects the analysis of the company's situation, objectives, and steps to achieve them.
• Marketing Digital or Online Marketing: A discipline that focuses on developing a strategy solely in the digital environment.
• Direct Marketing: A type of campaign that seeks to generate a response from a specific audience, based on direct and bidirectional communication.
• Email Marketing: Sending emails to a database of clients and contacts with the goal of loyalty and product promotion.
• Viral Marketing: A strategy that relies on the diffusion capacity of some content or public messages, like a virus.
• Mobile Marketing: A concept that encompasses all marketing actions and campaigns focused exclusively on mobile devices.
• Inbound Marketing: A methodology that focuses on creating valuable content to attract qualified traffic and potential customers.

Final Thoughts

• Defining a Marketing Plan is essential to achieve business objectives.
• A Marketing Plan includes objectives, indicators, metrics, and necessary information to achieve results.

What is Marketing?

• Marketing refers to all strategies and options that help businesses achieve their objectives, increase sales, or improve brand perception.
• It is a crucial strategy that every business must implement in its global plan to grow.

Marketing vs. Advertising

• Marketing and advertising are different terms, although they have similar objectives.
• Advertising is a type of action or strategy that can be included within marketing.
• Advertising focuses on promoting a specific product or service offered by a company to its target audience.

Characteristics of Marketing

• Marketing stimulates exchanges, with the idea of "I give you this in exchange for that, and thus help you solve your problem."
• Modern marketing focuses on the needs and desires of the consumer.
• It is not about "impacting" or reaching the consumer indiscriminately, but rather about listening to and adapting to their demands.

Importance of Marketing and Sales

• Marketing and sales should not work separately, but rather as an interconnected whole.
• Without marketing, there are no sales, and without sales, it's impossible to know the true concerns and needs of the final consumer.

The 4Ps of Marketing

• Product or Service: The root of all marketing strategies, as it is the key to satisfying the desires of the target audience.
• Point of Sale or Distribution: The goal of distribution is to facilitate easy access to the product or service and provide a good brand experience during the purchase process.
• Price: Defining the price of the product or service is crucial, considering factors like company objectives, target audience, competition prices, trends, and profit margin.
• Promotion: The point where the product or service is made known to the target audience, and public awareness is created.

Types of Marketing Strategies

• Plan of Marketing: A document that collects the analysis of the company's situation, objectives, and steps to achieve them.
• Marketing Digital or Online Marketing: A discipline that focuses on developing a strategy solely in the digital environment.
• Direct Marketing: A type of campaign that seeks to generate a response from a specific audience, based on direct and bidirectional communication.
• Email Marketing: Sending emails to a database of clients and contacts with the goal of loyalty and product promotion.
• Viral Marketing: A strategy that relies on the diffusion capacity of some content or public messages, like a virus.
• Mobile Marketing: A concept that encompasses all marketing actions and campaigns focused exclusively on mobile devices.
• Inbound Marketing: A methodology that focuses on creating valuable content to attract qualified traffic and potential customers.

Final Thoughts

• Defining a Marketing Plan is essential to achieve business objectives.
• A Marketing Plan includes objectives, indicators, metrics, and necessary information to achieve results.