Introduction to Marketing

Marketing refers to all strategies and options that help businesses achieve their objectives, increase sales, or improve brand perception.
It is a crucial strategy that every business must implement in its global plan to grow.

Marketing and advertising are different terms, although they have similar objectives.
Advertising is a type of action or strategy that can be included within marketing.
Advertising focuses on promoting a specific product or service offered by a company to its target audience.

Marketing stimulates exchanges, with the idea of "I give you this in exchange for that, and thus help you solve your problem."
Modern marketing focuses on the needs and desires of the consumer.
It is not about "impacting" or reaching the consumer indiscriminately, but rather about listening to and adapting to their demands.

Marketing and sales should not work separately, but rather as an interconnected whole.
Without marketing, there are no sales, and without sales, it's impossible to know the true concerns and needs of the final consumer.

Product or Service: The root of all marketing strategies, as it is the key to satisfying the desires of the target audience.
Point of Sale or Distribution: The goal of distribution is to facilitate easy access to the product or service and provide a good brand experience during the purchase process.
Price: Defining the price of the product or service is crucial, considering factors like company objectives, target audience, competition prices, trends, and profit margin.
Promotion: The point where the product or service is made known to the target audience, and public awareness is created.

Plan of Marketing: A document that collects the analysis of the company's situation, objectives, and steps to achieve them.
Marketing Digital or Online Marketing: A discipline that focuses on developing a strategy solely in the digital environment.
Direct Marketing: A type of campaign that seeks to generate a response from a specific audience, based on direct and bidirectional communication.
Email Marketing: Sending emails to a database of clients and contacts with the goal of loyalty and product promotion.
Viral Marketing: A strategy that relies on the diffusion capacity of some content or public messages, like a virus.
Mobile Marketing: A concept that encompasses all marketing actions and campaigns focused exclusively on mobile devices.
Inbound Marketing: A methodology that focuses on creating valuable content to attract qualified traffic and potential customers.

Defining a Marketing Plan is essential to achieve business objectives.
A Marketing Plan includes objectives, indicators, metrics, and necessary information to achieve results.

Marketing refers to all strategies and options that help businesses achieve their objectives, increase sales, or improve brand perception.
It is a crucial strategy that every business must implement in its global plan to grow.

Marketing and advertising are different terms, although they have similar objectives.
Advertising is a type of action or strategy that can be included within marketing.
Advertising focuses on promoting a specific product or service offered by a company to its target audience.

Marketing stimulates exchanges, with the idea of "I give you this in exchange for that, and thus help you solve your problem."
Modern marketing focuses on the needs and desires of the consumer.
It is not about "impacting" or reaching the consumer indiscriminately, but rather about listening to and adapting to their demands.

Marketing and sales should not work separately, but rather as an interconnected whole.
Without marketing, there are no sales, and without sales, it's impossible to know the true concerns and needs of the final consumer.

Product or Service: The root of all marketing strategies, as it is the key to satisfying the desires of the target audience.
Point of Sale or Distribution: The goal of distribution is to facilitate easy access to the product or service and provide a good brand experience during the purchase process.
Price: Defining the price of the product or service is crucial, considering factors like company objectives, target audience, competition prices, trends, and profit margin.
Promotion: The point where the product or service is made known to the target audience, and public awareness is created.

Plan of Marketing: A document that collects the analysis of the company's situation, objectives, and steps to achieve them.
Marketing Digital or Online Marketing: A discipline that focuses on developing a strategy solely in the digital environment.
Direct Marketing: A type of campaign that seeks to generate a response from a specific audience, based on direct and bidirectional communication.
Email Marketing: Sending emails to a database of clients and contacts with the goal of loyalty and product promotion.
Viral Marketing: A strategy that relies on the diffusion capacity of some content or public messages, like a virus.
Mobile Marketing: A concept that encompasses all marketing actions and campaigns focused exclusively on mobile devices.
Inbound Marketing: A methodology that focuses on creating valuable content to attract qualified traffic and potential customers.

Defining a Marketing Plan is essential to achieve business objectives.
A Marketing Plan includes objectives, indicators, metrics, and necessary information to achieve results.