Introduction to E-commerce

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Questions and Answers

What is a primary reason for studying e-commerce?

  • To master traditional retail operations.
  • To comprehend the evolving landscape of digital commerce. (correct)
  • To disregard the impact of emerging technologies.
  • To specialize exclusively in physical storefront management.

Which factor most significantly contributes to the expansion of e-commerce?

  • Governmental restrictions on data privacy.
  • Increased reliance on physical stores.
  • Decline in digital security measures.
  • Advancements in mobile technology and internet accessibility. (correct)

How does understanding consumer behavior benefit e-commerce businesses?

  • It helps reduce the relevance of marketing strategies.
  • It restricts the business's ability to adapt to market changes.
  • It enables the business to predict trends and customize offerings. (correct)
  • It limits a business's ability to track competitors.

In what way do data analytics enhance e-commerce operations?

<p>By informing strategic decisions and predicting market trends. (A)</p> Signup and view all the answers

What role does effective supply chain management play in e-commerce success?

<p>It ensures timely delivery and customer satisfaction. (D)</p> Signup and view all the answers

Which of the following is a key challenge facing e-commerce businesses today related to data security?

<p>Ensuring customer data is protected from breaches and cyber threats. (A)</p> Signup and view all the answers

How does personalization impact the effectiveness of e-commerce marketing?

<p>It can improve the customer experience and increase sales conversions. (D)</p> Signup and view all the answers

Which aspect of customer service is most crucial for retaining e-commerce customers?

<p>Offering prompt and efficient issue resolution. (D)</p> Signup and view all the answers

What is one of the main difficulties of expanding an e-commerce business globally?

<p>Navigating diverse cultural preferences and regulatory environments. (D)</p> Signup and view all the answers

How can e-commerce businesses use social media to enhance their brand presence?

<p>By consistently engaging with customers and creating shareable content. (D)</p> Signup and view all the answers

Flashcards

Why study e-commerce?

Understanding the rapid growth and changes occurring in digital commerce.

Study Notes

  • A primary reason to study e-commerce is to understand the rapid growth and changes in digital commerce.

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