Introduction to Digital Marketing

E-marketing, also known as digital marketing, uses websites, social media, and online platforms to promote products and services.

E-marketing relies on online channels like social media, websites, and online ads. It's often cheaper and reaches a global audience. Traditional marketing uses offline methods like TV, radio, print ads, and direct mail. It's more expensive and less targeted.

E-marketing offers a wider reach, 24/7 availability, and lower costs compared to traditional marketing.

E-marketing advantages include cost-effectiveness, convenience for customers, and measurable results.

E-marketing limitations include the lack of physical interaction, potential scams, and reliance on technology.

Customer behavior is the process customers use to select, purchase, and use products or services. It is important to understand consumer behavior for successful marketing.

Big Data involves using data from websites, social media, and other sources to understand customer preferences and tailor marketing campaigns.

E-marketing benefits include affordability, global reach, and measurable results. Understanding customer behavior and Big Data is key for successful e-marketing.

A blend of product, price, place, and promotion strategies designed to satisfy customers and achieve business goals.

A strategy that combines situation analysis, objective setting, strategic planning, tactic selection, action execution, and performance monitoring.

The first step in the SOSTAC model, defining the current situation and competitive landscape.

Clearly defined goals for a digital marketing campaign, such as increasing sales or brand awareness.

The overall plan for achieving objectives, including target audience identification, brand positioning, and value proposition.

Specific actions and tools used in a digital marketing campaign, such as social media marketing, email campaigns, and search engine optimization.

The details of implementation, including assigned roles, timelines, and resource allocation.

Monitoring the effectiveness of the campaign using key performance indicators (KPIs) like sales growth, website traffic, and engagement.

A model that shows how customers move through different stages before making a purchase.

The initial stage of the conversion funnel where customers become aware of a problem or need.

The middle stage of the conversion funnel where customers consider different solutions to their problems.

The final stage of the conversion funnel where customers are ready to make a purchase.

A marketing strategy that focuses on building strong relationships with existing customers.

A model that describes how customers make decisions in physical stores, influenced by digital channels, and driven by technology for personalized experiences.

A process that maps the customer journey from awareness to purchase, highlighting important touchpoints and potential areas for improvement.

A marketing model that emphasizes understanding the steps a customer takes from awareness to purchasing.

Unique visitors refer to the number of distinct individuals who have visited a website, even if they've visited multiple times.

Average visit duration measures the average amount of time visitors spend on a website during a single visit.

Page views per visit indicate the average number of pages a visitor browses during their visit.

Bounce rate represents the percentage of visitors who leave a website after viewing only one page.

Exit rate measures the percentage of visitors who leave a website from a specific page.

Conversion rate tracks the percentage of visitors who complete a desired action on a website, such as making a purchase or signing up for a newsletter.

Content publishing uses diverse forms like blogs, videos, and social media to attract visitors.

SEO involves optimizing your website's content and structure to improve its ranking in search engine results.

The initial stage where potential customers discover a problem and seek solutions.

The stage where interested customers actively research solutions and gather information.

The stage where customers compare different solutions and consider the available options.

Metrics that track key performance indicators for digital marketing campaigns.

The source of website visitors, providing insights into the effectiveness of different marketing channels.

The number of times a particular webpage is viewed by visitors.

The total number of unique visitors that come to the website.

These digital consumers are loyal to specific brands and favor perks like free shipping. They often utilize paid search to find desired products.

These digital consumers prioritize finding the best deals across numerous retailers. They frequently compare prices to secure the most advantageous offer.

These digital consumers meticulously evaluate their purchasing decisions. They take their time, carefully considering various factors before making a purchase. They respond positively to discounts.

These digital consumers spend the most time deliberating before making a purchase. They are not in a hurry to buy and often seek answers to questions like 'What should I buy?' and 'Which brand is best?'

A model that represents the four stages a customer goes through during the purchasing process: attention, interest, desire, and action.

This model illustrates how customers transition from potential leads to loyal customers.

This refers to the use of data and insights about customer behavior to create personalized experiences. It allows businesses to recommend products and services based on past purchases and preferences.

The impact of technology on how consumers interact with brands and make purchases. It includes factors like faster internet speeds, mobile devices, and on-demand media.