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Questions and Answers
What is the meaning of the term "communication"?
What is the meaning of the term "communication"?
The act of conveying information, feelings, or ideas from one person to another, usually through words, gestures, or written expressions.
Communication is only relevant to specific subjects of study?
Communication is only relevant to specific subjects of study?
False (B)
Which of the following disciplines is NOT considered a social science?
Which of the following disciplines is NOT considered a social science?
What are the key elements identified by Harold Lasswell in his model of communication?
What are the key elements identified by Harold Lasswell in his model of communication?
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What is the significance of Wilbur Schramm's contribution to communication studies?
What is the significance of Wilbur Schramm's contribution to communication studies?
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Who argued that mass media can shape public opinion and create a shared social reality?
Who argued that mass media can shape public opinion and create a shared social reality?
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What is the role of communication in education and society according to John Dewey?
What is the role of communication in education and society according to John Dewey?
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Carl Hovland's research focused on the impact of mass media on political campaigns.
Carl Hovland's research focused on the impact of mass media on political campaigns.
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What are the key components of the communication model proposed by Berlo?
What are the key components of the communication model proposed by Berlo?
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What is the noise element in the Shannon-Weaver model of communication?
What is the noise element in the Shannon-Weaver model of communication?
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The development of communication studies in Malaysia is solely driven by the rise in digital media.
The development of communication studies in Malaysia is solely driven by the rise in digital media.
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Match the first generation of communication studies in public universities in Malaysia to the correct university names.
Match the first generation of communication studies in public universities in Malaysia to the correct university names.
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Study Notes
Introduction to Communication (SCCAK1013) - Topic 1: History of Communication Study
- Communication is a daily activity, impacting all aspects of life, unlike some subjects that are more contained.
- Individuals communicate with themselves and others, as well as interact with mass media and social media.
- Communication is considered a social science due to its focus on social and cultural aspects of human interaction.
- It's a complex process involving various social scientists in its study.
Communication as a Social Science
- Communication studies are a social science, analyzing how humans interact socially and culturally.
- Communication is a complex and multifaceted process.
- Communication is analyzed by different social scientists.
Interdisciplinary Nature of Communication Studies
- Communication is intertwined with numerous fields, including economics, psychology, sociology, anthropology, law, history, archaeology, geography, and linguistics.
Key Roles in Communication Studies (specializations)
- Sociologists study social patterns and processes underlying human behavior and interaction.
- Media scholars study the production, distribution, and consumption of media messages, how media shapes and is shaped by social discourse and change.
- Anthropologists study human cultures and societies.
- Psychologists analyze human cognition, emotion, personality and how communication affects and is affected by them.
- Political scientists study political processes, including how communication impacts public opinion, policy, and campaigns.
Historical Developments of Communication Studies
- Classical Period (500 BCE-400 CE): Plato and Aristotle established theories of rhetoric and persuasion.
- Medieval Period (400-1400 CE): Communication study focused on religious and legal contexts.
- Renaissance Period (1400-1700 CE): Renewed interest in rhetoric and language use in diverse contexts.
- Enlightenment Period (1700-1800 CE): Development of communication theories and models, leading to empirical research.
- 19th Century: Communication studies emerged as a distinct academic field.
- 20th Century: Vast growth of communication studies due to new technologies.
Factors Influencing Communication Studies Development
- Rise of new communication technologies (telephone, radio, film).
- Development of social science fields (psychology, sociology, political science).
- Increasing importance of communication in public and business settings.
Key Scholars and Models
- Harold Lasswell: Developed a communication model identifying key elements (who says what to whom through what channel with what effect?).
- Walter Lippmann: Public intellectual who explored the role of mass media in society and shaping public opinion.
- John Dewey: Philosopher focusing on communication's role in education and democratic participation.
- Carl Hovland: Psychologist researching the effects of mass media on public opinion, foundation for persuasion research.
- Shannon-Weaver Model: A communication model, involving a source, transmitter, channel, receiver, destination, message, signal, and noise.
- David Berlo's model: A communication model outlining components like source, channel, and receiver and their individual traits in affecting communication.
Communication Studies in Malaysia
- Development of communication studies in Malaysian public and private universities.
- Factors driving the growth of communication studies in Malaysia (rise of digital media, creative economy, expanding multinational corporations, government focus on digital transformation).
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Description
Explore the foundations of communication as a social science. This quiz delves into the history, complexity, and interdisciplinary nature of communication studies, highlighting the diverse fields influencing human interaction. Test your knowledge on the key concepts and roles in communication.
