Introduction to Business Module 4
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Questions and Answers

What is a fundamental step in effective marketing?

  • Choosing a catchy slogan
  • Understanding your target audience (correct)
  • Setting a high price point
  • Creating a compelling product description

    • Which factor is least important when identifying a target audience?

  • Current market trends
  • Psychographic characteristics
  • Demographic information
  • Personal preferences of the marketing team (correct)

    • Which method is commonly used to research a target audience?

  • Surveys and questionnaires (correct)
  • Competitor benchmarking
  • Internal employee feedback
  • Sales data analysis

    • What outcomes can understanding your target audience lead to?

    <p>Improved product design</p> Signup and view all the answers

    Which of the following is NOT a characteristic of a target audience?

    <p>Employee income level</p> Signup and view all the answers

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