12 Questions
What is the origin of the word 'communication'?
From the Latin word 'communis' meaning to share
How is communication generally defined?
As conveying information
What does Wilbur Schramm emphasize in the human communication process?
Understanding how people relate to each other
What is the main purpose of business communication?
Flow of information among various parties
What is the primary focus of internal objectives or functions of business communication?
Providing information to management and employees
How is business communication defined in the context of organizations?
Flow of information, perception, etc. within or outside an organization among different parties
Why does co-ordination communication help in improving the morale of employees?
By informing, connecting, and reassuring employees
What is one of the external functions of business communication according to the text?
Selling goods and services
How does historical background describe communication in human expression and interaction?
As the most significant part of human expression
What are some means through which business communication achieves its goals?
Informing, connecting, persuading employees
How does business communication link a business firm with outsiders?
By selling goods and services
What is one purpose of business communication according to the text?
To provide needed decision support
Explore the fundamentals of business communication, from its origins to its defined purpose in conveying information within economic activities. Learn about the importance of passing information and understanding between individuals.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
