Introduction to Brand Portals
48 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the primary purpose of a carousel in a Brand Portal?

  • To upload campaign materials
  • To display content in a banner-oriented format (correct)
  • To filter content based on user preferences
  • To notify users about updates
  • What functionality do content filters provide in a Brand Portal?

  • Uploading source files in different formats
  • Curating widget content automatically
  • Improving searchability of content (correct)
  • Organizing announcement sections
  • What responsibility does the Portal Owner have?

  • Download content for personal use
  • Submit campaign material to the portal
  • Upload materials as requested by agency users
  • Create, structure, and maintain the portal (correct)
  • How long is the typical delay for an announcement to appear after submission?

    <p>1 day</p> Signup and view all the answers

    What should agency users do in the Brand Portal?

    <p>Source and upload files in the proper format</p> Signup and view all the answers

    What is one way to enhance the functionality of widgets in the portal?

    <p>Renaming them in specific clusters</p> Signup and view all the answers

    What is the primary role of a Portal User within the Brand Portal?

    <p>Shopping for and reusing materials</p> Signup and view all the answers

    What is typically included in the 'About' section of a Brand Portal?

    <p>Description of the portal's purpose</p> Signup and view all the answers

    What is the primary responsibility of the Portal Owner?

    <p>To manage overall Portal creation and maintenance</p> Signup and view all the answers

    Which feature is linked to the Portal Owner's role?

    <p>Compliance with brand color guidelines</p> Signup and view all the answers

    What type of files should not be uploaded as Components by an Agency user?

    <p>PDF and Microsoft Office files</p> Signup and view all the answers

    Which of the following is an Agency user's responsibility?

    <p>Providing source files for material pieces</p> Signup and view all the answers

    Which action is the Portal Owner directly responsible for?

    <p>Maintaining the structure of the Portal</p> Signup and view all the answers

    What is a key restriction for the Agency user when uploading files?

    <p>Only editable formats are permitted</p> Signup and view all the answers

    How should the color for the Portal be aligned?

    <p>Compliant to brand color standards</p> Signup and view all the answers

    What must all available Portal content be categorized as?

    <p>Approved or Approved for Use states</p> Signup and view all the answers

    What should a Portal Owner ensure about the Global Brand Book?

    <p>It is up-to-date to its latest version.</p> Signup and view all the answers

    Which of the following materials are included in a Brand Portal?

    <p>High-resolution images for campaigns and packaging</p> Signup and view all the answers

    What is the purpose of the standardized icon set in a Brand Portal?

    <p>To maintain visual consistency across brand materials</p> Signup and view all the answers

    Which responsibility is NOT mentioned for Portal Owners regarding the Global Brand Book?

    <p>Create new brand elements.</p> Signup and view all the answers

    How many icons are approximately included in the global icon set for a Brand Portal?

    <p>30-50 icons</p> Signup and view all the answers

    What should a Portal Owner do if the brand book information is outdated?

    <p>Consult with the Document Owner to secure the latest information.</p> Signup and view all the answers

    What type of templates should a Portal Owner include in the Brand Portal?

    <p>3-5 VAE and 1:M email templates</p> Signup and view all the answers

    What is NOT a responsibility of the Portal Owner regarding the icon set?

    <p>Create new icons as needed.</p> Signup and view all the answers

    What should always be present in the 'Component' section of a Portal document?

    <p>Component assets assembling the approved material</p> Signup and view all the answers

    Which of the following tasks should a Portal owner perform for document oversight?

    <p>Run an analysis to ensure all Portal material is available</p> Signup and view all the answers

    What action should a Portal owner take if the necessary source files are not in PromoMats?

    <p>Add components by clicking the plus icon after receiving the right files</p> Signup and view all the answers

    What is the first step in running a document analysis for your Portal?

    <p>Select the Report section and choose Document</p> Signup and view all the answers

    Which of the following filters should be applied when running a document analysis?

    <p>'Document Status equals Approved'</p> Signup and view all the answers

    When partnering with a new agency, what is important for a Portal owner to clarify?

    <p>The need for components as source files</p> Signup and view all the answers

    What does the document report check for in the Portal?

    <p>What documents are/are not in the Portal</p> Signup and view all the answers

    What should you ask your agency to provide if components are missing?

    <p>Any missing components</p> Signup and view all the answers

    What is the first step to create a new filter in the Portal?

    <p>Click on Clear All Filters</p> Signup and view all the answers

    What should be done if changes need to be made to an existing filter?

    <p>Create a new filter and hide the old one</p> Signup and view all the answers

    Which statement is true about the announcement creation process?

    <p>An announcement can be scheduled for a future date</p> Signup and view all the answers

    What must be ensured when applying a new filter?

    <p>The new filter is selected in the Portal homepage</p> Signup and view all the answers

    When creating a new Portal, which widgets are available by default?

    <p>Only the Out-of-the-Box widgets</p> Signup and view all the answers

    What is a potential consequence of renaming a system-generated widget?

    <p>It may stop working properly</p> Signup and view all the answers

    What happens if filters include a specific product when trying to reuse them across multiple Brand Portals?

    <p>They cannot be reused across Brand Portals</p> Signup and view all the answers

    Which detail is necessary when setting up an announcement?

    <p>A publish date is required</p> Signup and view all the answers

    What is the purpose of campaign images in the Portal?

    <p>To provide images for marketing campaigns that are centrally stored.</p> Signup and view all the answers

    What is the minimum resolution requirement for images uploaded by creative agencies?

    <p>300 DPI or higher.</p> Signup and view all the answers

    How should patient images be verified in the Portal?

    <p>By expanding the search to PromoMats if not found.</p> Signup and view all the answers

    Where should usage rights contracts for patient images be uploaded?

    <p>In the License File section of the Portal.</p> Signup and view all the answers

    What are Global Interactive Visual Aids designed to do?

    <p>Engage and educate audiences through multimedia elements.</p> Signup and view all the answers

    What is the recommended practice if there is doubt about image quality?

    <p>Request original high-resolution images from the creative agency.</p> Signup and view all the answers

    Which section should a Portal Owner check for patient images?

    <p>Component section.</p> Signup and view all the answers

    What is the maximum file size allowed for images in the Portal?

    <p>4 GB.</p> Signup and view all the answers

    Study Notes

    Introduction to Brand Portals

    • Brand Portal is a digital asset management tool in PromoMats
    • Enables users to organize and distribute curated content
    • Facilitates easy content sharing across users and markets
    • A feature within PromoMats
    • Enables sending campaign materials
    • Suitable for internal training materials

    Agenda

    • Introducing Brand Portal
    • Brand Portal taxonomy
    • Brand Portal features
    • Brand Portal roles and responsibilities
    • Portal Owner responsibilities

    Brand Portal Features

    • Carousel: Highlighting specific content (e.g., campaigns, collections). Panoramic thumbnails enhance visual appeal.
    • Content filters: Saving filters allow easy content searching.
    • Announcements: Notifying users about new or key content. A default 1-day delay applies after submission.
    • Widgets: Displaying content to support localization. Can be curated manually or automatically.
    • About section: Describes the overall portal purpose.

    Brand Portal Roles and Responsibilities

    • Portal Owner: Responsible for Portal creation, structure, and maintenance; briefs agencies regarding materials and component needs; sends campaign materials for upload when portal metadata is not present.
    • Agency user: Uploads components and source files (INDD, PSD, AI, etc.) according to DAM guidelines; uploads and updates documents and metadata.
    • Portal User: Can view, copy, download, add to cart/shopping cart content for reuse within the portal. Users should only be able to see approved documents.

    Portal Owner Responsibilities

    • Portal Material: Documents and best practices must be included to ensure comprehensive experience for affiliates

    • Ensures proper document classification in All Portal Library using the search bar function

    • Ensuring availability and compliance related to components

    • Ensuring availability and compliance related to Source files

    • Ensuring compliance with the agency's requests regarding missing components

    • Portal Maintenance: Maintaining documents, filters, and overall structure. Crucial for user-friendliness and material clarity

    • Portal Structure: Ensuring the user interface (UI) from the homepage includes all features and that content is clearly visible for download or reuse.

    • How to view all portal content: Using the lens icon on the Portal homepage helps users see all uploaded content.

    • How to use Portal filters: To search all content, use the All Portal Library Filters for a full content check-up.

    • Open "Edit Portal" and then click on "Carousel Edit"
    • Use the search bar to add images and then select "Continue"
    • Click on Carousel Image
    • Go to Document Files > Renditions > Panoramic Thumbnail
    • Upload a new image

    Content Filters

    • Clear all filters to start a new filter
    • "Save View As" allows naming and saving of a newly created filter
    • Specific paths within the filters can be added using "Apply".
    • Filters should be consistently used in the Portal Homepage.

    Announcements

    • Create announcements using the (+) button
    • Create the title, date and body details of the announcement

    Widgets

    • Current widgets include Out-of-the-box (OOTB).
    • Portal owners can leverage/modify existing widgets to serve the portal's specific needs.
    • Widgets are visible on the portal homepage.
    • Adding custom thumbnails to widgets (using Document Files > Renditions > (+) > Custom Thumbnail) for better appeal

    User Interface Content Limitations

    • As of a certain vault version, limits exist on the number of documents, announcements, and filters for different sections.

    Expired/Obsolete Documents

    • Use filters to find potential expired, obsolete, or superseded documents.
    • Update portal tags to reflect necessary changes. (If content is no longer relevant, remove the expired tags from all areas)

    Document Usage Report

    • Tracks activity (views, copies, downloads, and renditions of materials) within different areas of the Portal
    • Tracks the overall usage of Portal documents

    Graphical Elements

    • Review component assets under "Content filters" and "All Portal Library filters" to ensure up-to-date and pertinent elements
    • Ensure that source files are available for updates/changes to graphical elements if needed.
    • Ensure visuals align with established brand guidelines.

    VAE & 1:Many Email Templates

    • Portal contains up-to-date VAE and 1:Many email templates for marketing/newsletters.
    • HTML files (or Email Editors) should be used for these templates if uploaded through Activator or Bee Editor.
    • Email layouts must be checked to remain current.

    Branded PowerPoint Templates

    • A standardized template aligning with brand guidelines.
    • Downloadable source files should be included.
    • Visuals, colors and fonts remain compliant with the brand

    Portal Maintenance

    • Ongoing maintenance is necessary to maintain the relevance and structure of the portal.

    Portal Structure

    • The User Interface (UI) from the Portal Homepage should clearly showcase all the features of the Portal

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Related Documents

    Description

    Explore the key features and roles of the Brand Portal, a digital asset management tool within PromoMats. This quiz covers the taxonomy, announcements, and responsibilities associated with using Brand Portals for effective content sharing and organization. Test your knowledge and understanding of this essential resource.

    More Like This

    Unleash Your Brand's Personality
    3 questions
    Brand Management Week 4
    15 questions
    Brand Storytelling Chapter 9
    6 questions
    MRKT 317 Chapter 13: Brand Dilution
    25 questions
    Use Quizgecko on...
    Browser
    Browser