Introduction to Big Data Concepts

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Questions and Answers

What is a primary characteristic of Big Data that differentiates it from traditional data?

  • High velocity of data creation (correct)
  • Consistent data structure
  • Low variety of data types
  • Limited volume of data

Which of the following is an example of unstructured data?

  • Excel files
  • SQL databases
  • Emails (correct)
  • JSON documents

What does the term 'Data Deluge' refer to?

  • The increasing number of data structures
  • Simplification of data analytics tools
  • Challenges in managing excess data (correct)
  • Decline in data generation technologies

How does having a larger volume of data enhance analytical accuracy?

<p>It allows for better sampling methodologies. (C)</p> Signup and view all the answers

Which of the following does not represent a type of structured data?

<p>White papers (C)</p> Signup and view all the answers

What is a primary concern regarding data storage in the context of big data?

<p>Scale of data storage (B)</p> Signup and view all the answers

What reflects the role of 'data analytical talent' in the new big data ecosystem?

<p>Advanced training in quantitative disciplines (A)</p> Signup and view all the answers

Which of the following is NOT a challenge of big data?

<p>Static data quality (A)</p> Signup and view all the answers

What role do 'data savvy professionals' play in the big data ecosystem?

<p>Utilize data without extensive technical depth (C)</p> Signup and view all the answers

In the context of big data, what is a significant issue regarding security?

<p>Lack of authentication for NoSQL platforms (A)</p> Signup and view all the answers

What is a common strategy for managing the infrastructure needed for big data?

<p>Employing cloud computing solutions (A)</p> Signup and view all the answers

What aspect of data consistency is a question that arises in big data environments?

<p>Should one prioritize consistency or eventual consistency? (D)</p> Signup and view all the answers

Which of the following best describes the concept of the 'Sensornet' in the big data ecosystem?

<p>Devices that collect data (B)</p> Signup and view all the answers

Which statement accurately describes the primary difference between traditional BI and Big Data?

<p>Big Data accommodates structured, semi-structured, and unstructured data. (C)</p> Signup and view all the answers

What kind of approach is commonly associated with Business Intelligence?

<p>Standard reporting and dashboards. (C)</p> Signup and view all the answers

What kind of data is typically analyzed using Data Science techniques?

<p>Structured, semi-structured, and unstructured data. (A)</p> Signup and view all the answers

Which technique is NOT generally associated with Business Intelligence?

<p>Predictive modelling. (A)</p> Signup and view all the answers

In the context of BI and Data Science, which question aligns with typical BI inquiries?

<p>What happened last quarter? (C)</p> Signup and view all the answers

When integrating Big Data into decision making, what infrastructure is primarily used?

<p>Distributed file systems. (B)</p> Signup and view all the answers

What characterizes the analytical approach of Data Science compared to Business Intelligence?

<p>Data Science leverages predictive analytics and exploratory techniques. (B)</p> Signup and view all the answers

What is a limitation of traditional Business Intelligence compared to Data Science?

<p>BI exclusively handles structured data. (A)</p> Signup and view all the answers

What is a primary challenge associated with big data?

<p>Security of data (A)</p> Signup and view all the answers

Which skill is emphasized as essential for a data scientist?

<p>Quantitative analysis (A)</p> Signup and view all the answers

What is required to develop, manage, and run applications that generate insights from big data?

<p>High-level proficiency in data sciences (A)</p> Signup and view all the answers

Which approach enables organizations to gain deeper insights into their businesses?

<p>Technology-enabled analytics (A)</p> Signup and view all the answers

What aspect of data needs to be addressed when working with big data?

<p>Data visualization and storage (B)</p> Signup and view all the answers

What is one of the components of the big data technologies mentioned?

<p>Open source distributed platforms like Hadoop (A)</p> Signup and view all the answers

What behavioral characteristic is associated with a successful data scientist?

<p>Skeptical mind (A)</p> Signup and view all the answers

What does big data typically exceed regarding traditional database software?

<p>Storage capacity (B)</p> Signup and view all the answers

Which analytic technique is commonly used in the Consumer Packaged Goods sector?

<p>Multiple linear regression (C)</p> Signup and view all the answers

What is an example of a tool that provides in-database analytics for predictive modeling?

<p>SQL (C)</p> Signup and view all the answers

In model building, what is the primary focus when creating a model from data?

<p>Capturing underlying patterns (B)</p> Signup and view all the answers

Which of the following sectors uses logistic regression as a primary analytic technique?

<p>Retail Business (A)</p> Signup and view all the answers

Which data partitioning method allocates 20%-30% of data for testing?

<p>70%-80% training, 20%-30% testing (D)</p> Signup and view all the answers

Which analytic method is NOT associated with Wireless Telecom?

<p>Random forest (C)</p> Signup and view all the answers

What is the role of hyperparameter tuning in the model training process?

<p>To optimize model performance (B)</p> Signup and view all the answers

Which of the following tools allows for advanced analytics without programming?

<p>Tableau Public (C)</p> Signup and view all the answers

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Study Notes

Data Structure

  • Unstructured Data: Includes images, videos, PDFs, memos, white papers, and email bodies.
  • Semi-structured Data: Examples are HTML, XML, JSON, and email metadata.
  • Structured Data: Common formats are Excel files, SQL databases, and point-of-sale data.

Data Deluge

  • Excess data generation exceeds the capacity for management.
  • Reasons include widespread online activity and rapid data production outpacing infrastructure.

Introduction to Big Data

  • Big Data requires advanced technical architectures and analytics for insights that enhance business value.
  • Characterized by three key dimensions: large volume, wide variety, and high velocity.

Importance of Big Data

  • Increased data leads to improved analytical accuracy and confidence in decision-making.
  • Enhancements can include operational efficiencies, cost reduction, new product development, and service optimization.

Business Intelligence vs. Data Science

  • Traditional BI: Data is centralized, analyzed offline, focused on structured data.
  • Data Science: Utilizes real-time streaming and large diverse datasets; employs predictive analytics and mining techniques.

Drivers of Big Data Ecosystem

  • Growth of data devices, data collectors, aggregators, and users.
  • Key roles include data analytical talent and technology enablers providing support for analytical projects.

Challenges of Big Data

  • Management of scale, security, schema flexibility, and continuous availability.
  • Data volume is rapidly increasing, requiring critical assessment of its utility for analysis.
  • Need for skilled professionals in data science is essential for effective management of big data.

Technologies for Big Data

  • Availability of cheap storage, faster processors, and open-source platforms like Hadoop.
  • Enables parallel processing and flexible resource allocation through cloud computing.

Activities and Profile of Data Scientists

  • Key skills include quantitative analysis, technical aptitude, curiosity, skepticism, and communication.
  • Important to reframe business challenges into analytical challenges and develop actionable insights from statistical models.

Big Data Analytics Lifecycle

  • Involves determining model requirements based on market sector.
  • Various analytic techniques are used based on industry needs, e.g., regression models in consumer goods or decision trees in retail business.

Common Tools for Model Planning

  • R: For building models and executing statistical analyses.
  • SAS: A programming environment suited for data manipulation and analysis.
  • SQL: Performs in-database analytics and predictive modeling.
  • RapidMiner: Offers easy access to advanced analytics without coding.
  • Tableau Public: Connects to various data sources for real-time analysis.

Importance of Model Building

  • Critical for extracting insights and guiding business strategies.
  • Emphasizes the use of training and testing data for model accuracy, including hyperparameter tuning.
  • Focuses on identifying patterns in data rather than simple memorization.

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