Podcast
Questions and Answers
What is the primary goal of Amazon Product Hunting?
What is the primary goal of Amazon Product Hunting?
- To find products that can generate high sales with a good profit margin (correct)
- To reduce competition in the market
- To dominate the market with a single brand
- To increase market saturation
What percentage of success in Amazon PL is based on Product?
What percentage of success in Amazon PL is based on Product?
- 20%
- 30%
- 50% (correct)
- 70%
What is a consequence of market saturation?
What is a consequence of market saturation?
- Low profit margins (correct)
- Decreased competition
- Increased market share
- Increased profit margins
What is a key factor in identifying market saturation?
What is a key factor in identifying market saturation?
What is the ideal price range for a product in Amazon US, according to PH criteria?
What is the ideal price range for a product in Amazon US, according to PH criteria?
What is the minimum monthly sales requirement, according to PH criteria?
What is the minimum monthly sales requirement, according to PH criteria?
What is the ideal number of sellers with reviews more than 1k+ in top 10, according to PH criteria?
What is the ideal number of sellers with reviews more than 1k+ in top 10, according to PH criteria?
What is the ideal H10 search volume, according to PH criteria?
What is the ideal H10 search volume, according to PH criteria?
What type of products should be avoided, according to PH criteria?
What type of products should be avoided, according to PH criteria?
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Study Notes
Amazon Product Hunting Goals
- Primary goal is to identify viable products for private label sales on Amazon.
- Focus on maximizing profitability and market potential.
Success Rate Factors
- Approximately 80% of success in Amazon Private Label (PL) is attributed to the product choice.
Market Saturation Consequences
- Leads to increased competition, lowering profit margins.
- Can result in reduced visibility and sales for all sellers in the category.
Identifying Market Saturation
- A key factor is the number of competing products and their sales velocity.
Ideal Pricing for Amazon US
- Ideal price range for products is between $15 to $35, aligning with Product Hunting (PH) criteria.
Monthly Sales Requirement
- Minimum monthly sales requirement according to PH criteria is 300 units.
Seller Review Criteria
- Ideal number of sellers with reviews exceeding 1,000 in the top 10 is capped at three.
H10 Search Volume
- Ideal Helium 10 (H10) search volume according to PH criteria is 300 to 1,500 monthly searches.
Products to Avoid
- High-quality branded products and items with a significant number of existing sellers should be avoided.
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