Intro to Business Class Flashcards

Wants by transferring ownership easily

Availability of goods at convenient locations

<p>Specialized jobs and assembly line introduction</p> Signup and view all the answers

<p>Consumer satisfaction</p> Signup and view all the answers

<p>A customer's assessment of benefits relative to costs</p> Signup and view all the answers

<p>Collecting and managing data for the right customer</p> Signup and view all the answers

<p>Providing help lines for customer inquiries</p> Signup and view all the answers

<p>A close ongoing relationship with large-chain stores</p> Signup and view all the answers

<p>False</p> Signup and view all the answers

<p>Size, profitability, accessibility, and limited competition</p> Signup and view all the answers

<p>A specific group of customers focused for marketing efforts</p> Signup and view all the answers

<p>Combination of personal selling, advertising, and publicity</p> Signup and view all the answers

<p>Product, place, promotion, and pricing strategies</p> Signup and view all the answers

<p>Specifics rather than personal judgment</p> Signup and view all the answers

<p>Evaluate alternative laptops</p> Signup and view all the answers

<p>Buyer discomfort caused by postpurchase conflict</p> Signup and view all the answers

<p>Mix of goods and services</p> Signup and view all the answers

<p>The physical good or service that supplies the desired benefit</p> Signup and view all the answers

<p>Quantity and brand</p> Signup and view all the answers

<p>Sales of a new product cutting into existing products</p> Signup and view all the answers

<p>Customer lack of awareness about the product</p> Signup and view all the answers

<p>It is highly observable</p> Signup and view all the answers

<p>The degree it appears superior to existing products</p> Signup and view all the answers

<p>Techniques to communicate product information to consumers</p> Signup and view all the answers

<p>Information distributed to the public through the media without payment</p> Signup and view all the answers

<p>Consumer-to-consumer communication about products</p> Signup and view all the answers

<p>Threats and new opportunities</p> Signup and view all the answers

<p>A management concept for unified marketing communications</p> Signup and view all the answers

<p>A must-have for company advertising</p> Signup and view all the answers

<p>False</p> Signup and view all the answers

<p>Making a purchase</p> Signup and view all the answers

<p>Actions taken before sending the product out</p> Signup and view all the answers

<p>Routes products take from production to consumption</p> Signup and view all the answers

<p>Delivering the right product to the right person at the right time</p> Signup and view all the answers

<p>Adding value by providing fast and friendly service</p> Signup and view all the answers

<p>False</p> Signup and view all the answers

<p>Couple of days delivery and security issues</p> Signup and view all the answers

<p>System where salespersons recruit assistants to collect commission</p> Signup and view all the answers

<p>Value-oriented pricing strategy with continuous low prices</p> Signup and view all the answers

<p>Charging a low initial price to reach the mass market</p> Signup and view all the answers

<p>Matching competition and competing on other factors</p> Signup and view all the answers

<p>Selling a product below customary price to attract customers</p> Signup and view all the answers

<p>Charging a high price to promote a high-quality image</p> Signup and view all the answers

<p>Decisions about goods or services a firm will offer</p> Signup and view all the answers

<p>Planned mix of controllable elements in a marketing plan</p> Signup and view all the answers

<p>Ideas flow vertically to people</p> Signup and view all the answers

<p>Prepare reports and analyze financial information within an organization</p> Signup and view all the answers

<p>Recorded, organized, and analyzed financial information</p> Signup and view all the answers

<p>Doesn't have to do an internship</p> Signup and view all the answers

<p>Design accounting systems and update accounting procedures</p> Signup and view all the answers

<p>Generally Accepted Accounting Principles</p> Signup and view all the answers

<p>A financial statement reporting assets, liabilities, and equity</p> Signup and view all the answers

<p>Economic resources owned by a firm</p> Signup and view all the answers

<p>Adding liabilities and owner's equity</p> Signup and view all the answers

<p>Balance sheet</p> Signup and view all the answers

<p>First listed on the asset sheet</p> Signup and view all the answers

<p>Owners and non-owners (lenders)</p> Signup and view all the answers

<p>Liabilities due within a short time, usually within a year</p> Signup and view all the answers

<p>What is owed minus what is owned</p> Signup and view all the answers

<p>Income statement</p> Signup and view all the answers

<p>A financial statement showing revenue and expenses</p> Signup and view all the answers

<p>Difference between revenue and expenses</p> Signup and view all the answers

<p>First listed on the income statement</p> Signup and view all the answers

<p>Primarily focused inward for the benefit of the company</p> Signup and view all the answers

<p>Earnings distributed to stockholders</p> Signup and view all the answers

<p>Owners of a corporation</p> Signup and view all the answers

<p>False</p> Signup and view all the answers

<p>Most basic form of ownership in a company</p> Signup and view all the answers

<p>The amount by which the selling price exceeds the purchase price</p> Signup and view all the answers

<p>Common stockholders</p> Signup and view all the answers

<p>A debt security with periodic payments</p> Signup and view all the answers

<p>Exact date when the principal must be paid</p> Signup and view all the answers

<p>Interest rate paid to bondholders</p> Signup and view all the answers

<p>Buying several different investment alternatives to spread risk</p> Signup and view all the answers

<p>The reason investors buy mutual funds</p> Signup and view all the answers