E-commerce Fundamentals Quiz

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Questions and Answers

What is the primary electronic network used for E-commerce?

  • Television network
  • Radio network
  • Internet network (correct)
  • Telephone network

Which of the following is NOT an example of an E-commerce website?

  • Ebay
  • Facebook (correct)
  • Shopify
  • Amazon

Who is considered the largest e-commerce retailer by online revenue in the world?

  • Olx
  • Ebay
  • Amazon (correct)
  • Shopify

What did Michael Aldrich invent in 1979 that later became known as e-commerce?

<p>Online transaction processing (A)</p> Signup and view all the answers

What is the electronic equivalent of a physical shopping cart in E-commerce?

<p>Digital wallet (A)</p> Signup and view all the answers

What aspect of E-commerce involves the catalog of products, selection of items, and providing a bill and ship to address for purchase and delivery?

<p>Online shopping process (D)</p> Signup and view all the answers

What technology facilitated commercial transactions electronically in the 1970s?

<p>Electronic data interchange (A)</p> Signup and view all the answers

What is one of the big e-commerce challenges for SMBs mentioned in the text?

<p>Managing quality website traffic (A)</p> Signup and view all the answers

What is emphasized as being crucial for turning website traffic into converting customers?

<p>Having a modern and clean website (C)</p> Signup and view all the answers

What is the degree to which a product satisfies market demand referred to as?

<p>Product-market fit (D)</p> Signup and view all the answers

What is one of the most overlooked areas of the customer experience when moving to e-commerce according to the text?

<p>Pricing and customer segmentation (D)</p> Signup and view all the answers

What is crucial for business owners to keep data safe and secure while helping employees feel empowered to combat cyberattacks?

<p>Implementing a cybersecurity framework (B)</p> Signup and view all the answers

What should be outsourced to a third-party fulfillment company whenever possible for increased efficiency?

<p>&quot;Order fulfilment&quot; (B)</p> Signup and view all the answers

"Product-market fit" is the degree to which a product satisfies what?

<p>&quot;Market demand&quot; (D)</p> Signup and view all the answers

"To increase sales, e-commerce SMBs need to have what at the right price?"

<p>&quot;The right product&quot; (D)</p> Signup and view all the answers

"If you want your brand to stand tall, then customer satisfaction should be what?"

<p>&quot;The first priority&quot; (D)</p> Signup and view all the answers

E-commerce is the buying and selling of goods and services or the transmitting of funds or data, over an electronic network, primarily ______

<p>internet</p> Signup and view all the answers

Online stores like Amazon, Shopify, Ebay, Olx are examples of ______ websites

<p>E-commerce</p> Signup and view all the answers

The selected items are placed in the electronic equivalent of a shopping cart and provides a bill and ship to address for purchase and ______

<p>delivery</p> Signup and view all the answers

Michael Aldrich invented online shopping to enable online transaction processing between consumers and businesses, or between one business and another, a technique known later as ______

<p>e-commerce</p> Signup and view all the answers

Amazon is the largest e-commerce retailer by online revenue in the ______

<p>world</p> Signup and view all the answers

The process of ecommerce involves the catalog of products featured on the site and select items to ______

<p>purchase</p> Signup and view all the answers

In the 1980s, the growth and acceptance of credit cards, ATM, telephone banking, and airline reservation system contributed to the expansion of ______.

<p>Ecommerce</p> Signup and view all the answers

In the 1990s, the internet was commercialized and users flocked to participate in the form of dot-com or internet start-ups, marking the rise of ______.

<p>Ecommerce</p> Signup and view all the answers

One of the big e-commerce challenges for SMBs is ______.

<p>Cybersecurity</p> Signup and view all the answers

Competition in the ecommerce space includes keeping up with competitive pricing, products, and service to stay ahead in the ______.

<p>Market</p> Signup and view all the answers

Order fulfilment should be outsourced to a third-party fulfilment company whenever possible for increased ______.

<p>Efficiency</p> Signup and view all the answers

To turn your traffic into converting customers, you must have a website that is modern, clean, user-friendly, trustworthy, and ______.

<p>Virus-free</p> Signup and view all the answers

Having a good return/refund policy could be the difference between success and ______.

<p>Failure</p> Signup and view all the answers

The first step of any business is to find product/market fit, and ecommerce is no different. Product-market fit is the degree to which a product satisfies ______ demand.

<p>Market</p> Signup and view all the answers

To increase sales, e-commerce SMBs need to have the right product at the right price and ensure they are top of mind when the customer is ready to make a ______.

<p>Purchase</p> Signup and view all the answers

Traditional commerce refers to the practice of selling products and services within a single industry and in some cases a specific ______ area.

<p>Geographical</p> Signup and view all the answers

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