International Reception of Italian Cinema

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Questions and Answers

What is the rank of Italy in terms of the number of films distributed in the EU?

  • Fourth (correct)
  • Fifth
  • Third
  • First

How does the audience size for Italian films compare to that of other European countries?

  • It has the highest audience impact in the EU.
  • It has a significantly lower total and average audience. (correct)
  • It has a significantly higher total audience.
  • It has an average audience that is comparable to most countries.

What is indicated by the term 'high circulation/low impact' in the context of Italian cinema?

  • High circulation does not guarantee a higher audience impact. (correct)
  • More films lead to a larger audience.
  • Circulation directly correlates with ticket sales.
  • The impact of Italian films on audiences has been steadily increasing.

When did the circulation of Italian cinema begin to improve?

<p>2012 (D)</p> Signup and view all the answers

What does the anomalous position of Italian cinema in theaters suggest?

<p>Italian cinema does not follow fundamental market trends despite high distribution. (A)</p> Signup and view all the answers

What characteristic is true regarding ticket sales for Italian cinema?

<p>Ticket sales indicate a low-impact for Italian cinema. (C)</p> Signup and view all the answers

What distinguishes Italian costume production from Hollywood?

<p>Reliance on personal relationships (A)</p> Signup and view all the answers

How does Italy's film distribution impact its cinema audiences?

<p>It has a negligible impact on total audience size. (A)</p> Signup and view all the answers

Which of the following was a creative solution used in Italian film costume creation?

<p>Making a gown from an old wedding dress underskirt (B)</p> Signup and view all the answers

How did fashion serve in the context of the film?

<p>As a means to establish character class (A)</p> Signup and view all the answers

Which statement best captures the paradox of Italian film distribution?

<p>Higher film distribution does not guarantee a total higher audience. (D)</p> Signup and view all the answers

Which stylist is associated with Italian costume creation mentioned in the content?

<p>Count Ferdinando Sarmi (B)</p> Signup and view all the answers

What symbolized the emergence of Italy's fashion industry in the 1950s?

<p>Establishing 'Made in Italy' as a quality symbol (A)</p> Signup and view all the answers

What was a significant shift in Italian cinema's approach to costume and style?

<p>Reflecting post-war economic recovery (B)</p> Signup and view all the answers

What was borrowed from fashion houses for costume creation?

<p>Furs and jewelry (A)</p> Signup and view all the answers

Which element was NOT a function of fashion in the film?

<p>To address contemporary socio-political issues (C)</p> Signup and view all the answers

What role did non-fiction filmmaking play in the fascist regime after the mid-1920s?

<p>It served as a means of promoting the regime's policies. (B)</p> Signup and view all the answers

Which of the following organizations was involved in the fascist regime's use of non-fiction filmmaking?

<p>Luce (A)</p> Signup and view all the answers

How did the Italian response to American popular culture manifest in the early 20th century?

<p>Embracement of American forms of entertainment. (C)</p> Signup and view all the answers

What was a significant characteristic of silent Italian cinema in its early development?

<p>It was influenced by foreign contributors and expectations. (C)</p> Signup and view all the answers

In which environments were American shows and showmen particularly influential during the early 20th century?

<p>World's fairs in Chicago and Paris. (A)</p> Signup and view all the answers

What was a primary purpose of the international educational cinematographic institute (IECI) in the context of the fascist regime?

<p>To disseminate propaganda for the regime. (A)</p> Signup and view all the answers

What was a significant impact of the mid-1920s fascist regime's approach to filmmaking?

<p>The enhancement of state propaganda through cinematic tools. (D)</p> Signup and view all the answers

What aspect of American culture was particularly influential in Italian cinema during the early 20th century?

<p>Amusement parks and entertainment shows. (D)</p> Signup and view all the answers

What themes did 'La dolce vita' primarily explore?

<p>Decadence and morality (D)</p> Signup and view all the answers

How did 'La dolce vita' influence Italian filmmakers?

<p>It inspired them to experiment with narrative forms. (B)</p> Signup and view all the answers

What was initially emphasized in the reception of 'Rome, Open City'?

<p>Its emotional impact and historical testimony (D)</p> Signup and view all the answers

In which decade was 'Rome, Open City' celebrated as the beginning of Neorealism?

<p>1950s (A)</p> Signup and view all the answers

What aspect of 'Rome, Open City' was less appreciated during the 1950s according to the document?

<p>Its symbolic capital in cinephilia (B)</p> Signup and view all the answers

What renewed interest did 'Rome, Open City' experience in the late 1960s?

<p>Its spontaneous approach to capturing events (D)</p> Signup and view all the answers

Which characteristic is least associated with 'La dolce vita'?

<p>Focus on action and adventure (A)</p> Signup and view all the answers

What was a significant aspect of 'Rome, Open City' that contributed to its enduring legacy?

<p>Its innovative hybrid cinematic language (C)</p> Signup and view all the answers

What significant role did Count Ferdinando Sarmi play in the film industry?

<p>He was a costume designer who worked with aristocrats and Hollywood stars. (A)</p> Signup and view all the answers

Which themes were commonly explored in melodramas during the Italian cinema of 1922-1945?

<p>Class differences and family dynamics. (D)</p> Signup and view all the answers

What was a notable shift in the portrayal of female stars during this period?

<p>They were portrayed as more ordinary compared to earlier 'divas'. (B)</p> Signup and view all the answers

How did directors like Mario Camerini and Alessandro Blasetti influence Italian cinema?

<p>By blending Italian narratives with foreign cinematic styles. (B)</p> Signup and view all the answers

Which statement best describes the transformation in the film industry during this era?

<p>The focus shifted from upper-class interests to everyday life and common folk. (D)</p> Signup and view all the answers

What was a common characteristic of the propaganda films encouraged by the regime?

<p>They often drew parallels between historical themes and Fascist ideology. (C)</p> Signup and view all the answers

What marketing strategy was utilized for Isa Miranda during her rise as a female star?

<p>Compare her photogenic qualities to international stars. (C)</p> Signup and view all the answers

In what way did the transition to sound films in the late 1920s impact Italian cinema?

<p>It marked a significant technological advancement in filmmaking. (B)</p> Signup and view all the answers

What significant change in the film industry occurred in the late 1920s?

<p>Transition to sound technology (A)</p> Signup and view all the answers

Which actors became prominent figures in the unique Italian star system?

<p>Vittorio De Sica, Assia Noris, and Isa Miranda (B)</p> Signup and view all the answers

How did Fascism's corporate state structure affect the film industry?

<p>It created a balance between commercial interests and political demands. (D)</p> Signup and view all the answers

What is noted about the films of Paolo Sorrentino in terms of cultural identity?

<p>They maintain a stronger Italian cultural identity but have lower US market share. (B)</p> Signup and view all the answers

What type of distribution strategies did Italian cinema evolve from and to?

<p>From arthouse distributors to major companies. (C)</p> Signup and view all the answers

What percentage market share did Guadagnino's films achieve in the US?

<p>33-44% (B)</p> Signup and view all the answers

What characterizes the hybrid model of recent Italian films in the US market?

<p>Balancing cultural authenticity with international appeal. (B)</p> Signup and view all the answers

What aspect of distribution is referred to as a 'culture of circulation'?

<p>Distribution being seen as a performance linked to the creation of meaning. (D)</p> Signup and view all the answers

Flashcards

Italian Anomaly

The phenomenon where a country distributes a high number of films but experiences a relatively low audience turnout.

Film Circulation

The number of films released in a specific country or region.

Film Audience

The total number of people who watch a film in a given period.

Film Impact

The impact a film has on its audience, often measured by box office revenue or critical acclaim.

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Italian Cinema Anomaly

The Italian film industry's unusual distribution pattern, characterized by high film release numbers but lower-than-expected audience engagement.

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Economic Anomaly

The Italian film industry's performance deviates from broader European trends, suggesting a unique economic situation.

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Circulation-Impact Disconnect

The relationship between film circulation and audience impact in Italy, where a higher number of films doesn't necessarily lead to greater audience engagement.

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Italian Cinema's Distinctive Traits

Italian cinema's unique characteristics that distinguish it from other European film markets.

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Fascist Propaganda Films

The use of non-fiction films by the fascist regime in Italy to promote their policies both domestically and internationally.

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LUCE

A newsreel company that produced short films showcasing current events, often used by the fascist regime.

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IECI (International Educational Cinematographic Institute)

An Italian organization dedicated to promoting educational films, often used by the fascist regime.

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American Influence on Italian Cinema

The influence of American popular culture on silent Italian cinema, particularly the style of shows and attractions found in turn-of-the-century world's fairs and amusement parks.

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Foreign Influence on Italian Cinema

The presence of international collaborators and audience expectations shaping the development of silent Italian cinema.

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Embedded Visual Culture of Silent Italian Cinema

The emergence of silent Italian cinema within a visual culture that incorporated elements from foreign influences, making it unique and diverse.

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Circulation-Impact Disconnect in Italian Cinema

The discrepancy between the high number of Italian film releases and the relatively low audience engagement.

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La dolce vita

Federico Fellini's 1960 film exploring themes of decadence, existentialism, and the pursuit of meaning. It was a critique of modern society and the emptiness of fame.

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Influence of 'La dolce vita' on Italian Film

La dolce vita's approach influenced Italian filmmakers to use cinematic styles and narratives that tackle contemporary problems. This shift saw Italian cinema move towards more artistic expression and social commentary.

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Rome, Open City

A film by Roberto Rossellini released in 1945, known for its realistic style and portrayal of events during World War II in Rome. It resonated deeply with audiences for its emotional impact and historical accuracy.

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Evolution of 'Rome, Open City' reception in France

The critical reception of 'Rome, Open City' changed drastically over time due to evolving cultural influences and the emergence of cinematic trends.

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Reception of 'Rome, Open City' in 1946-1947

The film initially stood out in 1946-1947 due to its realistic style and depiction of the resistance movement, becoming a vital voice of the time.

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Reception of 'Rome, Open City' in the 1950s

By the 1950s, the film's significance shifted towards a focus on Neorealism, though it was not always considered the purest example. It was also seen as part of Rossellini's unique artistic vision. However, by the late 1950s, its visibility declined as cinema developed its own symbols of taste.

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Reception of 'Rome, Open City' in the late 1960s

In the late 1960s, 'Rome, Open City' experienced a resurgence in popularity as it was rediscovered by art house audiences. This new appreciation focused on elements like its spontaneous filming methods and its connection to political activism, which resonated with the events of May 1968.

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Enduring Impact of 'Rome, Open City'

The film's lasting impact lies in its ability to capture the spirit of its time, highlighting its connection to historical events and cultural movements.

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Italian Costume Production in the 1950s

Italian costume production in the 1950s used personal connections, improvisational techniques, and creative repurposing instead of formal departments.

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Who was the stylist for the film?

Count Ferdinando Sarmi, known for his creative costume designs, was the stylist for the film.

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How were costumes made?

The film's costumes were often created from existing items, like an old wedding dress underskirt for a gown.

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What was incorporated into the film's costumes?

The film incorporated Bosé's personal wardrobe, adding authenticity and reflecting his style.

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Where did they get the high-end costumes?

Fashion houses like Rivella (furs) and Ditta Corsi (jewels) were used for lending costumes, showcasing high-end fashion.

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What role did fashion play in the film?

Fashion played a key role in the plot by showcasing wealth, power, and social constraints, reflecting contemporary Italian society.

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How were characters revealed through fashion?

The film's costumes visually established characters' social classes and personalities, using fashion as a visual language.

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What happened to Italy's fashion industry in the 1950s?

During the 1950s, Italy's fashion industry emerged as a global force, breaking away from French dominance and establishing 'Made in Italy' as a symbol of quality.

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Italian Cinema 1922-1945

A period in Italian cinema (1922-1945) marked by significant technological and stylistic changes, including the transition to sound films. This era witnessed the rise of popular genres like melodramas, comedies, and historical films reflecting the social and political climate of the time.

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Evolution of Female Stars

The evolution of female stars in Italian cinema during this period, shifting from the 'divas' of the silent era to actresses who represented a balance of ordinary and extraordinary qualities.

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Subtle Critique in Italian Cinema

The use of cinematic techniques to subtly critique the fascist regime's power while adhering to the regime's expectations for entertainment and propaganda.

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Focus on Everyday Life

A crucial shift in Italian cinema, moving from a focus on the upper-class to portraying everyday life and common folk, reflecting broader cultural shifts and emphasizing the importance of real-world experiences and common people in storytelling.

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Propaganda in Historical Epics

The use of historical epics that drew parallels between Italy's past and Fascist ideals, promoting the regime's agenda and shaping national identity.

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Entertainment and Propaganda

The blend of entertainment and propaganda in Italian cinema, where films were both visually captivating and served as tools for promoting the regime's messages. This approach aimed to influence audiences while providing engaging entertainment.

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Star System and Publicity

The process of showcasing actors through targeted marketing and publicity campaigns, promoting their image and attracting audiences. This involved comparing them to international stars and emphasizing their unique qualities.

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Italian Cinema's Distinct Identity

Italian cinema's ability to adapt foreign models while creating distinctly Italian works, recognizing cinema as both art and industry. This blend reflects a balancing act between international influence and local identity.

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Italian Cinema Distribution in the US (2008-2017)

The distribution of Italian films in the US market between 2008 and 2017, examining the success of directors like Paolo Sorrentino and Luca Guadagnino.

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‘Strong Italian Identity’ Films

Films that retain a strong Italian cultural identity, even with potential for international appeal, but might have lower US market share.

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‘Internationalized’ Films

Films that achieve higher US market share by emphasizing international appeal through elements like English language production and universal themes.

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Arthouse Distributors

Traditional arthouse distributors like Janus Films known for distributing auteur and independent films.

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Major Film Distributors

Major film studios like Fox Searchlight distributing wider-reaching films.

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‘Culture of Circulation’

The phenomenon where the distribution of a film doesn't necessarily guarantee its success, even with a high number of releases.

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‘Globalized’ Marketing Strategies

The intentional use of stylistic elements, themes, and cultural imagery in Italian films to appeal to a global audience.

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‘Hybrid Model’ of Distribution

To create a mix of Italian cultural identity and universal appeal, balancing authenticity with a global audience.

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Study Notes

International Reception of Italian Cinema

  • Italian cinema's relationship with international markets has varied throughout history
  • High visibility periods include the early 1910s, Neorealism, and auteur/genre films of the 1960s and 1970s
  • Periods of recession and stagnation occurred in the 1920s, 1980s, and 1990s
  • Factors impacting Italian cinema's reception: economic/institutional aspects of the domestic film industry, aesthetics, textual features, consumption patterns, critical reviews, and international festivals/awards.
  • Databases like Cinetel and Lumiere offer insights into international circulation of Italian films.
  • The digital age/media convergence has significantly transformed distribution, with an increase in exhibition spaces and festival visibility.
  • Italian films' success in the box office is often influenced by factors like genre/appeal to particular communities (Italian-speakers), awards, and international/co-productions.
  • Italian films represent a unique case in Europe - high distribution numbers, but relatively low viewer numbers compared to other countries.
  • Data suggests that Italian films reach a high number of European countries, but tend to have lower total and average audience numbers in the top 10 countries in Europe.

Studying International Circulation of Italian Cinema

  • Distribution model: Windowing system, starting with a primary window (theatrical) and continuing onto secondary windows (e.g. home video, TV)
  • Concept of circulation: Involves tracking the movement of content through space and time, encompassing formal and industrial distribution networks. This process encompasses various platforms like physical and digital media, including theaters, television, and home video.
  • Researching circulation requires a multifocal approach utilizing various databases, exploring circulation patterns and complexities, and using a multidisciplinary approach encompassing film economics, post-theatrical distribution, and more.

Italian Cinema's Market

  • Predictable markets include those in Europe, with Italy ranking 4th in terms of distribution.
  • Relatively insignificant presence of Italian cinema in other markets, with fewer than 5% of non-national films distributed in most European countries.
  • There's an apparent lack of correlation between the number of Italian films distributed and the size of the audiences that see them. Poland and France, for example, exhibited high viewership in contrast to Italy.

Italian Silent Cinema

  • Italian film production started attracting international interest even before 1905, with significant foreign influence.
  • The early to mid-1900s witnessed considerable foreign influence on Italian movies, mainly from French, American, and British producers, through production, distribution, and filming techniques, such as casting and crew, influencing Italian cinematic trends, genres, themes, and aesthetics.

Sergio Rigoletto

  • Rigoletto is considered a key figure in Italian cinema in the 1970s and is known for challenging audience perceptions of popular cinema and its commercial success internationally.
  • Her films' success came with a change in her approach to filmmaking, focusing on appealing to a wider audience, especially through comedic narrative structures.
  • Her work emphasized gender, particularly through depictions and roles of women in society.

Robert Gordon

  • The text describes the common characteristics between "Roman Holiday" and "La Dolce Vita"
  • Films reveal distinct cultural exchanges/interactions between Italy and Hollywood.
  • The two films demonstrate the unique blend of Hollywood glamour and Italian aesthetics.

Coladonato

  • The reception of "Rome, Open City" in France saw considerable initial recognition for its narrative and historical accuracy and emotional impact.
  • The depiction of political themes and cinematic techniques became a focal point, marking a departure from the earlier period of cinema in Italy.
  • The film initially gained widespread popularity particularly for its realism and thematic accuracy regarding the context of World War II resistance in Italy.
  • Over time, wider recognition saw the film evolve into popular cultural reception for its contributions to the evolution of Neorealism.

Reka Buckley

  • The 1950s saw rapid growth in fashion in Italy, which was distinct from Parisian styles and established what became known as "Made in Italy"

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