International Advertising Challenges

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What is one of the difficulties companies face when advertising products in other countries?

Overpriced advertising costs

Difficulty in finding suitable advertising platforms

Lack of consumer interest in international products

Language mistakes in product names and advertisements (correct)

Why did the international computer company face a problem with the product name Vista?

The word 'vista' means 'chicken' in some eastern European languages (correct)

The name was already trademarked in many countries

The product did not meet the expected sales targets

The company received negative feedback from consumers

What is one of the cultural differences companies need to be aware of when advertising internationally?

Different meanings of colors in different cultures (correct)

Challenges related to international shipping logistics

Differences in consumer behavior between urban and rural areas

Varying sizes of advertising billboards

Why is it important for companies to consider the cultural significance of colors in international advertising?

Colors have different meanings in different cultures Signup and view all the answers

What is one example of a cultural meaning associated with a color mentioned in the text?

Red symbolizing good luck in many countries Signup and view all the answers

Why do companies need to know the meaning of colors when selling their products internationally?

To ensure their advertisements are culturally appropriate Signup and view all the answers

What can happen if a company makes a language mistake in international advertising?

The product name could have a funny or strange meaning in another language Signup and view all the answers

Why is it important for companies to consider the cultural significance of colors in international advertising?

To understand the meaning of colors in the country where they are selling their products Signup and view all the answers

What did the example of the computer company naming its product Vista illustrate?

The importance of product naming in international advertising Signup and view all the answers

In some eastern European languages, what does the word 'vista' mean?

Chicken Signup and view all the answers

What cultural significance does the color red have in many countries?

Good luck Signup and view all the answers

Why does the text mention that small companies sell their products on websites?

To highlight the importance of online advertising Signup and view all the answers

What does the color white symbolize in some parts of Asia?

Death Signup and view all the answers

What is one problem that companies face when advertising products in other countries?

Difficulty understanding the local culture and language Signup and view all the answers

What challenge do most large companies face when selling their products around the world?

Adapting to different cultural norms and languages Signup and view all the answers

What is an example of a difficulty mentioned in the text that companies face when advertising products in other countries?

Language barriers when creating advertisements Signup and view all the answers

International Advertising Challenges

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Questions and Answers

What is one of the difficulties companies face when advertising products in other countries?

Why did the international computer company face a problem with the product name Vista?

What is one of the cultural differences companies need to be aware of when advertising internationally?

Why is it important for companies to consider the cultural significance of colors in international advertising?

What is one example of a cultural meaning associated with a color mentioned in the text?

Why do companies need to know the meaning of colors when selling their products internationally?

What can happen if a company makes a language mistake in international advertising?

Why is it important for companies to consider the cultural significance of colors in international advertising?

What did the example of the computer company naming its product Vista illustrate?

In some eastern European languages, what does the word 'vista' mean?

What cultural significance does the color red have in many countries?

Why does the text mention that small companies sell their products on websites?

What does the color white symbolize in some parts of Asia?

What is one problem that companies face when advertising products in other countries?

What challenge do most large companies face when selling their products around the world?

What is an example of a difficulty mentioned in the text that companies face when advertising products in other countries?

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