International Advertising Challenges
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Questions and Answers

What is one of the difficulties companies face when advertising products in other countries?

  • Overpriced advertising costs
  • Difficulty in finding suitable advertising platforms
  • Lack of consumer interest in international products
  • Language mistakes in product names and advertisements (correct)

    • Why did the international computer company face a problem with the product name Vista?

  • The word 'vista' means 'chicken' in some eastern European languages (correct)
  • The name was already trademarked in many countries
  • The product did not meet the expected sales targets
  • The company received negative feedback from consumers

    • What is one of the cultural differences companies need to be aware of when advertising internationally?

  • Different meanings of colors in different cultures (correct)
  • Challenges related to international shipping logistics
  • Differences in consumer behavior between urban and rural areas
  • Varying sizes of advertising billboards

    • Why is it important for companies to consider the cultural significance of colors in international advertising?

    <p>Colors have different meanings in different cultures</p> Signup and view all the answers

    What is one example of a cultural meaning associated with a color mentioned in the text?

    <p>Red symbolizing good luck in many countries</p> Signup and view all the answers

    Why do companies need to know the meaning of colors when selling their products internationally?

    <p>To ensure their advertisements are culturally appropriate</p> Signup and view all the answers

    What can happen if a company makes a language mistake in international advertising?

    <p>The product name could have a funny or strange meaning in another language</p> Signup and view all the answers

    Why is it important for companies to consider the cultural significance of colors in international advertising?

    <p>To understand the meaning of colors in the country where they are selling their products</p> Signup and view all the answers

    What did the example of the computer company naming its product Vista illustrate?

    <p>The importance of product naming in international advertising</p> Signup and view all the answers

    In some eastern European languages, what does the word 'vista' mean?

    <p>Chicken</p> Signup and view all the answers

    What cultural significance does the color red have in many countries?

    <p>Good luck</p> Signup and view all the answers

    Why does the text mention that small companies sell their products on websites?

    <p>To highlight the importance of online advertising</p> Signup and view all the answers

    What does the color white symbolize in some parts of Asia?

    <p>Death</p> Signup and view all the answers

    What is one problem that companies face when advertising products in other countries?

    <p>Difficulty understanding the local culture and language</p> Signup and view all the answers

    What challenge do most large companies face when selling their products around the world?

    <p>Adapting to different cultural norms and languages</p> Signup and view all the answers

    What is an example of a difficulty mentioned in the text that companies face when advertising products in other countries?

    <p>Language barriers when creating advertisements</p> Signup and view all the answers

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