Podcast
Questions and Answers
What is one of the difficulties companies face when advertising products in other countries?
What is one of the difficulties companies face when advertising products in other countries?
- Overpriced advertising costs
- Difficulty in finding suitable advertising platforms
- Lack of consumer interest in international products
- Language mistakes in product names and advertisements (correct)
Why did the international computer company face a problem with the product name Vista?
Why did the international computer company face a problem with the product name Vista?
- The word 'vista' means 'chicken' in some eastern European languages (correct)
- The name was already trademarked in many countries
- The product did not meet the expected sales targets
- The company received negative feedback from consumers
What is one of the cultural differences companies need to be aware of when advertising internationally?
What is one of the cultural differences companies need to be aware of when advertising internationally?
- Different meanings of colors in different cultures (correct)
- Challenges related to international shipping logistics
- Differences in consumer behavior between urban and rural areas
- Varying sizes of advertising billboards
Why is it important for companies to consider the cultural significance of colors in international advertising?
Why is it important for companies to consider the cultural significance of colors in international advertising?
What is one example of a cultural meaning associated with a color mentioned in the text?
What is one example of a cultural meaning associated with a color mentioned in the text?
Why do companies need to know the meaning of colors when selling their products internationally?
Why do companies need to know the meaning of colors when selling their products internationally?
What can happen if a company makes a language mistake in international advertising?
What can happen if a company makes a language mistake in international advertising?
Why is it important for companies to consider the cultural significance of colors in international advertising?
Why is it important for companies to consider the cultural significance of colors in international advertising?
What did the example of the computer company naming its product Vista illustrate?
What did the example of the computer company naming its product Vista illustrate?
In some eastern European languages, what does the word 'vista' mean?
In some eastern European languages, what does the word 'vista' mean?
What cultural significance does the color red have in many countries?
What cultural significance does the color red have in many countries?
Why does the text mention that small companies sell their products on websites?
Why does the text mention that small companies sell their products on websites?
What does the color white symbolize in some parts of Asia?
What does the color white symbolize in some parts of Asia?
What is one problem that companies face when advertising products in other countries?
What is one problem that companies face when advertising products in other countries?
What challenge do most large companies face when selling their products around the world?
What challenge do most large companies face when selling their products around the world?
What is an example of a difficulty mentioned in the text that companies face when advertising products in other countries?
What is an example of a difficulty mentioned in the text that companies face when advertising products in other countries?
