International Marketing Strategies

EIR focuses on developing and implementing actions based on the disseminated intelligence.

It reflects the extent of internationalization and influences the need for intelligence generation and dissemination.

21.3% of the contacted SMEs completed the survey.

<p>It is a structured process where strategy, objectives, and actions are explicitly defined to address international business complexities.</p> Signup and view all the answers

<p>EIR has a direct and significant positive impact on export performance.</p> Signup and view all the answers

<p>Foreign market screening and defining marketing objectives and entry strategies.</p> Signup and view all the answers

<p>Spontaneity and creativity in generating innovative ideas.</p> Signup and view all the answers

<p>The presence of an export department is positively related to both Export Intelligence Generation (EIG) and Export Intelligence Dissemination (EID).</p> Signup and view all the answers

<p>They enable enhanced responsiveness to market conditions and improve economic and customer performance.</p> Signup and view all the answers

<p>It is likely due to firms focusing on culturally similar markets which require less extensive intelligence.</p> Signup and view all the answers

<p>The analysis confirms that EIG and EID indirectly influence export performance by driving responsiveness (EIR).</p> Signup and view all the answers

<p>Greater flexibility to handle unforeseen challenges and encouragement of innovation.</p> Signup and view all the answers

<p>Market-driven focuses on responding to existing customer needs, while market-driving shapes markets with groundbreaking innovations.</p> Signup and view all the answers

<p>The average export intensity is 37%.</p> Signup and view all the answers

<p>Apple improving its iPhone lineup based on consumer feedback.</p> Signup and view all the answers

<p>International marketing is the application of marketing principles across multiple countries, reflecting a market-driven approach that prioritizes customer needs.</p> Signup and view all the answers

<p>Market orientation focuses on understanding and responding to customer needs, competitor strategies, and environmental dynamics.</p> Signup and view all the answers

<p>To innovate while remaining responsive to market demands and to ensure long-term business success.</p> Signup and view all the answers

<p>EMO involves the generation, dissemination, and application of export-related information to enhance performance in international markets.</p> Signup and view all the answers

<p>One key driver is investment in export information acquisition, which enhances a company's ability to understand and respond to market dynamics.</p> Signup and view all the answers

<p>Vital sources of information for EMO include customers for insights on preferences, competitors for understanding strategies, and suppliers for supply chain insights.</p> Signup and view all the answers

<p>Commitment to the marketing concept fosters a customer-centric approach that enhances a company's adaptability in international markets.</p> Signup and view all the answers

<p>Effective EMO can lead to increased sales growth, improved market share, and enhanced understanding of export environments.</p> Signup and view all the answers

<p>The module covers weekly topics such as international market orientation, decision-making strategies, cultural environment considerations, and global branding.</p> Signup and view all the answers

<p>Planning outcomes positively impact economic performance by aligning resources and achieving long-term goals.</p> Signup and view all the answers

<p>Excessive improvisation can negatively impact customer performance by introducing chaos and reducing structured processes.</p> Signup and view all the answers

<p>Responsiveness mediates by enhancing customer performance directly while planning indirectly improves it through increased responsiveness.</p> Signup and view all the answers

<p>Spontaneity negatively moderates the planning-economic performance relationship, suggesting that excessive spontaneity undermines planning outcomes.</p> Signup and view all the answers

<p>Managers should adopt a balanced approach that incorporates both planning and improvisation to avoid risks associated with relying too heavily on either.</p> Signup and view all the answers

<p>Action orientation positively moderates the planning-responsiveness relationship by ensuring timely and effective execution of decisions.</p> Signup and view all the answers

<p>Planning serves as a foundation for developing long-term strategies and contingency frameworks.</p> Signup and view all the answers

<p>The significant shift marked by Hofstede's 1980 research was the quantification of cultural dimensions using IBM employee data.</p> Signup and view all the answers

<p>Two criticisms of Hofstede's work are outdated data and issues with the psychometric reliability of the VSM.</p> Signup and view all the answers

<p>The study employed Cronbach's alpha for scale reliability and conducted Exploratory and Confirmatory Factor Analyses for structural validity.</p> Signup and view all the answers

<p>The Masculinity-Femininity dimension focuses on the difference between achievement and relationship orientations within a culture.</p> Signup and view all the answers

<p>It is the ability to adapt and respond quickly to changing international market conditions while maintaining strategic coherence.</p> Signup and view all the answers

<p>Planning provides a structured approach with long-term goals, while improvisation allows for flexibility and responsiveness to immediate market changes.</p> Signup and view all the answers

<p>Apple exemplifies this balance by implementing incremental changes in strategy along with the ability to make radical shifts when needed.</p> Signup and view all the answers

<p>Export improvisation aids firms by enhancing their responsiveness and adaptability, which are critical for navigating unpredictable market conditions.</p> Signup and view all the answers

<p>Advantages include improved responsiveness to market changes and enhanced ability to achieve strategic goals through structured yet flexible approaches.</p> Signup and view all the answers

<p>Challenges may involve balancing the need for structure with the necessity for flexibility, leading to potential conflicts in decision-making.</p> Signup and view all the answers

<p>Effective frameworks allow for both pre-defined strategies and the flexibility for ad hoc actions, promoting a balanced approach to decision-making.</p> Signup and view all the answers

<p>Leveraging both skills is vital for thriving in uncertain environments, enabling firms to navigate challenges while pursuing long-term goals.</p> Signup and view all the answers