International Marketing Research Strategies
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Questions and Answers

What is one method of substituting national statistics in place of specific product data?

  • Timeline comparisons
  • Both a and b (correct)
  • Creating ratio comparisons
  • Using demographic statistics

    • What is the assumption behind creating ratio comparisons using data from two markets to predict a third market's consumption?

  • Consumption in one market is dependent on the weather
  • Consumption in one market is unrelated to another
  • Consumption in one market is inversely proportional to another
  • Consumption in one market is proportional to another based on known indicators (correct)

    • Which organization is listed as a source for country and market data in the text?

  • World Trade Organization
  • UNESCO
  • The World Health Organization
  • CIA World Factbook (correct)

    • What are some of the challenges associated with determining a company's competitive position internationally?

    <p>All of the above</p> Signup and view all the answers

    What does the assumption in timeline comparisons involve?

    <p>Known markets have the same consumption as unknown markets over time</p> Signup and view all the answers

    What are some obstacles to collecting international data according to the text?

    <p>Language barriers</p> Signup and view all the answers

    In determining a company's competitive position internationally, what information is important to research about competitors?

    <p>Their international strategic plan</p> Signup and view all the answers

    What is a method used for substituting national statistics when specific product data is unavailable?

    <p>Utilizing demographic statistics</p> Signup and view all the answers

    "Determining a Company’s Competitive Position Internationally" involves researching which of the following?

    <p>&quot;How much are they selling and at what price&quot;</p> Signup and view all the answers

    What is a key benefit of indirect exporting mentioned in the text?

    <p>Low risk in international</p> Signup and view all the answers

    Which factor is listed as a disadvantage of indirect exporting in the text?

    <p>Poor market feedback</p> Signup and view all the answers

    What does direct market entry involve according to the text?

    <p>Dealing directly with an entity in the foreign market</p> Signup and view all the answers

    What benefit is associated with direct exporting as per the text?

    <p>Improved feedback and re-evaluation</p> Signup and view all the answers

    Which aspect is highlighted as a disadvantage of indirect exporting?

    <p>Loss of very important information</p> Signup and view all the answers

    What responsibility does direct export success place on the manufacturer/seller and buyer?

    <p>Shared responsibility for product and marketing details</p> Signup and view all the answers

    What is a disadvantage of direct exporting compared to indirect exporting?

    <p>Greater financial and resource commitment</p> Signup and view all the answers

    What is a benefit of using a sales agent for exporting?

    <p>Lower sales overhead</p> Signup and view all the answers

    Why might time-to-market be higher in using a sales agent compared to direct exporting?

    <p>May represent competitors</p> Signup and view all the answers

    What is a characteristic of indirect exporters according to the text?

    <p>Market control and feedback are high</p> Signup and view all the answers

    In the context of foreign market entry mode selection, what is the significance of "All or Nothing"?

    <p>Financial and Resource Commitment</p> Signup and view all the answers

    What is a possible disadvantage of using a sales agent for exporting?

    <p>May represent competitors</p> Signup and view all the answers

    What is a common difficulty companies face when trying to move beyond exporting?

    <p>Increased risk and responsibilities</p> Signup and view all the answers

    Why might companies need to move from exclusive contracts to non-exclusive when expanding internationally?

    <p>To increase foreign market control and feedback</p> Signup and view all the answers

    What can limit the success of exporting in certain foreign markets according to the text?

    <p>High import barriers and landed costs</p> Signup and view all the answers

    Why might reducing transportation costs be a justification for Foreign Direct Investment (FDI)?

    <p>International cost escalators make products noncompetitive</p> Signup and view all the answers

    What is a reason companies may choose FDI over exporting?

    <p>Need for increased foreign market control and feedback</p> Signup and view all the answers

    Why might a company prefer domestic production over exporting to foreign markets?

    <p>High transportation costs in foreign markets</p> Signup and view all the answers

    What should companies consider when deciding between indirect exporting and direct exporting?

    <p>Market-by-market basis</p> Signup and view all the answers

    Why is changing from indirect to direct exporting considered difficult?

    <p>Lack of experience</p> Signup and view all the answers

    What is the most risky foreign market entry mode according to the text?

    <p>Foreign Direct Investment (FDI)</p> Signup and view all the answers

    When might companies consider establishing a Joint Venture or foreign subsidiary?

    <p>When there is a need for more control/feedback</p> Signup and view all the answers

    What does Foreign Direct Investment (FDI) involve?

    <p>Investing in a facility or asset in a foreign country</p> Signup and view all the answers

    Why might companies avoid using Foreign Direct Investment (FDI) as an entry mode according to the text?

    <p>High risk associated with FDI</p> Signup and view all the answers

    What is one of the reasons for declining multi-faceted, as mentioned in the text?

    <p>Increased local competition</p> Signup and view all the answers

    In the context of Foreign Direct Investment (FDI) manufacturing, what does setting up foreign sales offices with local directors aim to achieve?

    <p>Increased access to local infrastructure</p> Signup and view all the answers

    What is one advantage of Foreign Sales and Marketing as an FDI option, according to the text?

    <p>Increased focus on market accessibility</p> Signup and view all the answers

    When considering Overseas Distribution as an FDI option, what does purchasing a warehouse signify?

    <p>Improved control of warehousing and distribution</p> Signup and view all the answers

    What are some key considerations when selecting Foreign Market Entry Mode involving FDI, as indicated in the text?

    <p>Location, facility size, and staffing</p> Signup and view all the answers

    What role does Third Party Logistics (3PL) play in the context of Overseas Distribution as an FDI option?

    <p>Increases control over supply chain</p> Signup and view all the answers

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